ABC's 'Scandal' is Up and Continues to Dominate at 10PM

Categories: Network TV Press Releases

Written By

April 5th, 2013

Scandal Boom Goes the Dynamite Olivia

via press note:

With Wife Swap, Grey’s and Scandal, ABC ranked #1 on Thursday night in among key Women (W18-34/W18-49). In fact it was the Net’s 3rd straight week to hold the top position on the night on both measures. In addition, ABC finished #1 among Adults 18-49 during both the 9pm and 10pm hours.

 

During the 8 o’clock hour, ABC’s Wife Swap outdrew NBC’s time-period established comedies (Community/Parks and Recreation) by 1.4 million viewers.

 

Building on its Adult 18-49 lead-in by 125% at 9pm, ABC’s Grey’s Anatomy moved up to #1 in the hour to rank as the top-rated drama (tie) on Thursday for its 3rd straight telecast. In the hour among Adults 18-49, Grey’s outdelivered Fox’s Idol-led comedies by 59% (New Girl/The Mindy Project) and NBC’s comedies by 93% (The Office/Go On time period premiere). The ABC medical drama dominated its hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). Grey’s was up over its year-ago telecast in both Total Viewers (+2%) and Adults 18-34 (+10%).

 

Building week to week and holding a best-ever 100% of its lead-in opposite original drama competition (including a series debut), ABC’s Scandal shot to the top of the 10 o’clock hour in Adults 18-49, beating CBS’ Elementary by a best-ever 29% and NBC’s premiere of Hannibal by 69%. In fact in Adults 18-49, Scandal has now finished as the #1 series in its time slot on each of its last 12 original telecasts. Scandal was up week to week in Total Viewers (+1%) and Adults 18-49 (+4%), marking the series’ 3rd-highest rating with young adults. In addition, the ABC sophomore drama equaled a series-high for the 2nd week in a row with Women 18-34. Scandal was the #1 most social program during prime time last night, spiking +40% week to week (218k tweets vs. 155k tweets).

 

 
  • Tea

    Go greys

  • Bee

    omg. 218,000 tweets? LMAO. love it.

    and scandal had its “3rd-highest rating with young adults”? i thought it was second highest? cus it got a 2.7 and the series high has been 2.8 so far, no?

  • Juan

    Grey’s will be the lone top drama at 9 when it’s adjusted up, also great for scandal, It’s truly a hit

  • Scandalfan

    Go Scandal.

  • PARIS

    OMG SCANDAL CONTINUES TO DOMINATE

    HUGE HIT FOR ABC

    BEST DRAMA ON BROADCAST TELEVISION

  • Dan

    Nice Job Scandal tying with Grey’s too bad the same cant be said for ABC’s other dramas which is why Castle, Revenge, and Once Upon a Time are all essentially safe while Nashville & Body of Proof may as well be renewed.

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