ABC Family's 'Pretty Little Liars' is the First Quarter of 2013's Most Tweeted TV Series

Categories: Network TV Press Releases

Written By

April 5th, 2013

Pretty-Little-Liars-S2

via press release:

#POWEROFABCFAMILYSOCIALMEDIA

 

Social Media Powerhouse ABC Family Hits All-Time Twitter Highs in

1Q13 on Strength of #1 TV Series “Pretty Little Liars” and Exclusive

Social Media Announcement of Spin-Off Series “Ravenswood”

 

Cable TV’s #1 Most-Social Network Season to Date

 

 

With TV’s #1 tweeted TV series, “Pretty Little Liars,” and the exclusive, never-before-done social announcement of spin-off “Ravenswood” across all “Pretty Little Liars” social media platforms, ABC Family hit all-time Twitter-activity highs in 1Q13 with close to 2.6 million social unique users (up from 1.5 million in 1Q12), over 11.7 million Tweets (more than doubling year to year) and 4.5 average Tweets per User, proving how engaged our Tweeters are. In fact, ABC Family was the #1 most-social-unique entertainment cable TV network of 1Q13, garnering 13.3 share.

 

Pretty Little Liars” remained the #1 top-Tweeted series across all TV (8,283,128 tweets) – accounting for 4 of the Top 5 most-tweeted TV episodes during the quarter – towering over AMC’s “The Walking Dead” by 49% (5,549,780) and FOX’s “American Idol” by 50% (5,509,086), and nearly quadrupling A&E’s buzzed-about “Duck Dynasty” (+290% – 2,121,102). Among all 1Q13 TV programs, “Pretty Little Liars” ranked #3, behind only “Super Bowl XLVII” and “The 55th Annual Grammy Awards” on ABC.

 

2012/13 season to date, ABC Family delivers more social uniques than any other cable network (1,165,292), outdrawing the CW by 16% (1,006,501), TNT by 17% (998,249) and MTV by 36% (854,603).

 

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.

 

Source: SocialGuide. 1Q13: 12/31/12-3/31/13; 2012/13 season to date: 10/1/12-3/31/13.

 

 
  • Gabe

    Wait, the Grammy Awards were on Abc? I thought ABC aired episodes of OUAT and Revenge that night.

  • DM

    The Oscars were on ABC the Grammys were on CBS

  • imadiva

    It doesn’t help their ratings, if you get a lot of buzz and still can’t get 3 mill plus, your show is still medicore at best, so who cares if you get lot’s of tweets which doesn’t get more people to watch your show, the difference between the other shows is that they have lots of viewers. They get people to watch their show, not talk about it.

  • Bumblebee

    @ imadiva

    The show is also the the #1 teen show and #2 female demo drama on TV, which is ABCFamily’s main target demos so they have actual ratings bragging rights but they’re also trying to pioneer and promote social media bragging rights too.

  • Richard Steven Hack

    Yes, PLL is not exactly hurting. It’s been renewed for season five before season four has even aired.

    I can understand the Twitter numbers. At least Shay Mitchell is all over Twitter on Tuesdays live tweeting and Troian Bellisario tweets somewhat regularly. Not sure about the other two girls as I don’t follow them.

    And of course the show is a teen – and old perverts like me! :-) – stroke show so it’s MADE for Twitter. :-)

  • Damiker

    Too bad that’s the only people actually watch besides SAB.

  • Brandy

    Imadiva, PLL is still abcfamilys highest rated show and adds a million viewers from DVr,online,onDemand viewing.Also, networks nowdays do care about social media, DVr numbers, online viewing numbers ect.PLL has been renewed for seasons for four and five, had a web series and a spinoff coming, shows that no one watches or aren’t sucsessful can’t/don’t say that.Networks care more about demo than total viewers and PLL is abcfamilys highest rated show in thier target demo -female 12-34/people 12-34 & W 18-34.Plus, there’s a lot of cable shows and Czw network shows and abcfamily shows that don’t get 3 million viewers and some cable networks celebrate and send a press release when a show hits 2 million or 1.5 million viewers.Further PLL has hit 3 million or more total viewers
    1.10. 3.07
    1.11. 4.22
    1.12. 3.31
    1.14. 3.17
    1.15. 3.19
    1.16. 3.14
    1.22. 3.64
    2.1. 3.68

    2.14. 3.34
    2.17. 3.17
    2.25. 3.69
    Two or three times in season three it got 2.98 or so too, real close to 3 million.

  • halloween

    #whocaresabouttwitterstatsliveviewersisallthatmatters

  • Roswell

    90210 is better

  • imadiva

    I agree with Halloween, they did get 3 mil in the first season, but recently their ratings haven’t been that good almost 3mill still isn’t 3 mill, and with the tweets they receive you would think that their ratings would have went up not down, and for ABC Family most of the shows they have haven are bad in ratings, PLL gets buzz not viewers.Tweets should create and INCREASE VIEWERS IF IT DOESN’T WHO CARES.Maybe if they spent more time on creating better storylines and keeping people interested then maybe they wouldn’t have to tweet to get attention,and keep viewers.#viewersmatters because it creates revenue and money tweets don’t.

  • imnotadiva

    “They get people to watch their show, not talk about it”

    The people who watch the show do talk about it, it’s just not everyone tweeting is a Neilson viewer. Just because only a few million Neilson viewers watch does not make it a “medicore” show. It’s a hit with neilson viewers in the target demographic (12-24) and is clearly a huge hit with people outside the Neilson bubble. If i’m an advertiser wishing to reach this demographic i’m going to care about numbers like these, might only pay for the Neilson ones but these numbers reinforce why it’s a good show to buy.

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