CBS Daytime Makes Big Gains in Year-to-Year Ratings

young and the restless bumper

via press release:

CBS DAYTIME MAKES BIG GAINS IN YEAR-TO-YEAR RATINGS

Every Program Posts Impressive Viewer Gains

 

CBS Daytime’s entire lineup – LET’S MAKE A DEAL, THE PRICE IS RIGHT, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL and THE TALK – posted impressive gains versus the same week last year, with almost every show posting double-digit year-to-year percentage increases in viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending April 7.

 

2+                W25-54           W18-49

Let’s Make a Deal 1 wk of 4/1/13                   2.80m              0.9/05              0.7/05

Let’s Make a Deal 1 wk of 4/2/12                   2.28m              0.7/05              0.5/04

+23%               +29%               +40%

 

Let’s Make a Deal 2 wk of 4/1/13                   3.27m              1.0/06              0.8/06

Let’s Make a Deal 2 wk of 4/2/12                   2.73m              0.8/05              0.6/04

+20%               +25%               +33%

 

The Price is Right 1 wk of 4/1/13                   4.47m              1.3/08              0.9/06

The Price is Right 1 wk of 4/2/12                   4.02m              1.1/07              0.8/05 

+11%               +18%               +13%

The Price is Right 2 wk of 4/1/13                   5.35m              1.5/09              1.1/07

The Price is Right 2 wk of 4/2/12                   4.80m              1.2/08              0.8/06 

+12%               +25%               +38%

Young & the Restless wk of 4/1/13                4.67m              2.0/12              1.4/09

Young & the Restless wk of 4/2/12                3.96m              1.7/11              1.2/08 

+18%               +18%               +17%

Bold & the Beautiful wk of 4/1/13                 3.31m              1.5/09              1.1/07

Bold & the Beautiful wk of 4/2/12                 2.81m              1.3/08              1.0/06

+18%               +15%               +10%

 

The Talk wk of 4/1/13                                     2.43m              1.0/06              0.6/04

The Talk wk of 4/2/12                                     2.04m              0.9/06              0.6/04

+19%               +11%                 n.c.

 

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The network’s daytime lineup includes television’s #1 daytime program and longest-running game show, THE PRICE IS RIGHT; the #1 daytime drama, THE YOUNG AND THE RESTLESS; network television’s fastest-growing daytime talk show, THE TALK; as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.

 

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