'Hannibal' Hits a One Year Time Period High on NBC

Categories: Network TV Press Releases

Written By

April 5th, 2013


via press note:

  • At 10:01 p.m. ET, the premiere of “Hannibal” (1.6/4 in 18-49, 4.3 million viewers overall) delivered NBC's top rating in the time period with entertainment programming in more than a year, since March 15, 2012 (excludes live news and sports). In total viewers, this is NBC's biggest overall audience in the slot since January 17. "Hannibal" built on its lead-in by 45 percent in 18-49 rating and 77 percent in total viewers. Among men 18-34, "Hannibal" is tied for #1 in the time period among ABC, CBS and NBC.
  • "Hannibal" is up versus NBC's season average in the slot by 60 percent in adults 18-49 (1.6 vs. 1.0, L+SD, excludes live news and sports) and by 18 percent in total viewers (4.311 million vs. 3.662 million).
  • At 8 p.m. ET, “Community” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall, and is currently running within a tenth of a point of its prior original on March 21 in 18-49 rating (1.0 vs. 1.1, and is matching that prior original's 1.0 in these prelim fast-affiliate ratings), in a highly competitive time period opposite CBS's "Big Bang Theory," Fox's "American Idol" and ABC's "Wife Swap."
  • From 8:30-9 p.m. ET, “Parks and Recreation” (1.5/5 in 18-49, 2.9 million viewers overall) built significantly on its lead-in and finished within a tenth of a point of its prior original (1.6 on March 14). Note that this is the first "Parks" original in three weeks and only the second "Parks" original in the last six weeks. In the time period in men 18-34, "Parks" tied for #2 among ABC, CBS, NBC and Fox with Fox's "American Idol" (1.6 rating each) in that category.
  • From 9-9:31 p.m. ET, “The Office” averaged a 1.7/5 in 18-49 and 3.4 million viewers overall, finishing within 0.2 of a rating point of its prior first-run telecast despite this being the first "Office" original in three weeks (since March 14) and only the second "Office" original in seven weeks. In the time period, "The Office" is #1 among ABC, CBS, NBC and Fox in men 18-34. Note that last season, “The Office” added an average 50 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
  • From 9:31-10:01 p.m. ET, "Go On" (1.1/3 in 18-49, 2.4 million viewers overall) earned NBC's top 18-49 and total-viewer results in the slot since February 14, the night an hour-long "Office" ran in this time period.
  • andri

    Hannibal needs to replace SVU, seeming it might. end soon. Parenthood is a complete toss up only the cabbage patch could predestination the show today. Who knows the voice is a scientologist show.Someone willing to throw.
    caution to the wind exacting the impossible and convincing the voice fans to quit the show for another network & yet crossover watching Hannibal @ 10 p.m.? Chances are everyone whom actually starbe gazes and watches birds will be jumping on board.

  • Marius

    Compared to The Following (FOX), where the archvillain waltzed out of prison and back to his cult after watching their fictionalized FBI fail at every conceivable thing they do (including where real life protocol on Police encounters are totally ignored in the writing: once an episode is forgivable, every single scene is just ridiculous) Hannibal is much better, even with Mads’ not-so-understandable accent (can be improved) and Hugh Dancy’s “slight tinge of Asperger’s” being not believeable at times.

    Why this and not The Following? The visuals are far more effective, the pursuit follows like any of the procedural dramas currently on the air (plot twists are usually explained by the end of the episode, whereas The Following shows repeated FBI failings with no explanation as to how or why), and Dancy proved capable of carrying the show much like Hugh Laurie initially dragged House, M.D. around using nothing but his charisma while being virtually unknown in the US.

    Fishburne, surprisingly, is the flattest character on the show. Just a boss, that’s it. Wouldn’t shock me if he is killed by the end of the first season and the producers just intended him to draw in an audience around relatively unknown actors in the US. (Considering that this is Mikkelson’s US Debut after a well-received European presence, and Dancy leading a show like this after supporting roles in works from The Big C to Our Idiot Brother, he’s among those “Hey, It’s That Guy!” actors right now.)

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