Oxygen’s ‘Best Ink’ Season Two Earns Network’s Highest Rated Wednesday Premiere Ever, Up Triple Digits
via press release:
OXYGEN’S “BEST INK” SEASON TWO EARNS NETWORK’S HIGHEST RATED WEDNESDAY PREMIERE EVER, UP TRIPLE DIGITS
NEW YORK – April 4, 2013 – The season two premiere of Oxygen’s tattoo competition series “Best Ink” delivered the network’s highest rated Wednesday premiere ever among total viewers and adults 18-49, according to Nielsen. Wednesday’s premiere (4/3/13) earned 494,000 total viewers, marking a five percent increase compared to the season one premiere (3/27/12). In addition, the season two premiere achieved impressive triple digit growth versus the prior four week time period, up 113 percent with adults 18-49 and up 106 percent with total viewers, as well as up 89 percent with women 18-49. According to SocialGuide, the premiere of “Best Ink” season two ranked as the #1 most social competition reality series yesterday in Cable and ranked within the Top 5 most social reality series in Cable. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
In last night’s episode, the artists’ drawing skills were put to the test in the first “Flash Challenge” which tasked them with spray-painting an L.A. billboard–while hanging six stories in the air. Then during the “Ink Challenge,” the contestants had to create a “street-style” tattoo that told the story of how their skins (clients) overcame tough battles in life. At the end of last night’s episode, Carolyn Cadaver of Tampa, FL was eliminated as the judges decided she did not have what it takes to be the “Best Ink.”
On next week’s episode airing on Wednesday, April 10 at 10PM ET/PT, the artists discover that there is more than one way to tell a story when they are faced with creating tattoos using a controversial medium. Music recording artist and host of Oxygen’s “Bad Girls All Star Battle” Ray J (@RayJ) drops by to guest judge the mysterious “Flash Challenge.”
“Best Ink” is produced by Bunim/Murray Productions, a Banijay Group company, with Jonathan Murray, Gil Goldschein, and Rick DeOlivera serving as executive producers and Sam Berns and Tony Croll serving as co-executive producers.
Source: Nielsen Media Research, LS; SocialGuide.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content, including “The Glee Project,” “The Face,” “Best Ink,” “I’m Having Their Baby” and “Bad Girls Club,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.