via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE INCREASES AMONG VIEWERS (+11%) AND HOUSEHOLDS (+10%) FOR THE WEEK ENDING APRIL 5
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +630,000 VIEWERS COMPARED TO LAST YEAR
The CBS EVENING NEWS WITH SCOTT PELLEY posted double-digit year-to-year percentage increases among viewers (6.41m from 5.78m, +11%) and households (4.3/08 from 3.9/08, +10%), according to Nielsen live plus same day ratings for the week ending April 5. The CBS broadcast maintained its rating in adults 25-54 (1.4/06) – the demographic most important to those who advertise in News – compared to the same week last year. Editor’s Note: The year-ago comparison represents a four-day average (Tuesday-Friday) due to NCAA basketball coverage.
The CBS EVENING NEWS WITH SCOTT PELLEY also added +630,000 viewers compared to the same week last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.