‘The Voice’ Grows vs. Prior Telecast that Faced an Original ‘NCIS’

the voice season 4 premiere

via press release:

  • From 8-9:01 p.m. ET, “The Voice” (4.2/13 in 18-49, 13.0 million viewers overall) grew versus its prior telecast that faced an original “NCIS” by 2 percent (to a 4.2 from a 4.1 on March 26 in official nationals; also up by 8 percent vs. that night’s 3.9 in these prelim fast-affiliate ratings).  Note that both prior Tuesday editions of “The Voice” to date have grown by 0.2 of a point going from these fast-affiliate results to official nationals.  In total viewers, last night’s “Voice” is up 4 percent versus the March 26 telecast that faced original “NCIS” competition (12.952 million vs. 12.407 million).  Last night’s “Voice” is up 20 percent versus the year-ago Tuesday telecast (with a 4.2 rating vs. a 3.5 from 9-10 p.m. on April 10, 2012).  In total viewers, “The Voice” is up 44 percent versus the same night last year (12.952 million vs. 8.999 million).
  • “The Voice” delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, winning head to head by 62 percent versus “NCIS,” which tied for the #2 telecast on those networks with “NCIS: LA” (4.2 vs. 2.6).
  • From its first half-hour to its second, “The Voice” grew by 0.8 of a point or 21 percent in 18-49 rating (to a 4.6 from a 3.8) and by 13 percent or more than 1.6 million persons in total viewers (13.8 million vs. 12.1 million).
  • In total viewers, “The Voice” out-delivered ABC’s “Dancing With the Stars” for a second night in a row (with 13.0 million at 8 p.m. vs. “Dancing’s” 11.8 million at 9).
  • From 9-11 p.m. ET, the debut of “Ready for Love” (1.6/4 in 18-49, 3.8 million in total viewers) earned NBC’s highest 18-49 rating in the time period since January 15 (excludes the night of the State of the Union Address).  In the time period, “Ready for Love” tied for #2 among ABC, CBS, NBC and Fox in adults 18-34 and was #2 outright among those networks in women 18-34.
  • For its second hour from 10-11 p.m. ET, “Ready for Love” is #1 among ABC,CBS and NBC in adults 18-34 (with a 1.0 rating) and women 18-34 (1.5).
blog comments powered by Disqus