via press note:
With Wife Swap,’s and , ABC ranked #1 on Thursday night in among key Women (W18-34/W18-49). In fact it was the Net’s 3rd straight week to hold the top position on the night on both measures. In addition, ABC finished #1 among Adults 18-49 during both the 9pm and 10pm hours.
During the 8 o’clock hour, ABC’s Wife Swap outdrew NBC’s time-period established comedies (/Parks and Recreation) by 1.4 million viewers.
Building on its Adult 18-49 lead-in by 125% at 9pm, ABC’s’s moved up to #1 in the hour to rank as the top-rated drama (tie) on Thursday for its 3rd straight telecast. In the hour among Adults 18-49, ’s outdelivered Fox’s Idol-led comedies by 59% ( / ) and NBC’s comedies by 93% (The / time period premiere). The ABC medical drama dominated its hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). ’s was up over its year-ago telecast in both Total Viewers (+2%) and Adults 18-34 (+10%).
Building week to week and holding a best-ever 100% of its lead-in opposite original drama competition (including a series debut), ABC’s shot to the top of the 10 o’clock hour in Adults 18-49, beating CBS’ by a best-ever 29% and NBC’s premiere of by 69%. In fact in Adults 18-49, has now finished as the #1 series in its time slot on each of its last 12 original telecasts. was up week to week in Total Viewers (+1%) and Adults 18-49 (+4%), marking the series’ 3rd-highest with young adults. In addition, the ABC sophomore drama equaled a series-high for the 2nd week in a row with Women 18-34. Scandal was the #1 most social program during prime time last night, spiking +40% week to week (218k tweets vs. 155k tweets).