'Mad Men' Season Six Premiere Draws 3.4 Million viewers

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April 8th, 2013

Mad Men Season 6

The 3.4 million viewers and 1.4 million adults 18-49 (about a 1.1 adults 18-49 rating)  was down slightly from the season 5 premiere which drew 3.54 million viewers and 1.6 million adults 18-49. Your predictions were far too pessimistic.

via press release:




New York, NY – April 8, 2013 –Last night, from 9pm-11pm, AMC premiered season six of “Mad Men,” delivering a 2.5 HH rating with 3.4 million viewers. Among the core demo of adults 25-54, “Mad Men” delivered 1.7 million viewers. For adults 25-54, the series is up 30% when compared to season five’s full series average, which was 1.3 million viewers. For total viewers, “Mad Men” is up 29% when compared to season five’s full series average, which was 2.6 million viewers. With Live+3, the series typically adds at least 1.2 million viewers.


“Mad Men” season six premiere is currently listed on iTunes as #1 for Top TV Episodes and #1 for Top TV Seasons.  “Mad Men” marked its claim as the most upscale drama series on cable television, with 49% of its Adult 25-54 audience maintaining a household income of $100K+.


“‘Mad Men’ has returned for a sixth season, and so has its passionate audience, the most upscale audience for drama on television.  At a time when viewers have a variety of options in terms of how to watch their favorite shows, ‘Mad Men’ continues to drive an engaged audience to the live, water cooler event,” said Charlie Collier, AMC’s president.  “This is a true testament to the power of this iconic series.  Matthew Weiner and his remarkable writers, cast and crew have again delivered brilliant, distinctive television, and we are as excited as our viewers for another season.”


Key Nielsen Highlights for “Mad Men’s” season six premiere:


  • 9pm: 2.5 HH rating with 3.4 million viewers
  • 9pm: 1.7 million Adults 25-54 
  • 9pm: 1.4 million Adults 18-49 


Source: The Nielsen Company.  Live Same Day.  Mad Men Season 6 Premiere (4/7/13).  Mad Men Season 5 (3/25-6/10/12).  % comp of A25-54 HHI $100K+ of Mad Men Season 5 compared to all basic cable original drama series with at least 10K impressions from 1Q11 through 6/10/12.  Premiere episodes. 


Created by Emmy® and Golden Globe® winner Matthew Weiner and produced by Lionsgate, “Mad Men” is the only cable series ever to win the Emmy® for Outstanding Drama Series in four consecutive years. Set in 1960s New York, “Mad Men” is a sexy and provocative drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The season premiere episode is also available on amc.com.


Season six has already received rave reviews and critical acclaim with Rolling Stone deeming “Mad Men,” the greatest TV drama of all time.” The New York Daily News said, “it’s good news for viewers of what remains the best-crafted show on television.” The Boston Herald said “Weiner’s ability to weave drama and dark comedy here is exceptional and makes this episode pure Emmy bait.” The Houston Chronicle stated that, “the show is, of course, already a classic because of great writing, direction, performances and design but also because Weiner has consistently nurtured it as a piece of literature.” And, The New York Times said, “it’s a tribute to the writers and the show’s creator, Matthew Weiner, that most characters are so well imagined and enigmatic that they never seem like mere caricatures of the period.”


About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premieres this summer.  AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.


About Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales.  The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets.  Lionsgate currently has 26 shows on 19 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Weeds and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry's House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses.  The Lionsgate brand remain synonymous with original, daring, quality entertainment in markets around the world.


  • Richard

    I don’t think AMC cares about my opinion.

    SPOILERS SPOILERS if you are not caught up on Breaking Bad

    spoilers if you are not caught up on breaking bad

    Spoilers if you are not caught up on breaking bad

    @ Will Well, to each his own. I thought the first season was flawless, and season 2 was very good. Not that I don’t like the later seasons, just think they kind of fall short of the first two. Season 5 was incredibly uneven in my opinion. Feel they haven’t been true to some of their characters, especially Jesse, which is why I don’t like him that much anymore. And I feel they are being ridiculously over the top with Walt this season. And there is something that is said in season 5 episode 7 that just feels like they’re hoping we just ignore it, yet what was said just completely rewrote the events of the show.

    Just my opinion. But to be honest, I am actually pretty excited for these final eight episodes. I have a feeling they could be insanely good. I think that will be the best batch of episodes in years

    Yeah, who knows why the ratings go up to walking dead. The first two seasons were pretty good, but man, season 3 was unwatchable sometimes.

  • Richard


    @igoreli, no need to be condescending. People have different opinions is all. I have different opinions than will, but I wasn’t once condescending to him, nor him to me.

    Anyway, do you watch breaking bad. It’s pretty cool. Even though I have some problems with its later seasons, it’s all pretty good. Anyway, just trying to get people’s opinions. Would like to know yours.

  • Ram510

    @ kbmv

    I ask the same question about HBO’s Girls

  • NeNe Leakes

    In defense of Jean….. On this site if a show goes up .01, you see words like soars and surges. As for Mad Men, I am sure that the RHOA kicked its ass! Bloop!

  • Carl

    Some long-running “prestige” shows become too guilty of padding themselves. I think at least 2 Sopranos seasons were nothing but padding. Everyone looked bored to tears. Mad Men seems to have a long-term story in place, which I do not believe Sopranos ever did (if they did I never saw it onscreen), but I think Mad Men has a few too many characters.

  • Mark Drei

    That is 5.3 ratings points down from it’s timeslot last week. If this were a midseason replacement for a broadcast network, people would freak. I dunno if AMC has considered maybe premiering Mad Men’s premier immediately following a Walking Dead finale instead of Talking. See what that does to ratings

  • Vanquished


  • CCV

    @jean and haters…

    Not only was the show renewed for 6th and 7th seasons, the 7th is the last one. It will end at the planned conclusion. It will continue to maintain its high standards of acting, writing, directing, cinematography, etc. It will go off the air as one of the top 50 shows of all time. Convince yourselves of whatever you want. You clearly don’t know things.

    This isn’t directed at the people who apply reason and logic to their dislike of the show. This is for the transparent haters in here making uninformed, ignorant comments.

  • The End

    @Mark Drei

    You do realize that The Walking Dead is a once in a lifetime anomaly? Nothing AMC has will ever come close to that, infact nothing on Cable will ever come close to that again.

    Walking Dead and Mad Men never should be uttered in the same sentence when it comes to ratings, there’s nothing to discuss.

  • jean

    The show is DOWN in ratings – FACT.
    The show has 0 buzz and not winning awards – FACT.
    The show is getting more expensive each season – FACT.
    The other show on AMC has 6x the ratings that Mad Men has – FACT.

  • Jlog

    Well, I’m a fan of this and TWD (well most of the time – sometimes I wonder why I keep watching, but the season finale was fantastic) but it’s important to remember that without Mad Men, there is no AMC as we know it.

    And no Walking Dead.

  • The End


    You still have no idea what you’re talking about. Answering each of your points.

    1. The show is doing just fine.
    2. The show has ‘buzz’ people are talking about it.
    3. ANY scripted show on TV gets more expensive with each season, something not unique to Mad Men.
    4. Thanks Captain Obvious, but comparing Mad Men to Walking Dead is completely and utterly stupid. I’m sorry just you have no idea about ratings at all.

  • City Kitty

    Loved the 2 hour premiere! Don’d ad with the footprints going into the ocean is very haunting!

  • Vince

    The season premiere of MM is used to update where the characters are in their life professionally and personally. It also introduces us to the dates we will be spending the season in, this one starting at the end of 1967. The Super Bowl reference to Green Bay vs Houston/Oakland means we are about to play SB II in Jan/68. This is such a fascinating time in our countries history with the move from the summer of love to the upheaval of 1968 all framed in the stylized lens of Matthew and the whole MM brain trust. This is going to be a great season despite some viewers disappointment with the premiere. I thought the end of the episode showed that Don is very unhappy and headed for trouble and that’s what everybody whined about not having last year.

  • jimbo

    Awful show that recycles pointless filler material such as don cheating again. There will be another 4-5 women that lead no where just like the artist, store owner, teacher from the past few seasons.

  • Vince

    That’s what the remote is for jimbo.

  • Dan

    Mad Men was kind of a fad, it fell about as hard as Glee.

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