Live+7 DVR Ratings: ‘The Following’ Leads Adults 18-49 Ratings Increase; ‘Castle’ Wins Total Viewership Gains & ‘Smash’ Earns Biggest Percentage Increase in Week 26

The Following March 18

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-sixth week of the 2012-2013 season (March  18-24), The Following topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.7 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Castle  led total Viewership gains, adding 3.995 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FOLLOWING, THE-03/18 FOX 2.5 4.2 1.7 68.0%
2 GREY’S ANATOMY-03/21 ABC 3.0 4.5 1.5 50.0%
3 NEW GIRL-03/19 FOX 2.3 3.8 1.5 65.0%
4 CRIMINAL MINDS-03/20 CBS 3.0 4.4 1.4 47.0%
5 NCIS-03/19 CBS 3.2 4.4 1.2 38.0%
6 CASTLE-03/18 ABC 2.2 3.3 1.1 50.0%
7 CSI-03/20 CBS 2.3 3.4 1.1 48.0%
8 GLEE-03/21 FOX 2.0 3.1 1.1 55.0%
9 SCANDAL-03/21 ABC 2.7 3.7 1.0 37.0%
10 ONCE UPON A TIME-03/24 ABC 2.2 3.2 1.0 45.0%
11 2 BROKE GIRLS-03/18 CBS 2.8 3.8 1.0 36.0%
12 BONES-03/18 FOX 2.1 3.1 1.0 48.0%
13 CHICAGO FIRE-03/20 NBC 1.7 2.7 1.0 59.0%
14 GRIMM-03/22 NBC 1.4 2.4 1.0 71.0%
15 REVENGE-03/24 ABC 1.8 2.7 0.9 50.0%
16 HOW I MET YOUR MOTHER-03/18 CBS 3.0 3.9 0.9 30.0%
17 MIKE & MOLLY-03/18 CBS 2.4 3.3 0.9 38.0%
18 HAWAII FIVE-0-03/18 CBS 2.1 3.0 0.9 43.0%
19 FAMILY GUY-03/24 FOX 2.6 3.5 0.9 35.0%
20 HELL’S KITCHEN-03/19 FOX 2.0 2.9 0.9 45.0%
21 NCIS: LOS ANGELES-03/19 CBS 2.9 3.7 0.8 28.0%
22 LAW AND ORDER:SVU-03/20 NBC 1.6 2.4 0.8 50.0%
23 BODY OF PROOF-03/19 ABC 1.5 2.2 0.7 47.0%
24 SURVIVOR: CARAMOAN-03/20 CBS 2.6 3.3 0.7 27.0%
25 AMERICAN IDOL-WEDNESDAY-03/20 FOX 3.6 4.3 0.7 19.0%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SMASH-03/19 NBC 0.7 1.4 0.7 100.0%
2 GRIMM-03/22 NBC 1.4 2.4 1.0 71.0%
3 NEW NORMAL-03/19 NBC 0.7 1.2 0.5 71.0%
4 FOLLOWING, THE-03/18 FOX 2.5 4.2 1.7 68.0%
5 NEW GIRL-03/19 FOX 2.3 3.8 1.5 65.0%
6 CHICAGO FIRE-03/20 NBC 1.7 2.7 1.0 59.0%
7 GLEE-03/21 FOX 2.0 3.1 1.1 55.0%
8 GREY’S ANATOMY-03/21 ABC 3.0 4.5 1.5 50.0%
9 CASTLE-03/18 ABC 2.2 3.3 1.1 50.0%
10 REVENGE-03/24 ABC 1.8 2.7 0.9 50.0%
11 LAW AND ORDER:SVU-03/20 NBC 1.6 2.4 0.8 50.0%
12 GO ON-03/19 NBC 1.0 1.5 0.5 50.0%
13 WHITNEY-03/20 NBC 1.0 1.5 0.5 50.0%
14 CARRIE DIARIES-03/18 CW 0.4 0.6 0.2 50.0%
15 CULT-03/22 CW 0.2 0.3 0.1 50.0%
16 CSI-03/20 CBS 2.3 3.4 1.1 48.0%
17 BONES-03/18 FOX 2.1 3.1 1.0 48.0%
18 CRIMINAL MINDS-03/20 CBS 3.0 4.4 1.4 47.0%
19 BODY OF PROOF-03/19 ABC 1.5 2.2 0.7 47.0%
20 VAMPIRE DIARIES-03/21 CW 1.3 1.9 0.6 46.0%
21 ONCE UPON A TIME-03/24 ABC 2.2 3.2 1.0 45.0%
22 HELL’S KITCHEN-03/19 FOX 2.0 2.9 0.9 45.0%
23 COMMUNITY-03/21 NBC 1.1 1.6 0.5 45.0%
24 HAWAII FIVE-0-03/18 CBS 2.1 3.0 0.9 43.0%
25 MENTALIST, THE-03/24 CBS 1.4 2.0 0.6 43.0%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 CASTLE-03/18 ABC 11247 15242 3995 36.0%
2 FOLLOWING, THE-03/18 FOX 7341 11287 3946 54.0%
3 NCIS-03/19 CBS 19785 23468 3683 19.0%
4 CRIMINAL MINDS-03/20 CBS 11577 14913 3336 29.0%
5 HAWAII FIVE-0-03/18 CBS 8991 12219 3228 36.0%
6 CSI-03/20 CBS 10533 13709 3176 30.0%
7 GREY’S ANATOMY-03/21 ABC 9385 12501 3116 33.0%
8 BODY OF PROOF-03/19 ABC 8419 11497 3078 37.0%
9 CHICAGO FIRE-03/20 NBC 6392 9435 3043 48.0%
10 SCANDAL-03/21 ABC 8509 11118 2609 31.0%
11 BONES-03/18 FOX 7585 10168 2583 34.0%
12 NCIS: LOS ANGELES-03/19 CBS 16840 19394 2554 15.0%
13 NEW GIRL-03/19 FOX 4257 6735 2478 58.0%
14 GLEE-03/21 FOX 5914 8334 2420 41.0%
15 ONCE UPON A TIME-03/24 ABC 7381 9792 2411 33.0%
16 GRIMM-03/22 NBC 5000 7392 2392 48.0%
17 MENTALIST, THE-03/24 CBS 7996 10237 2241 28.0%
18 LAW AND ORDER:SVU-03/20 NBC 5512 7738 2226 40.0%
19 REVENGE-03/24 ABC 6313 8498 2185 35.0%
20 2 BROKE GIRLS-03/18 CBS 8559 10687 2128 25.0%
21 MIKE & MOLLY-03/18 CBS 8382 10464 2082 25.0%
22 GOLDEN BOY-03/19 CBS 9261 11069 1808 20.0%
23 GOOD WIFE, THE-03/24 CBS 9586 11362 1776 19.0%
24 SMASH-03/19 NBC 2661 4339 1678 63.0%
25 RED WIDOW-03/24 ABC 4549 6204 1655 36.0%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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