CBS Daytime Makes Big Gains in Year-to-Year Ratings

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

April 11th, 2013

young and the restless bumper

via press release:

CBS DAYTIME MAKES BIG GAINS IN YEAR-TO-YEAR RATINGS

Every Program Posts Impressive Viewer Gains

 

CBS Daytime’s entire lineup – LET’S MAKE A DEAL, THE PRICE IS RIGHT, THE YOUNG AND The Restless, The Bold AND THE BEAUTIFUL and THE TALK – posted impressive gains versus the same week last year, with almost every show posting double-digit year-to-year percentage increases in viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending April 7.

 

2+                W25-54           W18-49

Let's Make a Deal 1 wk of 4/1/13                   2.80m              0.9/05              0.7/05

Let's Make a Deal 1 wk of 4/2/12                   2.28m              0.7/05              0.5/04

+23%               +29%               +40%

 

Let's Make a Deal 2 wk of 4/1/13                   3.27m              1.0/06              0.8/06

Let's Make a Deal 2 wk of 4/2/12                   2.73m              0.8/05              0.6/04

+20%               +25%               +33%

 

The Price is Right 1 wk of 4/1/13                   4.47m              1.3/08              0.9/06

The Price is Right 1 wk of 4/2/12                   4.02m              1.1/07              0.8/05 

+11%               +18%               +13%

The Price is Right 2 wk of 4/1/13                   5.35m              1.5/09              1.1/07

The Price is Right 2 wk of 4/2/12                   4.80m              1.2/08              0.8/06 

+12%               +25%               +38%

Young & The Restless wk of 4/1/13                4.67m              2.0/12              1.4/09

Young & The Restless wk of 4/2/12                3.96m              1.7/11              1.2/08 

+18%               +18%               +17%

Bold & the Beautiful wk of 4/1/13                 3.31m              1.5/09              1.1/07

Bold & the Beautiful wk of 4/2/12                 2.81m              1.3/08              1.0/06

+18%               +15%               +10%

 

The Talk wk of 4/1/13                                     2.43m              1.0/06              0.6/04

The Talk wk of 4/2/12                                     2.04m              0.9/06              0.6/04

+19%               +11%                 n.c.

 

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The network’s daytime lineup includes television’s #1 daytime program and longest-running game show, THE PRICE IS RIGHT; the #1 daytime drama, THE YOUNG AND The Restless; network television's fastest-growing daytime talk show, THE TALK; as well as The Bold AND THE BEAUTIFUL and LET’S MAKE A DEAL.

 

 
  • tj

    I don’t watch any but glad the soaps are surviving and gaining. I use to watch Y&R starting a little before David Kimble, then Sheila, and lastly Michael. That in my opinion is when the show knew how to write a bad guy and the action was good.

  • PatF

    Those are VERY impressive gains for all the shows, but especially the soaps. CBS really has a strong lineup of shows, and a lot of diversity to pick from.

  • Derrick

    Wow. Keep it going CBS!!

  • Mike

    Good job CBS. So proud for you.

  • moshane58

    Great to hear all soaps up this time.Keep backing soaps.

  • Watch TNA Tonight on SPIKE @ 8/7c

    WOW! Y&R and B&B still growing I expected a decline this week. Very good news for both shows and the lineup as a whole. CBS has it down right now.

  • Jack Bauer

    TPIR is still having a lackluster season because of those idiotic contestants. Drew Carey better stop wasting his time with everybody including the ones watching at home. Price is Right is at its worst, so sick and twisted and everybody better learn their lesson or two. Wish I’m going to sue the entire show including Drew, the models and producer Mike Richards. :-( :-(

  • Warren

    Isn’t that Lauren Fenmore in the picture from B&B. She is on Y&R now?

  • robert

    Way to go CBS. Congrats to Y&R for being up big from last year.

  • Jon

    Not surprising considering this is much less competition for soaps anymore. Isn’t there only like 3 or 4 left?

  • Jeff

    Good job CBS, ABC, and NBC. All the soaps are up over last year in viewers and most of the demos. Could be better– of course. Could be worse– absolutely.

  • John

    Excellent for TPIR. I was worried about adding male models, but Rob has been excellent.

  • Mike

    Warren,

    Lauren has been back on Y&R for years now. It is where she started out and is back home.

  • steveb

    I feel that LMAD has really improved. Wayne Brady is alot of fun and is a combination of excellent host and improv which makes the show alot of tn.

  • JayTN

    I doubt that we would ever see these numbers, but since CBS allows its affiliates to air “Let’s Make a Deal” at either 10:00 a.m. (before “The Price is Right”) or at 3:00 p.m. (after “The Talk”), I would like to know if “Deal” gets better ratings airing before “Price” or after “The Talk”. One would think that “Deal” and “Price” would be more compatible than “The Talk” and “Deal”.

  • Sascha

    Lots of PR hype here, but very little substance.

    Ratings are still much worse than they were before CBS destroyed our favorite soaps with bad producing and writing.

    “network television’s fastest-growing daytime talk show, THE TALK”

    is a joke, because the ratings are still much worse than the ones AS THE WORLD TURNS got shortly before it was cancelled by CBS.

    Another point: All those cheap shows have much worse ratings during the “summer break” (reruns), in contrast to soap opera ratings that tend to decrease much less during that period.

    Of course, they will say: Yeah, you’re right, the ratings of “The Talk” are worse than of ATWT, but it’s only about half the cost. Well, if that’s supposed to be a plan for “growing fast” or growing at all, I must have missed something.

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