For the First Time in Any First Quarter, Univision No. 4 Network in Primetime Among Adults 18-34 and No. 1 Network on Friday Night with Adults 18-49

Categories: Network TV Press Releases

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April 11th, 2013

Por-Ella-Soy-Eva

via press release:

For the First Time in Any First Quarter, Univision No. 4 Network in Primetime Among Adults 18-34 and No. 1 Network on Friday Night with Adults 18-49

 

Univision Continues Primetime Growth, Finishing First Quarter 2013 Up Among Total Viewers 2+ and Adults 18-49

 

Univision No. 1 Network on More Nights Among Key Adults 18-49 Versus First Quarter 2012


MIAMI – APRIL 10, 2013 – Univision Communications, Inc, the leading media company serving Hispanic America, recently concluded Q1 2013 with impressive audience growth across key demographics. For the first time ever in any first quarter, Univision finished as the No. 4 network in primetime, beating NBC, among Adults 18-34 (897,000). The network also maintained its No. 5 network position in primetime among Total Viewers 2+ (3.8 million) and Adults 18-49 (1.9 million) – showing audience increases year-over-year and for the second consecutive quarter across both demographics. In fact, among key Adult 18-49 viewers, Univision grew year-over-year by +4% in primetime while, on average, the English-language broadcast networks declined by -13%.

 

Univision finished the first quarter of 2013 with a primetime viewer that was, on average, 12 years younger (39 years old) and with a higher percentage of live viewership (92%) among Adults 18-49 than its English-language broadcast competition: ABC (63%), CBS (67%), NBC (68%) and FOX (65%). These viewers tuned into First Quarter 2013 programming that included premieres of “Lo Que Mas Quieres” (Your Biggest Dream) and “Nuestra Belleza Latina” (Our Latin Beauty), the 25th Annual “Premio Lo Nuestro” Latin Music Awards show, and the finale of the hit novela “Por Ella Soy Eva” (For Her, I’m Eva).

 

Additional First Quarter 2013 Highlights:  

 

·         Univision finished as the No. 1 network on Friday night for the first-time ever in any first quarter with 2.3 million Adults 18-49 and among Adults 18-34 for the third consecutive first quarter, averaging 1.1 million viewers, +31% ahead of its closest competitor ABC.

 

·         Univision ranked as the No. 1 broadcast network in primetime on more nights in Q1 2013 than Q1 2012 among Adults 18-49 (15 nights vs. 4 nights) and on 19 nights with Adults 18-34.

 

·         Univision out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on more nights in Q1 2013 compared to Q1 2012 among Adults 18-49 (75 nights vs. 67 nights). In fact, Univision beat ABC (38 nights vs. 28 nights), CBS (29 nights vs. 15 nights) and NBC (67 nights vs. 48 nights) on more nights in Q1 2013 than Q1 2012 among Adults 18-49.

 

·         During Q1 2013, Univision out-performed NBC on three out of every four nights, as well as for eight consecutive weeks in primetime among Adults 18-49.  Univision also set a milestone ranking as the No. 4 network in primetime among Adults 18-49, beating NBC, during the February 2013 sweep.

 

·         Univision’s primetime novelas, “Por Ella Soy Eva” (For Her I’m Eva), “Porque El Amor Manda” (Because Love Rules), “Amores Verdaderos” (True Love) and “Amor Bravio” (Fierce Love) delivered more Adult 18-34 viewers than many of the regularly-scheduled primetime programs on English-language television including ABC’s “Body Of Proof,” “Malibu Country” and “Red Widow;” CBS’ “Blue Bloods,” “CSI: NY” and “The Good Wife;” NBC’s “Fashion Star,” “Guys With Kids,” “Smash,” “The New Normal” and “Whitney;” and  FOX’s “Fringe” and “Touch. ”

 

·         Univision’s 9 p.m. novela, “Amores Verdaderos” also averaged more Adult 18-49 (2.6 million) viewers than first-run episodes of such English-language primetime programs as ABC’s “Body Of Proof,” “Last Man Standing,” “Malibu Country,” “The Neighbors” and “Red Widow;” CBS’ “Blue Bloods,” “CSI: NY” and “The Good Wife; ” NBC’s “Community,” “Deception,” “Fashion Star,” “Go On,” “Grimm,” “Guys With Kids,” “Smash,” “The New Normal” and “Whitney;” and FOX’s  “Fringe,” “Kitchen Nightmares” and “Touch.”

 

·         In addition to primetime, Univision ended Q1 2013 with strong audience growth among Adults 18-49 in key dayparts compared to the same time last year: up +29% in Early Morning, up +6% in Daytime, up +16% in Early Fringe and up +4% in Total Day.

 

Source: The Nielsen Company, NPM, NPM-H  First Quarter 2013 (12/31/2012-03/31/2013)  vs.  First Quarter 2012 (12/26/2011-03/25/2012) and Fourth Quarter 2012 (10/01/2012-12/30/2012).   Primetime defined as M-Sat 8pm-11pm, Sun 7pm-11pm. Daypart definitions (M-F Early Morning 7am-10am, M-F Daytime 10am-4pm, M-F Early Fringe 4pm-7pm and Total Day M-Su 7am-2am.   % Live Viewership excludes sports and specials.  Most Current data.   #1 Network Ranking based on broadcast networks only and based on Live+SD. English-language broadcast networks includes (ABC, CBS, NBC, FOX, CW).

 
  • Pavelsauce

    Anyone who says “no one watches TV live” should the live viewership percentages posted in the article
    Go Univision!

  • Joseph

    Until the recent dominance of cable shows on Sunday nights, Univision’s rise in key demos would have been the story of the 2012/20p13 prime-time season.

    Univision will likely win an entire season among broadcast nets in the 18-34 demo within the next three years; and in 18-49’s within the next ten years, maybe by the end of this decade.

  • Pavelsauce

    Posting that theory a dozen times won’t make it any more plausible. You can’t assume trends will go on forever. And no, I’m not a hater, I watch Univision all the time, and enjoy their programming.

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