via press release:
THE HUB’S ENTIRE SCHEDULE CONTINUES TO DELIVER
In Total Day, The Hub Gains Year-to-Year in Key Demos
For 35 Consecutive Weeks, The Hub Is
The Most Co-Viewed Children’s Network
LOS ANGELES – Strength of schedule continues to deliver for The Hub Network, the fastest growing children’s cable network. The Hub experiences year-to-year growth buoyed by the success of numerous Hub Original Series, including “Littlest Pet Shop,” “My Little Pony Friendship is Magic,” “Transformers Prime Beast Hunters” and “Family Game Night,” all from Hasbro Studios, as well as “Strawberry Shortcake’s Berry Bitty Adventures” from American Greetings, and “R.L. Stine’s The Haunting Hour” from Front Street Pictures with The Hatchery, LLC.
- In Total Day, The Hub gains year-to-year in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)
- For 35 consecutive weeks, The Hub was the most co-viewed children’s network among Kids 2-11 watching with Adults 18-49. (Details below)
Total Day Details:
- In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+46%), Kids 6-11 (+61%), Adults 18-49 (+6%), Women 18-49 (+12%), Adults 25-54 (+6%), Women 25-54 (+24%), Persons 2+ (+31%) and Households (+36%).
- The Hub was the most co-viewed children’s network in Kids 2-11 watching with Adults 18-49. Thirty five percent (35%) of The Hub’s Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (18%), Nickelodeon (26%), Cartoon Network (21%), Disney XD (20%), Nicktoons (15%), TeenNick (17%), Nick at Nite (23%), Adult Swim (27%), and Disney Junior (33%), which had its first rated week.
(Source: The Nielsen Company, program based dayparts, most current, 4/1/13-4/7/13 vs. 4/2/12-4/8/12, growth by delivery, co-viewing from NPower)