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Tuesday Final Ratings: 'The Voice', 'NCIS', 'Hell's Kitchen', 'NCIS:LA' & 'Dancing With the Stars' Adjusted Up; 'Ready for Love' Adjusted Down

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April 10th, 2013

shakira the voice week 1

The Voice was adjusted up two tenths, Hell's Kitchen,NCIS, NCIS:LA and Dancing with the Stars were each adjusted up one tenth while  Ready For Love was adjusted down one tenth among adults 18-49 versus the preliminary Tuesday broadcast ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for Tuesday, April 9:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 4.4 13 13.31
CBS NCIS 2.7 8 17.22
FOX Hell's Kitchen 1.9 6 4.53
ABC Splash 1.2 4 5.24
CW Hart Of Dixie 0.6 2 1.20
tvbythenumbers.com
9:00PM CBS NCIS: Los Angeles 2.7 7 14.10
FOX New Girl 2.2 6 4.09
ABC Dancing with the Stars 2.0 5 12.13
NBC Ready For Love (9-11PM) 1.5 4 3.67
CW America's Next Top Model -R 0.2 1 0.56
9:30PM FOX The Mindy Project 1.5 4 2.66
tvbythenumbers.com
10:00PM CBS Golden Boy 1.5 4 7.89
ABC Body Of Proof 1.4 4 8.98

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Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Oliver

    Tuesday is by far the weakest rated night of the week.

    I’d guess it’s partially hangover from when Idol was the death star.

  • Cliff

    Any thoughts on Dallas being renewed for a 3rd season on TnT. I know there was a huge slide this season BUT they also moved in to a busy Monday and it also had to compete with a lot of other first run shows that were in REPEATS last summer when it first aired. Just wonder what its chances were…the show is so good

  • Rebecca

    @Petar
    That game you talked about is still being played, but we who play the game have a thread just for it (the elimination game) so now it doesn’t interrupt conversations on the regular network r/c index threads any more. We’ve posted so many times over the last several months we’ve gone through nearly three whole threads. I think there are only about 4 or 5 of us playing it, having fun with show quotes along the way. But yeah, the fantasy schedules don’t do any good, really, unless the poster goes to the network sites and emails them as suggested schedules. I don’t attempt any fantasy schedules – when I have ideas for the networks I tell them directly, except when I don’t really care enough, lol.

  • beached

    Hells Kitchen is becoming a parody of itself. It’s just plain ridiculous. No wonder its ratings are dropping. Now they make you wait until the next week to find out who’s gone. I think I’m gone with this show.

  • theCroup

    @Frank

    Well, this should prove that all the naysayers of “The New Normal”, that “Ready for Love” was NOT ready for that timeslot. It’s a tough timeslot for ANY show, given that its up against NCIS/LA and “New Girl”.
    Maybe this will give NBC cause to think twice about giving up on TNN.

    Why would this make NBC rethink TNN? That show will be canceled or renewed on its own merits. If you find your new show isn’t up to snuff, you don’t fall back on your last show that also isn’t up to snuff. Keeping a reserve team of proven failures is what got NBC into this mess.

  • Samunto

    They could either air an uncensored version of Hannibal at 9 with the original continuing Thursdays at 10 or move The Voice to 9pm leading into Hannibal tues at 10.
    But Hannibal will stay put if it gives them a footing Thursdays. Encores could appear on Tuesdays though. What a waste of The Voice Tuesdays!

  • greysfan

    NBC should have made The Voice lead into Hannibal. Seriously NBC have screwed up here if you ask me.

  • Tony

    Move RFL to Sunday, right away! Keep Voice at 2 Hours on Tuesdays, and follow with Chicago Fire. This is a light, fun, broadly appealing show that could really benefit from The Voice’s lead-in. As much as I like Hannibal, I don’t think it fits tonally with The Voice. Put Chicago Fire repeats on at 9 Wed. and move SVU back to 10 PM, where it excels. Problem solved. While I’m at it, I think I might move Hannibal to 10 PM on Fridays, where it could benefit from a decent, compatible Grimm lead-in (and have lower Friday night ratings expectations). Put SNL specials on Thursday at 10.

  • theCroup

    I’m not certain about the longevity of Hannibal season to season, but for this season, I think NBC is in dire enough straits that it should consider ditching its plan to have Hannibal air at 10 and just start airing it after The Voice on Tuesdays. Hannibal is dark for a 9 p.m. show but I would argue The Following is also very dark and does well at 9 p.m. on Mondays for Fox. There is no reason that NBC has to air its darkest shows only in the 10 p.m. hour Hannibal didn’t do *that* well out of the gate but with a direct lead-in, it might improve to a 2.0. The question is what to air in the 10 p.m. hour? Maybe bring back Smash. It’ll probably draw 1.0s wherever it is and between Hannibal and Smash they’ll have a fair shot at a better 2 hour average than RFL will likely manage over the remainder of the season.

  • NeNe Leakes

    Here is my dream NBC schedule for next season.

    Monday thru Friday @ 8pm – The Real Housewives of Atlanta
    Monday thru Friday @ 9pm – The New Normal (expanded to a full hour)
    Monday thru Friday @ 10pm – The NeNe Leakes Show

    Saturday 8pm to 11pm – Encore episodes of The NeNe Leakes Show

    Sunday – Sunday Night Football with NeNe Leakes

    Bloop!

  • gene oisten

    I’m over 60 so maybe i’m out of touch with with reality, but how can a show with 17 million viewers be second to a show with 13 million viewers? does that mean advertizers don’t give a rats rear end what i watch or buy? kind of insulting isn’t it.

  • Maggie

    @gene honestly, it confuses me too…because advertisers actually DO care what you watch or buy, but since 18-49 year olds are the hardest to reach out to, they are the most coveted. for whatever reason, they don’t think it’s as hard to reach out to your demographic.

    BUT advertisers definitely do care. Why do you think AMC’s Mad Men is more important to their huge smash hit The Walking Dead or or Breaking Bad’s equally, if not more so, critically acclaimed show? Because the average Mad Men viewer is over 50 and makes $100,000 a year. that’s a very profitable segment. so yes, advertisers do care in a lot of cases.

  • Anna Bones Clarkwood

    @eridapo

    Thanks for that article.

    22 Nielsen viewers (that have to be reminded to participate) = .1 18-49 demo

    So, in a sense, that means that save for CW’s Top 3 shows, there is only about 100 or less total CW Nielsen participators?

    Yes, I know that some could skip weeks on a regular basis but in reality, they probably are the most inclined, due to knowing they really have a say on CW (& HBO etc) programming, so ~100 is probably all CW has as far as Nielsen viewers outside the Top 3. If you include the Top 3, CW/Nielsen viewers are probably not much more than 250.

    Which, IMO is INSANE. How can 100 represent the whole nation, let alone 250. President Polls in the thousands & are still have a MOE of about 3%. Not only does the MOE get bigger the lower # you sample, but TV habits are way more diverse than the few President Choices that exist.

    This 22 = .1 most important demo & then the smaller demos like Men/Women/Teen etc even lower than 22.

    Ad rate is one thing, as shows can still have quality programs for cheap rates.

    However, come renewal/cancel time, when ~100 people represent .5 demo that .5 of a demo is def the difference btwn saving a show or canceling it.

    So, while I have agreed that week to week ratings esp of .1 variety are not that worthwhile whereas a whole Month’s trend is. And, while I agree that since Nielsen is the only company doing this to even this degree of accuracy. And, the advertisers/networks, with their huge pockets, trust them.

    I’m less inclined to think that, say, b/c ~44 (.2) CW Nielsen viewers choose BATB over TCD, that America does as well. It is just too small a sample, you can’t convince me that ~44 can truly accurately represent all types of demo viewers of a country, let alone one as diverse as the US. Heck, there barely is enough for every age btwn 18 & 49, let alone all the races. Does Nielsen really think that “1 married gay asian female aged 33 living in rural Kansas” really represents “all married gay asian females aged 33 living in America”?

    I haven’t looked into their actual viewer demo #s but even if they had 10 “married gay asian females aged 33 living in Kansas” that wouldn’t be enough as it would discount the bigger cities plus other rural regions. And, if they kept the 1 but had 10 in those other big cities & rural regions, that would mean that they say 1 still equates to a lot of people. 1 is just way to small. So, is 22 or 100.

    IMO, it appears as if that even though I’m sure that Nielsen doesn’t label themselves as stereotypes, that is what such a small number does. Even as a whole the ~25,000 Nielsen users (which is larger than “Friends” had to work with, let alone “Gunsmoke”) can’t accurately represent America’s ~300 million (2+) diverse tv viewing culture w/o a lot of stereotyping or at least generalizing.

    The Networks must have figured all of this already. Which leads me to believe that they care more about relative to other programs as the #1 thing, not the actual #. So, to them ~100 aka .5 demo in their minds is “enough” to renew or cancel add that into the numbers we don’t see for those less than .5 aka BATB vs TCD. This isn’t just a CW thing b/c ~100 is .5 a demo meaning the TM/TGW/CSINY trio, which is less than ~100 for 2 straight years must also be more about numbers we don’t see. But, Golden Boy/Vegas vs Elementary is over .5 demo difference but not a solid 1 demo, so CBS believes that ~200 is enough to decide btwn those 3 as I can’t see the $ we don’t see is truly that big a difference for all 3 rookie shows.

    Which leads me to a important argument for much more than ~100 to represent renew/cancel. Rookie shows, yes every network every season intends to have a few, if not more. But, why is ~100 or even ~200 deciding btwn each Rookie Show’s fate? Shouldn’t each network strive to be more like CBS is right now? A stable network with only a few new shows every year, not just under half the Network like NBC & ABC & CW are having to do as of late. Obviously, the answer is yes. So, when ~200 or ~100 are deciding the fate of shows, esp the Rookie ones, which have no basis for syndication nor high costs (except SciFi type or high salaried cast members) vs another rookie show, that is seriously wrong. The case of NBC rookie/young comedies is way less than ~100. So, I would hope that for NBC, they either let them all go or if they keep any it’s not based on demo but based more on talking with the cast & writers etc to see which would be cheapest if it was given 4 years (eventually) & which would be of higher quality aka niche like P&R. If they are going based off of demo then I don’t see the rationality behind it.

    I just thought of another thing.

    When 2.5 “on any network” is sure renewal & a .25 “on any network” is sure cancellation, that means that ~450 is the difference btwn sure renewal & sure cancellation. This is b4 the behind the scenes math matters one bit in regards to renew/cancel. 450, how can 450 MAX cause in actuality 2.0 for Elementary and a 1.5 for Golden Boy or a 1.0 for Arrow & .5 for BATB is more like it & that’s only ~100 but still b4 behind the scenes math matters, actually be acceptable?

    So, in conclusion, for Rookie shows esp, it doesn’t take much at all to sway a show from renew or cancel. It’s all about figuring out what ~100, more than an avg, nielsen demo viewers are willing to watch &/or, for the big 4, ~400 avg nielsen demo viewers would want to watch.

    P.S. no wonder why the anonymity, if such a small number can change a show’s fate, it would be very easy for anyone to get 400 or even 100 to specifically watch a program, that didn’t already, & thus keeping a show around for as long as the writers/cast/producers want to. True as the show ages the profit margin would dip, so they’d have to make sure that the demo stays high enough compared to the rest, esp of the more veteran shows on the network but that would be easy enough to do.

    P.P.S. In practice, this weeks NCIS has an easy sample to work with. The last new show had a total of 3.2 demo or about 650 Nielsen demo viewers. This week’s new show had a total of 2.7 or about 550 Nielsen demo viewers. While, NCIS is in no threat of cancellation or losing ad revenue based on 1 week, let lone what the actual season avg is, 100 Nielsen demo viewers were unaccounted for. NCIS’s 3.2 is much closer to what is expected of an avg NCIS night not 2.7. So, 100 regular NCIS viewers didn’t watch last night’s new show L+SD. While this is, I guess, believeable, do we really expect that ~612,000 regular NCIS demo viewers from all over America, chose not to watch a new NCIS? Since, those 100, according to Nielsen are supposed to represent ~612,000 regular NCIS New watching Americans. I find that too hard to believe.

    BTW, you may find errors in my math, if any, I hope they are minor. In any case, the overall argument shouldn’t be dismissed. Which is no matter if it’s 22 or 100 or 200 or 500 or 25,000, I don’t see how statistical scholars can’t see the huge holes aka MOE with such a small sample size for such a diverse subject such as tv viewing habits. And, if they do see the holes then it must be that half the schedule of rookie shows every year must not actually cost that much, compared to paying Nielsen or another company to get up to a much smaller MOE & that they are fine with pretending that Elementary, Revolution, The Following & Nashville & Arrow are watched more in the demo than their Rookie counterparts. True, chances are yes. But the MOE while smaller than a flip of the coin or a 3 – just under 50% of schedule sided dice, it’s still big enough that it should matter.

    Oh well, complaining will get us nowhere. The best bet is if you are a Nielsen demo viewer to focus your live viewing on any show that you like that is in it’s Rookie & 2nd & in some cases 3rd year. For veteran shows, only watch those if you really don’t want them gone & you see a concerning slip in demo. For the rest of us, if you care about a show lasting enough for syndication b4 getting attached, the best is to wait until 60 ep are guaranteed (usually May Renewal season of the 2nd year for the third year). However, feel free to keep the word of the mouth going for shows you want to last that long in the hopes enough Nielsen demo viewers are able to hear you even if it’s mostly new viewers every year for the .5 demo points that matter. Your best bet is b4 it airs & the first few weeks, otherwise, once a show is started it’s hard to pull a POI/Scandal or later a TBBT/NCIS/House. This is where “Buzz” matters. If it’s a bubble show, Buzz has the possibility of getting ppl to catch up over the summer & then start watching the next fall. If there is no Buzz, then, the demo most likely won’t go up or at least stay a bubble for the next season.

    I’ve said way more than enough on the matter for today.
    For those few who read all of this, I thank you.

  • lol

    Get a life!

  • PurpleDrazi

    You know, I use to wish that I was a Nielsen viewer so I could have a positive affect on my favorite shows. After reading eridapo’s post I don’t think I want to any more.

    All that pressure!

  • rob60990

    Enough of this nonsnse that Hannibal cant air at 9. Both Walking Dead and True Blood air at 9 and Hannibal cant be anymore bloody than those shows.

  • BigBrotherFan

    I think the CW really needs give HART OF DIXIE a renewal already! I mean, the show has pretty much stayed steady all season even after loooooooooong breaks! I don’t bother much with the cw except two shows!

    Ready for love TANKED!!!! I’m so happy. I tuned into this piece of utter garbage it was like a THE BATCHELOR meets THE HILLS kinda show. I am sorry but do you actually think for one minute that these people have a hard time finding dates!? come on! I knew this would FLOP HARD when NBC announced their upfronts last year. I can’t help but think if NBC kept Paranthood there the show could of well be in the 2’s low end. And screw Hannibal SHUT UP about Hannibal this show with the MILLIONS OF DOLLARS NBC invested in promotion, marketing, pretty much any incentive they had open to them, big budget you get the deal! the show couldn’t even get a 2.0 together. lol! 1.6?1.6? Shows that premired there in that 1.6 MY GENERATION AND THE PLAYBODY CLUB so please, give me a break! Sometimes I can’t believe what you people suggest! you had much different intakes on MY GENERATION (NO LEAD IN!!!!!!!!!!!!!! DEATH SLOT FOR ABC!!!!!!!!!!!!) and THE PLAYBOY CLUB but this show gets a pass…?lol! So please just enjoy you FLOPIBAL while you can it doesn’t deserve a post voice airing UNLIKE GRIMM, PARENTHOOD AND CHICAGO FIRE!

  • BigBrotherFan

    Anna Bones Clarkwood

    whoa! really!? a novel?

  • chrisss

    @ Rob60990

    And plus, Hannibal already airs at 9 central…

  • Barbie

    Hey, NCIS:LA matched NCIS. Great on you, guys <3 <3 <3

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