‘How to Live with Your Parents’ Holds Strong & ‘Nashville’ Continues to Grow

Modern Family

via press release:

 Up Week to Week, “The Middle” Draws its Biggest Audience Since Mid-February


“Suburgatory” Retains More than 90% of its Week-Ago Time Period Premiere


Wednesday’s No. 1 TV Show in Adults 18-49 for the 2nd Week in a Row,

ABC’s “Modern Family” Tops Fox’s “Idol” in Head-to-Head Competition


ABC’s “How to Live With Your Parents” Holds Strong with its Week-Ago Debut Telecast and Continues to Deliver Improved Lead-in Retention in its Half-Hour


With its Best Numbers Since January, “Nashville” is Up for the 2nd Straight Week



Wednesday Night (8:00-11:00 p.m.)

Wednesday’s No. 1 TV show for the 2nd week in a row, ABC’s “Modern Family” outperformed Fox’s “American Idol” on the night by 19% in Adults 18-49 (3.8/10 vs. 3.2/9), now beating or tying “Idol” on each of its last 4 originals. Out of “Modern,” “How to Live with Your Parents (For the Rest of Your Life)” continued to deliver improved lead-in retention for ABC at 9:30 p.m. and held a promising 86% of its week-ago debut rating. 


“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” was up week to week in Total Viewers (+3% – 7.4 million vs. 7.2 million) and held 100% of its Adult 18-49 rating (2.0/6), drawing its biggest overall audience and matching its best young adult number since February 27, 2013.  “The Middle” was also up over its year-ago telecast by 4% in viewers.


“Suburgatory” (8:30-9:00 p.m.)

With solid retention of its lead-in at 8:30 p.m., ABC’s “Suburgatory” held nearly all of its week-ago time-period premiere with Total Viewers (97% – 5.6 million vs. 5.8 million) and Adults 18-49 (94% – 1.7/5 vs. 1.8/5).  “Suburgatory” took second in its slot with Women 18-34, beating the second half-hour of CBS’ “Survivor.”


“Modern Family” (9:00-9:30 p.m.)

Growing over its Adult 18-49 lead-in at 9:00 p.m. (+124%), ABC’s “Modern Family” (3.8/10) won its half-hour by 15% over “American Idol” (3.3/9) and defeated its nearest scripted competition in the slot by 31% (CBS’ “Criminal Minds” = 2.9/8).


“How to Live with Your Parents (For the Rest of Your Life)” (9:30 -10:00 p.m.)

With greatly improved lead-in retention over the Net’s season averages in the 9:30 p.m. half-hour (original to original) in viewers (72% vs. 58%) and young adults (66% vs. 53%), ABC’s “How to Live with Your Parents” held strong with its week-ago debut telecast in Total Viewers (87% – 7.3 million vs. 8.4 million), Adults 18-49 (86% – 2.5/7 vs. 2.9/8), Men 18-34 (93%) and Men 18-49 (95%). 


“Nashville” (10:00-11:00 p.m.)

Posting its 2nd straight telecast of growth during the 10 o’clock hour, ABC’s “Nashville” was up week to week in viewers (+9% – 6.0 million vs. 5.5 million) and young adults (+6% – 1.8/5 vs. 1.7/5), hitting its best numbers since January – since 1/16/13 and 1/23/13, respectively.   Delivering among the biggest increases in TV playback this season, “Nashville’s” Adult 18-49 rating for originals spikes 63% on average (going from a 1.9 in L+SD to a 3.1 rating in L+7), making it one of the Top 10 biggest gainers on broadcast television this season and tying “Revolution” as the top freshman gainer.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 04/10/13.


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