Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE Late Show’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Ann

    I like Gary’s quote from Louis CK the best of all:

    “Conan made the first move.”

    That sums it up perfectly IMO. It was Conan who put everything that followed into motion.

    I suspect when he heard that Fallon was getting TTS it was a bitter pill for him to swallow. Had he approached things differently, he might have been sitting where Fallon is now.

  • mary

    Ann, I really like this quote of yours, “Unfortunately, his disdain for Leno also included disdain for potential viewers in the fly over states too which more than anything made him a mismatch for TTS. It’s also ironic because Carson is one of his heroes, yet Conan looks down upon the same kind of people who were Carson’s bread and butter.”

    Honestly, I don’t understand advertisers’ desire for the younger demo. Can anyone refer me to some research info? Can’t remember if I heard this last week or the week before on NBC News: 10,000 people in the US turn 65 every day. That is a huge audience growing by leaps and bounds.

  • Gary Middleton

    “I suspect when he heard that Fallon was getting TTS it was a bitter pill for him to swallow. Had he approached things differently, he might have been sitting where Fallon is now.”

    It was always going to be trickier for Conan to pull that off because the age difference between him and Leno was much smaller than Leno/Carson and Leno/Fallon.

    So he was in the position of either pushing too soon or risking waiting until he was in his mid-50s and perhaps by then there are other candidates.

  • Gary Middleton

    “Honestly, I don’t understand advertisers’ desire for the younger demo.”

    Mary, as I understand it, they can reach the older demos much more easily because older people watch so much traditional media. So the price they’re willing to pay to reach a younger viewer is much higher.

    In other words, contrary to popular belief, it isn’t about demand for ad time reaching older people. It’s about supply of ad time reaching older people. Econ 101 tells us that huge supply tanks the price.

  • Gary Middleton

    0.49 for Conan’s Atlanta week.

  • Hector

    What’s this talk about Conan having work done?

    Of course they’re trying to hide a bald spot. He’s on tv.

    Eyes? Botox? Have you seen him? The rare times you get a good glimpse of him, I feel like it’s a sign he’s not had work done.

    Every once in a while they zoom in on him, and he’s got wrinkles like crazy, especially around his eyes.

    His nose is actually kind of weird looking, but you can only tell at an angle, not from the front.

    But again, same argument. He’s on tv. So maybe he’s had something done. I remember on Late Night, you could sometimes tell his hair had been dyed.

  • GARebelman

    Warren Littlefield did a 5 minute radio interview with Fox radio. You can probably find it if you do a Jay Leno search in google news. Was asked about why he picked Jay over Letterman and asked about the current situation.

    “Littlefield revealed that Letterman’s representation maneuvered him out of hosting The Tonight Show because they were “so aggressive and so difficult in their negotiation assuming they had Johnny the King, and they didn’t!”

    Before it got cut off, he did say Jay’s second contract he did with him in the 90s he negotiated less time off which I am not surprised by.

  • Ann

    @Gary

    According to Carter’s book, in 2004 Conan’s people wanted him to take the Fox offer and he insisted on getting TTS. He had other options. It was premature to try to oust Jay considering his ratings at the time. It was NBC’s misguided belief Jay couldn’t maintain #1 five years down the road. and it was Conan’s misguided belief that TTS was his destiny.

    Jay was just minding his own business, telling jokes and being #1, when he was ambushed. He didn’t deserve it on a lot of levels. I don’t think he deserves this now either.

  • Ann

    @Gary

    I wasn’t really referring to the older demo as Carson’s bread and butter. I was referring to a more conservative younger demo.

    With all the changes in technology and how people view media which includes people over 55 IMO advertisers are using outmoded models that haven’t keep up with the times.

  • Douglas in TN

    “Jay was just minding his own business, telling jokes and being #1, when he was ambushed.”

    And I’m sure that at some point he said to himself at the time “this must be how Johnny felt.” What Helen Kushnick pulled on Johnny Carson ranks among the most vile things I’ve ever read about in the entertainment business. We may never really know if Jay was blind to it, but he was absolutely right in getting rid of her.

  • Gary Middleton

    “It was NBC’s misguided belief Jay couldn’t maintain #1 five years down the road.”

    I’ll bet it was more a case of just putting off a problem. A way to keep Jay’s profitable show, keep Conan’s profitable show, and not have Conan compete for Jay’s audience with a Fox show.

    5 years is an eternity in executive suites and in government too. You don’t even presume you’ll still be in the job in 5 years. That’s why pension funds are blowing up municipal governments now: former city councils dealt with unions by putting all their concessions into pension plans that would blow up during someone else’s administration.

  • Douglas in TN

    From Ken Tucker, 1991, Entertainment Weekly. Has his opinion proved to be correct or off base?

    _______________________________

    But as Johnny loosens up, Jay stiffens. Leno used to shamble through the Tonight Show curtain like Yogi Bear in a monkey suit; nowadays his posture is nearly as rigid as Johnny’s on a cranky night. The media myth is that Leno’s transition from marathon nightclub comic to Tonight host has been a smooth one. Not so: In adjusting his natural charm and sharp-wittedness to the show’s formula, Leno has lost a lot of his originality.

    To be blunt, he has become something of a wuss — a Tonight Showtoady: All those declarations about the sacred trust of Tonight Showleadership and his servile pledge to work more days than Johnny — it’s a tad humiliating for him. Then, too, like Arsenio, Leno has an interviewing technique that’s a combination of awkward and fawning (fawkward?). Unlike Hall, Leno is wise enough to be embarrassed about this yet looks as if he can’t help it — that silly, uncomfortable grin rarely leaves Leno’s mug when he’s asking a guest about a new movie, book, or cable special.

    Even worse, Leno’s monologues have already settled into Carson’s time- honored style of deadly evenhandedness. When he was a carefree stand-up, Leno used to display populist instincts that forced his adoring audience to challenge their concepts of government policy and sexism. These days, he’s always careful to knock Ted Kennedy every time he zaps Dan Quayle, lest the National Balance of Humor be thrown out of whack.

    It’s entirely possible, of course, that now that he’s boss Leno will reclaim his old spirit, unwind a bit, and take charge. But the two post- monologue bits Leno has begun doing don’t bode well. One is called ”The $25 Trapezoid”: Leno chooses an audience member, reads a card listing a trio of disparate items (”Churches, hospitals, and Redd Foxx” was a recent example), and asks his luckless stooge to figure out what the three things have in common. It’s impossible to guess, because the answer is just a punch line: ”Name three things that don’t pay taxes.” Recognize it? ”The $25 Trapezoid” is just Jay’s version of Johnny’s old Carnac routine.

    On Fridays, Leno pulls out his other mirth-maker. He asks audience members multiple-choice questions about Tonight Shows from earlier in the week: ”Edie McClurg said she’s going to Montana to make a movie with (a) Sparky the Wonder Horse, (b) Madonna, or (c) Robert Redford.” As an ongoing source of comedy, this is an idea worthy of Rick Dees. (Do you care about the answer? It was Redford.)

  • Gary Middleton

    Ken was right that Leno’s goal wasn’t to please Ken.

    Louis CK addressed that in last week’s Stern interview too, to Howard’s question “Is Jay a sellout?”. CK said nope, Jay is doing what he always wanted to do, which is tell a ton of jokes that appeal to the widest audience possible.

  • Ann

    Oh please, Douglas, not the Helen thing. Johnny was a big, big boy. One newspaper article didn’t drive him into retirement. Jay confronted Helen and asked if she planted the story. She lied to him and told him she didn’t.

  • Douglas in TN

    Yes the Helen thing. Johnny was a big boy, and Helen bordered on pure evil.

  • Ann

    “I’ll bet it was more a case of just putting off a problem. A way to keep Jay’s profitable show, keep Conan’s profitable show, and not have Conan compete for Jay’s audience with a Fox show.”

    Again I agree which the article that talks about NBC making 3D chess moves that bring on the very thing they’re trying to avoid.

    It was a bad move on NBC’s part and it’s the kind of thinking that makes NBC the #5 network it is today.

  • Ann

    I don’t know that Helen was pure evil. I do wonder if she had been a man she would have been painted with that kind of brush.

  • Ann

    BTW at one time Dave was Helen’s client too.

  • Nick

    People are bashing Letterman over his Lindsay Lohan interview. I love it. He certainly showed his true colors tonight. What a jackass. It was so obvious that his intent was to embarrass her, and I genuinely feel bad for her because of it.

  • anonymous

    How can this report possibly be true? What in the world is NBC thinking? What happened to appealling to the youth?

    “According to the Times, Baldwin’s show would be scheduled for NBC’s latest time-slot, currently occupied by Carson Daly’s “Last Call.” The network is in the process of shuffling its entire evening schedule after last week’s announcement that Jimmy Fallon would be taking over “The Tonight Show” from Jay Leno next year.”

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