‘ABC World News with Diane Sawyer’ Grows Overall and Demo Audiences by 8% Year-to-Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

“ABC World News with Diane Sawyer” Grows Overall and Demo Audiences by 8% Year-to-Year — Posts Increases in Both Measures During 9 of Last 10 Weeks


“ABC World News” Cuts Total Viewing Gap with “NBC Nightly News” During 13 of the Last 14 Weeks


Season-to-Date, ABC Has Slashed Total Viewing Gap with NBC to Smallest in 5 Years and Demo Gap to Smallest in 4 Years


For the week of April 1, 2013, “ABC World News with Diane Sawyer” averaged 7.40 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen MediaResearch.


For the 3rd straight week, “World News” saw gains on the year-ago week (6.839 million and 1.754 million, respectively, on w/o 4/2/12) among both Total Viewers (+8%) and Adults 25-54 (+8%).  In fact, “World News” has delivered year-to-year increases in both measures in 9 of the last 10 weeks.


Also for the 3rd week running, “World News” narrowed its Total Viewer gap with “NBC Nightly News” versus the year-ago week by double-digits (-11% – 974,000 vs. 1.09 million).  Further, “World News” has cut the Total Viewer margin on the same week last year in 13 of the last 14 weeks.


Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season.  “World News” narrowed its margins by double- digits among both Total Viewers (-28%) and Adults 25-54 (-14%) with “NBC Nightly News” to post its smallest Total Viewer gap (786,000) with the NBC program in 5 years and narrowest demo margin (320,000) in 4 years – since the 2007-08 and the 2008-09 seasons, respectively.


For the week, “ABC World News” outperformed the “CBS Evening News” by 987,000 Total Viewers and by 180,000 Adults 25-54.


Note: David Muir anchored “World News” on Friday.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executiveproducer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.


EVENING NEWS (Week of April 1, 2013)


  Total Viewers Adults 25-54 Households
ABC     7,401,000 1.6/7; 1,891,000 5.1/11
NBC 8,375,000 1.9/7; 2,218,000 5.6/11
CBS 6,414,000 1.4/6; 1,711,000 4.3/ 8


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/1/13, 3/25/13 & 4/2/12. Most Current – 2012-2013 Season (9/24/12 – 4/7/13) and 2011-2012 Season (9/19/11 – 4/1/12). All averages based on regular telecasts.

blog comments powered by Disqus