The Hub's Entire Schedule Continues to Deliver

Categories: Network TV Press Releases

Written By

April 9th, 2013

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via press release:

THE HUB’S ENTIRE SCHEDULE CONTINUES TO DELIVER

 

In Total Day, The Hub Gains Year-to-Year in Key Demos

 

For 35 Consecutive Weeks, The Hub Is

The Most Co-Viewed Children’s Network

 

LOS ANGELES – Strength of schedule continues to deliver for The Hub Network, the fastest growing children’s cable network. The Hub experiences year-to-year growth buoyed by the success of numerous Hub Original Series, including “Littlest Pet Shop,” “My Little Pony Friendship is Magic,” “Transformers Prime Beast Hunters” and “Family Game Night,” all from Hasbro Studios, as well as “Strawberry Shortcake’s Berry Bitty Adventures” from American Greetings, and “R.L. Stine’s The Haunting Hour” from Front Street Pictures with The Hatchery, LLC.

 

-       In Total Day, The Hub gains year-to-year in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)

 

-       For 35 consecutive weeks, The Hub was the most co-viewed children’s network among Kids 2-11 watching with Adults 18-49. (Details below)

 

 

Total Day Details:

 

-       In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+46%), Kids 6-11 (+61%), Adults 18-49 (+6%), Women 18-49 (+12%), Adults 25-54 (+6%), Women 25-54 (+24%), Persons 2+ (+31%) and Households (+36%).

 

 

Co-Viewing Details:

 

-       The Hub was the most co-viewed children’s network in Kids 2-11 watching with Adults 18-49.  Thirty five percent (35%) of The Hub’s Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (18%), Nickelodeon (26%), Cartoon Network (21%), Disney XD (20%), Nicktoons (15%), TeenNick (17%), Nick at Nite (23%), Adult Swim (27%), and Disney Junior (33%), which had its first rated week.

 

 

(Source: The Nielsen Company, program based dayparts, most current, 4/1/13-4/7/13 vs. 4/2/12-4/8/12, growth by delivery, co-viewing from NPower)

 
  • Herb Finn

    Adults 18-49 must be all those Groun-up (Ha!) “My Little Pony”

    bunch of freeks

  • Herb Finn

    Adults 18-49 must be all those Grown-up (Ha!) “My Little Pony” fans – bunch of freeks

  • Brett Heitkam

    Hey it’s a good show! The Hub rules so hard…but what happened to The Facts of Life?

  • Fred

    Pound Puppies is a good show too! I can’t wait for Pound Puppies season 3. :)

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