‘CBS This Morning’ Posts Year-to-Year Gains in Adults 24-54

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via press release:

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN ADULTS 25-54 (+13%) THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS VIEWERS (+13%) AND HOUSEHOLDS (+11%) COMPARED TO LAST YEAR

 

“CBS THIS MORNING” ADDED +320,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

           CBS THIS MORNING posted double-digit percentage year-to-year gains among adults 25-54 (+13%), the demographic most important to those who advertise in News, as well as viewers (+13%) and households (+11%) compared to last year. CBS THIS MORNING added +320,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending April 5.

 

CBS THIS MORNING

Week Ending April 5, 2013                 Week Ending April 6, 2012                 % Change

Adults 25-54

0.9/6                                                       0.8/6                                                    +13%

 

Viewers

2.79m                                                     2.47m                                                   +13%

 

Households

2.1/8                                                       1.9/7                                                      +11%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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