‘Hannibal’ Hits a One Year Time Period High on NBC


via press note:

  • At 10:01 p.m. ET, the premiere of “Hannibal” (1.6/4 in 18-49, 4.3 million viewers overall) delivered NBC’s top rating in the time period with entertainment programming in more than a year, since March 15, 2012 (excludes live news and sports). In total viewers, this is NBC’s biggest overall audience in the slot since January 17. “Hannibal” built on its lead-in by 45 percent in 18-49 rating and 77 percent in total viewers. Among men 18-34, “Hannibal” is tied for #1 in the time period among ABC, CBS and NBC.
  • “Hannibal” is up versus NBC’s season average in the slot by 60 percent in adults 18-49 (1.6 vs. 1.0, L+SD, excludes live news and sports) and by 18 percent in total viewers (4.311 million vs. 3.662 million).
  • At 8 p.m. ET, “Community” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall, and is currently running within a tenth of a point of its prior original on March 21 in 18-49 rating (1.0 vs. 1.1, and is matching that prior original’s 1.0 in these prelim fast-affiliate ratings), in a highly competitive time period opposite CBS’s “Big Bang Theory,” Fox’s “American Idol” and ABC’s “Wife Swap.”
  • From 8:30-9 p.m. ET, “Parks and Recreation” (1.5/5 in 18-49, 2.9 million viewers overall) built significantly on its lead-in and finished within a tenth of a point of its prior original (1.6 on March 14). Note that this is the first “Parks” original in three weeks and only the second “Parks” original in the last six weeks. In the time period in men 18-34, “Parks” tied for #2 among ABC, CBS, NBC and Fox with Fox’s “American Idol” (1.6 rating each) in that category.
  • From 9-9:31 p.m. ET, “The Office” averaged a 1.7/5 in 18-49 and 3.4 million viewers overall, finishing within 0.2 of a rating point of its prior first-run telecast despite this being the first “Office” original in three weeks (since March 14) and only the second “Office” original in seven weeks. In the time period, “The Office” is #1 among ABC, CBS, NBC and Fox in men 18-34. Note that last season, “The Office” added an average 50 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
  • From 9:31-10:01 p.m. ET, “Go On” (1.1/3 in 18-49, 2.4 million viewers overall) earned NBC’s top 18-49 and total-viewer results in the slot since February 14, the night an hour-long “Office” ran in this time period.
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