Late Night TV Ratings For April 1-5, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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April 11th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

‘THE Tonight Show,’ ‘LATE NIGHT’ DEFEAT ABC AND CBS TIME-PERIOD COMPETITION IN TOTAL VIEWERS, KEY DEMOS FOR WEEK OF APRIL 1-5
LENO HITS NINE-WEEK HIGH IN 18-49 AND TOTAL VIEWERS WHILE FALLON REACHES 13-WEEK BEST IN 18-49

UNIVERSAL CITY, Calif. — April 11, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” topped their ABC and CBS time-period competition for the week of April 1-5 in the 18-49 demo, total viewers and other key categories.

Leno had his best week in 18-49 viewers and total viewers in nine weeks while Fallon hit a 13-week high in 18-49 viewers.

For the week, Leno delivered bigger audiences than CBS’s “Late Show with David Letterman” in every key ratings category — adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Fallon was the winner in every key measure against ABC’s “Nightline” during their head-to-head half-hour and versus CBS’s encore “Late Late Show with Craig Ferguson.”

For the week, it was Leno’s biggest 18-49 audience (1.021 million) and biggest overall viewership (3.610 million) since the week of Jan. 28-Feb. 1. Fallon generated his biggest 18-49 audience (693,000) since New Year’s week (Dec. 31, 2012-Jan. 4, 2013) and biggest overall audience (1.797 million) since Jan. 28-Feb. 1.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 20 weeks in a row and topped “Kimmel” for 11 of their 13 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 24 weeks in a row and for all 13 weeks since Kimmel moved to 11:35 p.m.

Fallon has now generated bigger 18-49 audiences than “Late Late Show” for 25 of the last 26 weeks and prevailed in total viewers for 22 of the last 24 weeks. Versus ABC’s newsmagazine “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC series for 13 weeks in a row in viewers 18-49 and nine of the last 10 weeks in total viewers.

The week included Leno’s biggest Monday overall audience in 15 weeks and biggest Wednesday viewership in nine weeks. The Monday show averaged 3.8 million viewers overall (best since Dec. 17, 3.9 million) while Wednesday’s episode averaged 3.8 million, his best since Jan. 30 (3.9 million).

With 1.8 million viewers overall, Fallon delivered his biggest Monday overall audience in nine weeks (Jan. 28, 1.9 million). With 2.0 million viewers tuning in Wednesday, it was his biggest for that night of the week since Sept. 5, 2012 (2.1 million viewers).

Leno and Fallon performed a duet at the start of the Monday “Late Night” and Wednesday’s “Tonight” and “Late Night” telecasts followed NBC’s announcement that Fallon would succeed Leno as host of “Tonight” in the spring of 2014.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 1-5. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 2.9 million viewers

ABC “Kimmel,” 2.5 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.3 million viewers*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

* “Late Late Show” was in encores for the week. “Kimmel” was an encore on Friday.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 1-5

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

TBS, 11 p.m.-midnight, “Conan,” 1.0 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim 12:30-1:30 a.m. ET 1.5 million

 

 

 

 

 
  • Nick

    Lol. That’s all I have to say.

  • GARebelman

    NBC is doing so bad, time to fix NBC’s late night problem while prime time is doing so well, says nobody ever :)

  • Gary Middleton

    Jay a solid 0.8, Kimmel up to 0.72, Dave struggling at .65. Not much mystery, imo: lead-ins move these margins around.

    Dave was hit by an H5-0 rerun. And thanks to Revolution and Hannibal, NBC 10 pm hit 1.4 for the week, which is way off its lows below 1.0. ABC 10 pm crushed everyone last week, allowing Kimmel to hit a multimonth high.

    Will be interesting to see what kind of business Kimmel does when Scandal and Castle end their seasons next month.

  • Nick

    And a multi-month high is 0.72, second place, with great 10pm lead-ins. It’s sad that this is what made NBC panic.

  • GARebelman

    Kimmel is vastly overrated. I don’t get the “panic”. People have known about Kimmel’s existence in late night for 10 years I don’t see how that is going to “shore up” the Demo like everybody keeps preaching. If anything, it has hurt Dave more than anything yet CBS isn’t panicking at all.

  • Gary Middleton

    Not so sure they panicked. I thought Leno was gone in 2014 long before I had any idea Kimmel was moving to 11:30.

    I believe changing economics made the viability of a Fallon-scale show at 12:30 increasingly questionable. So they had a decision on whether to commit to an aging Leno, or an up-and-coming Fallon. The possibility of demo growth at 11:30, something Leno and Letterman will never see again, made a change a fairly easy call. NBC management is obviously very partial to 30 Rock culture- Jay Leno is not their kind of guy- so I’ll bet they were looking for an excuse to dump Leno anyway.

  • Gary Middleton

    btw, for everyone who debated where the Leno/Fallon leaks came from, we can add a possible source: people in NY government. Obviously they had to be somewhat in on things to tailor a tax credit for the situation.

  • Douglas in TN

    From the new Variety:
    _____________

    But NBC brass had already determined that the two-year pact Leno reached with the network in 2012 would be his last on the show. The goal was to finesse the installation of Fallon while “Tonight” was still on top.

    ______________________
    Many of us here had that feeling that Leno’s contract extension would be his last.

  • Nick

    Labeling Fallon “up-and-coming” is a bit of a stretch. I like him and I like his show, but there’s no knowing whether or not he’ll be able to do any better than Leno is doing at 11:30.

  • Ann

    @Nick

    I agree. There was no rush to move up Fallon. He wasn’t going anywhere, and he could have stood a couple more years under his belt. NBC is also risking alienating the 18-49 demo that does watch Jay. Last time around there was the buffer of knowing they could still watch him at 10. Now that buffer isn’t there and Jimmy might see a backlash to a certain degree, and these days it doesn’t take much to tip the scales.

  • Nick

    I do think Leno’s effect is that a lot of his viewers watch only him. Once we goes away, they’ll go away. Or if he moves to another network, they’ll move to another network. It’s odd, but Leno does have, in this sense, a hardcore following. The Tonight Show is a lot less of a shower than it is an ownership, and Leno owns it. If Fallon can make it into his own, then kudos to him, but if NBC thinks a built in 5 million viewers and 1.5 demo is just going to automatically appear . . . well, that wouldn’t be surprise me if they thought that, but it’s very, very foolish.

  • GARebelman

    People are creatures of habit. You break a habit and it is very hard to bring people back. I have no idea where Jimmy is going to start but if you look at NBC’s prime time, he certainly doesn’t have anything to work with.

  • Jim Laforte

    You got it all wrong GARebelman. Lorne Michaels will be executive producing every show in every hour on NBC.

  • Jim Laforte

    Lorne Michaels will be seventy years old, nearly twenty years older than the demo that these programs are supposedly aimed at. I really dig his style of producing. And with the changing times a familiar brand behind these shows may carry some interest with viewers. With that said, will all of the late night shows on NBC become cookie cutter versions of each other?

  • Jim Laforte

    Also, has Bill Carter become an NBC spokesperson? How come Bill Carter is always the first person to break any news coming from the “Hallowed Halls of NBC?”

  • Jim Laforte

    CBS is in a good spot if they stay with Dave for another year or so allowing him to have a 35 year run on Broadcast television. Is Furgusen going to get the job?

  • Gary Middleton

    “Also, has Bill Carter become an NBC spokesperson? How come Bill Carter is always the first person to break any news coming from the “Hallowed Halls of NBC?””

    Something like that, Jim. There is clearly an arrangement. But what was different this time is Bill did not break the story. Hollywood Reporter was weeks ahead, and the NY Daily News first had a version of the story in December of last year.

  • Nick

    Leno got a 0.9 two nights in a row with 1.0 and 1.6 lead-ins. I bow down to the king.

  • Gary Middleton

    Colbert beat Daily Show in the demo again last night. Is there a hint of a changing of the guard going on, like when Laverne and Shirley overtook Happy Days?

  • Douglas in TN

    “I bow down to the king.”

    The king has been beheaded.

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