'The Voice' Grows vs. Prior Telecast that Faced an Original 'NCIS'

Categories: Network TV Press Releases

Written By

April 10th, 2013

the voice season 4 premiere

via press release:

  • From 8-9:01 p.m. ET, The Voice(4.2/13 in 18-49, 13.0 million viewers overall) grew versus its prior telecast that faced an original "NCIS" by 2 percent (to a 4.2 from a 4.1 on March 26 in official nationals; also up by 8 percent vs. that night's 3.9 in these prelim fast-affiliate ratings).  Note that both prior Tuesday editions of "The Voice" to date have grown by 0.2 of a point going from these fast-affiliate results to official nationals.  In total viewers, last night's "Voice" is up 4 percent versus the March 26 telecast that faced original "NCIS" competition (12.952 million vs. 12.407 million).  Last night's "Voice" is up 20 percent versus the year-ago Tuesday telecast (with a 4.2 rating vs. a 3.5 from 9-10 p.m. on April 10, 2012).  In total viewers, "The Voice" is up 44 percent versus the same night last year (12.952 million vs. 8.999 million).
  • "The Voice" delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, winning head to head by 62 percent versus "NCIS," which tied for the #2 telecast on those networks with "NCIS: LA" (4.2 vs. 2.6).
  • From its first half-hour to its second, “The Voice” grew by 0.8 of a point or 21 percent in 18-49 rating (to a 4.6 from a 3.8) and by 13 percent or more than 1.6 million persons in total viewers (13.8 million vs. 12.1 million).
  • In total viewers, "The Voice" out-delivered ABC's "Dancing with the Stars" for a second night in a row (with 13.0 million at 8 p.m. vs. "Dancing's" 11.8 million at 9).
  • From 9-11 p.m. ET, the debut of Ready For Love(1.6/4 in 18-49, 3.8 million in total viewers) earned NBC's highest 18-49 rating in the time period since January 15 (excludes the night of the State of the Union Address).  In the time period, “Ready For Love” tied for #2 among ABC, CBS, NBC and Fox in adults 18-34 and was #2 outright among those networks in women 18-34.
  • For its second hour from 10-11 p.m. ET, "Ready For Love" is #1 among ABC,CBS and NBC in adults 18-34 (with a 1.0 rating) and women 18-34 (1.5).
 
  • Lucas

    Talk about a spin

  • Michael

    All HAIL, Queenkira!

  • DenverDean

    They don’t even include right facts: In first paragraph TV 800-0901; when talking about RFL 0900-1100. They conveniently omit the 1 minute overrun, which we all saw the dramatic drop at 930. NBC should move this dog back to Sunday ASAP

  • Ben

    Thank goodness for NBC they have The Voice, Revolution and Chiago Fire (after the NFL football season is over). Ready for Love is no help to the network at all.

  • Michael

    @Ben,

    Not sure “Revolution” would be a hit, without The Voice! Even with The Voice as a lead-in, it doesn’t bring stellar ratings.

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