NBC Sports Network Sees Double-Digit Q1 Viewership Gains
via press release:
|NBC SPORTS NETWORK SEES DOUBLE DIGIT Q1 VIEWERSHIP GAINS|
|In Direct Comparison to Q1 2012 (Minus 3 Weeks of NHL Games and NHL All Star Weekend), Viewership on NBCSN is up 14%
7 of the 10 Most-Watched NHL Games in Network’s History Occurred in Q1 of 2013
First IndyCar Telecast of Season is up 78%
Dan Patrick Show on NBCSN up 58% Compared to Time Period in 2012
|NEW YORK—April 8, 2013 – Buoyed by seven of the 10 most-watched NHL games in the network’s history, NBC Sports Network viewership rose 14% in the first quarter compared to first quarter in 2012, according to data released by The Nielsen Company. Additionally NHL programming, including the newly-created Wednesday Night Rivalry games, was up 58% compared to Q1 in 2012, the best start in the network’s history; The Dan Patrick Show viewership is up 58% compared to time period in 2012 Q1; the opening IndyCar telecast rose 78%; and MLS games are up eight percent over last year.
FIRST QUARTER RESULTS:
There was no NHL programming for the first three weeks of the quarter in 2013, including no NHL All-Star Weekend programming. When removing the first three weeks of NHL programming (including All-Star Weekend) to form a direct comparison, NBC Sports Network was up 14% in primetime compared to first quarter 2012 (193k viewers vs. 170k viewers) and up 14% on total day (65k viewers vs. 57k viewers).
FIRST QUARTER HIGHLIGHTS:
NHL: NBC Sports Network delivered seven of the 10 most-watched regular-season games in the network’s history (NBCSN/VERSUS/OLN) during first quarter 2013, including the top two most-watched.
TOP 10 MOST-WATCHED NHL GAMES ON NBCSN/VERSUS/OLN
INDY CAR: The 2013 IndyCar season debuted on NBCSN with the Honda Grand Prix of St. Petersburg on Sunday, March 24. The race delivered 388,000 viewers, a 78-percent increase vs. last year’s first race on NBC Sports Network (218,000).
MLS: NBCSN’s six MLS matches in first quarter averaged 112k viewers, an increase of eight percent over last year’s first quarter matches.
THE DAN PATRICK SHOW: Viewership for The Dan Patrick Show (41k average viewers) rose 58% from the M-F 9 a.m. – Noon time period in first quarter of 2012.
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