Disney Channel Sweeps Total Day
via press release:
For the week of April 1, 2013, Disney Channel swept Total Day, ranking as cable TV’s #1 network in Total Viewers and TV’s #1 network across Kids 2-11, Kids 6-11 and Tweens. Hitting 13 week highs, Disney Channel levied its largest competitive advantage over Nickelodeon ever in Tweens and surpassed by double-digits for the 74th consecutive week in Kids 6-11. In Prime, Disney Channel has dominated for nearly 8 years in Kids 6-11 and 3 years in Tweens. Led by Jessie in Kids 6-11 and Austin & Ally in Tweens, Disney Channel held the week’s Top 22 and Top 73 TV telecasts, respectively. Disney Channel’s Disney Junior preschooler block, delivered the week’s Top 2 cable TV across preschoolers with Mickey Mouse Clubhouse and Doc McStuffins, marking the block’s 8th time in the previous 9 weeks airing the #1 series.
Disney Junior 24-Hour Channel:
For its first week of publically reported ratings, Disney Junior Channel ranked as cable TV’s #3 network in Total Day among Kids 2-5 and Girls 2-5, and was the #1 cable TV network dedicated to preschoolers in Boys 2-5, Total Viewers and Women 18-49. Notably, even with 23 million less homes, Disney Junior, out-delivered long-established Nick Jr. by 8% in Kids 2-5, and by double-digits in Total Viewers (+11%) and Women 18-49 (+16%). Disney Junior had a greater competitive advantage over similarly distributed Sprout, more than doubling delivery in Total Viewers (+131%), Kids 2-5 (+162%), Boys 2-5 (+147%) and Women 18-49 (+117%). Furthermore, versus mid-size cable TV networks, Disney Junior Channel aired the week’s #1 telecast in Kids 2-5, Top 4 in Boys 2-5, Top 3 in Women 18-49 and Top 5 in Total Viewers.