‘ABC World News with Diane Sawyer’ Grows Overall and Demo Audiences by 8% Year-to-Year


via press release:

“ABC World News with Diane Sawyer” Grows Overall and Demo Audiences by 8% Year-to-Year — Posts Increases in Both Measures During 9 of Last 10 Weeks


“ABC World News” Cuts Total Viewing Gap with “NBC Nightly News” During 13 of the Last 14 Weeks


Season-to-Date, ABC Has Slashed Total Viewing Gap with NBC to Smallest in 5 Years and Demo Gap to Smallest in 4 Years


For the week of April 1, 2013, “ABC World News with Diane Sawyer” averaged 7.40 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen MediaResearch.


For the 3rd straight week, “World News” saw gains on the year-ago week (6.839 million and 1.754 million, respectively, on w/o 4/2/12) among both Total Viewers (+8%) and Adults 25-54 (+8%).  In fact, “World News” has delivered year-to-year increases in both measures in 9 of the last 10 weeks.


Also for the 3rd week running, “World News” narrowed its Total Viewer gap with “NBC Nightly News” versus the year-ago week by double-digits (-11% – 974,000 vs. 1.09 million).  Further, “World News” has cut the Total Viewer margin on the same week last year in 13 of the last 14 weeks.


Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season.  “World News” narrowed its margins by double- digits among both Total Viewers (-28%) and Adults 25-54 (-14%) with “NBC Nightly News” to post its smallest Total Viewer gap (786,000) with the NBC program in 5 years and narrowest demo margin (320,000) in 4 years – since the 2007-08 and the 2008-09 seasons, respectively.


For the week, “ABC World News” outperformed the “CBS Evening News” by 987,000 Total Viewers and by 180,000 Adults 25-54.


Note: David Muir anchored “World News” on Friday.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executiveproducer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.


EVENING NEWS (Week of April 1, 2013)


  Total Viewers Adults 25-54 Households
ABC     7,401,000 1.6/7; 1,891,000 5.1/11
NBC 8,375,000 1.9/7; 2,218,000 5.6/11
CBS 6,414,000 1.4/6; 1,711,000 4.3/ 8


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/1/13, 3/25/13 & 4/2/12. Most Current – 2012-2013 Season (9/24/12 – 4/7/13) and 2011-2012 Season (9/19/11 – 4/1/12). All averages based on regular telecasts.

blog comments powered by Disqus