'Mad Men' Season Six Premiere Draws 3.4 Million viewers

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April 8th, 2013

Mad Men Season 6

The 3.4 million viewers and 1.4 million adults 18-49 (about a 1.1 adults 18-49 rating)  was down slightly from the season 5 premiere which drew 3.54 million viewers and 1.6 million adults 18-49. Your predictions were far too pessimistic.

via press release:




New York, NY – April 8, 2013 –Last night, from 9pm-11pm, AMC premiered season six of “Mad Men,” delivering a 2.5 HH rating with 3.4 million viewers. Among the core demo of adults 25-54, “Mad Men” delivered 1.7 million viewers. For adults 25-54, the series is up 30% when compared to season five’s full series average, which was 1.3 million viewers. For total viewers, “Mad Men” is up 29% when compared to season five’s full series average, which was 2.6 million viewers. With Live+3, the series typically adds at least 1.2 million viewers.


“Mad Men” season six premiere is currently listed on iTunes as #1 for Top TV Episodes and #1 for Top TV Seasons.  “Mad Men” marked its claim as the most upscale drama series on cable television, with 49% of its Adult 25-54 audience maintaining a household income of $100K+.


“‘Mad Men’ has returned for a sixth season, and so has its passionate audience, the most upscale audience for drama on television.  At a time when viewers have a variety of options in terms of how to watch their favorite shows, ‘Mad Men’ continues to drive an engaged audience to the live, water cooler event,” said Charlie Collier, AMC’s president.  “This is a true testament to the power of this iconic series.  Matthew Weiner and his remarkable writers, cast and crew have again delivered brilliant, distinctive television, and we are as excited as our viewers for another season.”


Key Nielsen Highlights for “Mad Men’s” season six premiere:


  • 9pm: 2.5 HH rating with 3.4 million viewers
  • 9pm: 1.7 million Adults 25-54 
  • 9pm: 1.4 million Adults 18-49 


Source: The Nielsen Company.  Live Same Day.  Mad Men Season 6 Premiere (4/7/13).  Mad Men Season 5 (3/25-6/10/12).  % comp of A25-54 HHI $100K+ of Mad Men Season 5 compared to all basic cable original drama series with at least 10K impressions from 1Q11 through 6/10/12.  Premiere episodes. 


Created by Emmy® and Golden Globe® winner Matthew Weiner and produced by Lionsgate, “Mad Men” is the only cable series ever to win the Emmy® for Outstanding Drama Series in four consecutive years. Set in 1960s New York, “Mad Men” is a sexy and provocative drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The season premiere episode is also available on amc.com.


Season six has already received rave reviews and critical acclaim with Rolling Stone deeming “Mad Men,” the greatest TV drama of all time.” The New York Daily News said, “it’s good news for viewers of what remains the best-crafted show on television.” The Boston Herald said “Weiner’s ability to weave drama and dark comedy here is exceptional and makes this episode pure Emmy bait.” The Houston Chronicle stated that, “the show is, of course, already a classic because of great writing, direction, performances and design but also because Weiner has consistently nurtured it as a piece of literature.” And, The New York Times said, “it’s a tribute to the writers and the show’s creator, Matthew Weiner, that most characters are so well imagined and enigmatic that they never seem like mere caricatures of the period.”


About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premieres this summer.  AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.


About Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales.  The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets.  Lionsgate currently has 26 shows on 19 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Weeds and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry's House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses.  The Lionsgate brand remain synonymous with original, daring, quality entertainment in markets around the world.


  • MichaelChickless

    I’m not crazy about this show.

  • Jonny C…. formerly Jon

    As someone who doesnt really watch this show but knows cable ratings well knows that this is pretty good. It’s not Walking Dead numbers,but it’s never gonna be. The rating shows that it retains the audience from last season and add more young viewers than in their season 5 finale.

  • gerry

    this is amc’s critical darling and walking dead is its moneymaker. there is no use comparing the two.

    mad men did well in its own right. and these numbers will deliver solidly through s7.

    i don’t know what people were expecting from the premiere last night. it set up the season. and its shaping up to be a pretty dark one. i’m in.

  • Lonesome Rhodes

    Wow, Mad Men news really brings out the mouth breathers.

    Stick to your Nikita and Revolution threads, trolls

  • Lukes

    Why people do not understand that Mad Men is not about the number of viewers? it never was! and actually the numbers of the last season (and the beginning of this one) have been a significant improvement in rating with respect the first seasons.

    It can be clearly seen by the structure of the show… the first episode of each season for example has NEVER been a public catcher.

  • steve

    can i make a non ratings comment?
    does anyonr find it odd thst Sally is clearly getting older yet the older son never seems to age he seemes like hes been 8 years old the whole series

  • The End


    Are you talking about Bobby Draper? He’s had 4 different actors lol

  • samurai99

    I thought Game of Thrones would cut into the ratings for this a little more. Oh well. Can’t wait to see if GoT posted another record.

  • DW

    it usually hovers a 1.0 this is fine it ends next year anyway.

  • forg

    This is in line with what they usually do and AMC will not cancel this show, it will end when Matt Weiner says so.

  • jean

    well considering the budget of Mad Men and their other HIT show have 6x better ratings than Mad Men, it’s a failure. sorry.

  • The End


    The thing is, it’s not a failure. The Walking Dead is a once in a lifetime behemoth, there are no grounds to compare the show to Mad Men on.

    3 million and over a 1.0 on cable is quite respectable. Even 0.7-0.9 is respectable.

    You only have to look at the performance of other shows on other networks to see my point.

    Budget/Ratings(The link between them), mean absolutely nothing. If a show performs well enough to get renewed, that’s all that matters.

    You have no idea what you’re talking about.

  • Ralph Hahn

    @jean: You don’t even know what you’re talking about. “Mad Men” is not only the moneymaker, it’s also the best written drama on television, period. Four consecutive years of winning Emmy’s Best Drama series. The only reason it didn’t win Season #5 is that no new episodes were aired during the Emmy timeline for entry. Season #6 WILL qualify for next September’s Emmy outing.

    “Mad Men” and “The Sopranos” have been the best written shows on television for many years. The executive producer and showrunner on “Mad Men” held the same position on “Mad Men.”

    I’ve asked a number of people who I know to watch the program and most didn’t like it. But, that’s because it’s not loaded with CGI effects and violence in every minute of airtime. No monsters or characters who are indestuctible. It’s a pretty successful show AND was the launching pad for the other AMC original series.

    It’s not the total audience or even the demos. It’s the right audience watching. I’ll bet “Mad Men” may get more advertising dollars from people of upper income groups then some on-air broadcast networks like CBS and NBC. And, since the 60s never die, it will probably do very well in syndication as well.

  • Marsinvestigations1@gmail.com

    One only has to compare with other AMC shows. TWD is an anomaly. Breaking Bad has similar viewership as foes Hell on Wheels. The Killing and Rubicon were their only “bombs” comparitively. And even with .4/.5s the Killling managed a pity 3rd season reprieve. Mad Men is a success. AMC is also new with original programming. Just over half a decade to build their brand which is strong. Mad Men is a big factor in said branding. It will no doubt have a season 7 (being that it was already renewed)

  • Ralph Hahn

    OOPS…couple of typos. The one sentence about Matthew Weiner, showrunner for “Mad Men,” was mean to come out as he held A similar position with “The Sopranos.”

    @the end: It had taken me awhile to write the above entry, so I didn’t get a chance to read your post before. Funny, how your’s ended, mine began on the same note.

  • joel

    At this point they’re just killing time with style over substance. Everything was the same at the end of the episode as it was at the beginning, and that’s two hours of my life I’ll never get back.

  • The End

    @Ralph Hahn

    Haha, strange that. That being said, she seems to be under the impression these numbers are bad, but they are typical of Cable. Plenty of shows with sizable budgets rating lower than Mad Men in the past/present.

    Different networks have different expectations, as long as any show has the required amount of viewers to survive, and the network makes money off it, it will always come back.

  • Kyle7

    “Would love to know in what definition sharply applies here.”

    In Haterville, any drop is a sure sign of imminent failure, and is to be greeted with the utmost joy and praise.

  • Larry

    @Ralph Hahn

    Jean is a total idiot. Just a “Walking Dead Fanboy”. Ignore him.

    But Mad Men has been the second best show on tv for years after Breaking Bad. And Mad Men WAS eligible for ALL Emmy Awards last year, but was shut out.

    Sorry, The Wire and Breaking Bad are the best shows ever. It’s a fact at this point.

  • Ian

    What are all of you talking about the show has basically already been renewed for a seventh season. Also the creator already said season seven would be it’s last. Mad Men’s rating are irrelevant the show is already going to end on it’s own terms. Also even if it wasn’t basically already renewed AMC would never cancel Mad Men even if it was getting terrible ratings (WHICH IT ISN’T BTW). Mad Men is the show that put AMC on the map. Mad Men is also one of the most influential shows on television right now and one the most ever. Also Mad Men is pretty much the only show that still gets Emmy and Golden Globe nominations on AMC. I am not saying this because I am a fan (although I am a huge fan) I am saying this because it is fact. Sorry for the NECESSARY ramble!

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