‘Hannibal’ Matches NBC’s Best 18-49 Slot Rating With Entertainment Programming in More than a Year

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via press release:

  • At 10:01 p.m. ET, “Hannibal” (1.6/5 in 18-49, 4.3 million viewers overall) matched last week’s premiere rating in 18-49 and equaled NBC’s top rating in the time period with entertainment programming in more than a year, since March 15, 2012 (excludes live news and sports).  “Hannibal” is just the second new drama on ABC, CBS, NBC or Fox this season to match or improve on its debut rating in week two (along with Fox’s “The Following”) and while it’s currently down slightly in total viewers versus last week’s official nationals, if it moves ahead of last week in this afternoon’s official nationals, it will be the first new drama on the Big 4 nets this season to improve from week one to week two in total viewers.  “Hannibal” built on last night’s lead-in by 45 percent in 18-49 rating and 63 percent in total viewers.  Versus NBC’s time-period average prior to “Hannibal,” this week’s telecast is by 60 percent in adults 18-49 (1.6 vs. 1.0, L+SD, excludes live news and sports) and by 19 percent in total viewers (4.340 million vs. 3.662 million).
  • “Hannibal” grew from its first half-hour to its second by 6 percent in 18-49 rating (to a 1.7 from a 1.6).
  • Versus encore drama competition on ABC and CBS, “Hannibal” is #1 for the hour on ABC, CBS and NBC in adults 18-49 and other key demos.
  • At 8 p.m. ET, “Community” (1.2/4 in 18-49, 3.0 million viewers overall) jumped week to week by 20 percent in 18-49 rating (to a 1.2 from a 1.0) and 28 percent in total viewers (2.963 million vs. 2.315 million).
  • This is the top-scoring “Community” in 18-49 and total viewers in five weeks (since March 7).
  • From 8:30-9 p.m. ET, “Parks and Recreation” (1.5/5 in 18-49, 3.1 million viewers overall) built on its lead-in by 25 percent in 18-49 rating to match last week’s result in the demo.  In total viewers, “Parks” is up week to week by 6 percent (to 3.107 million from 2.928 million), making this the top “Parks” in total viewers since February 14.  In the time period, “Parks” ranks #2 among ABC, CBS, NBC and Fox in adults 18-34 with a 1.6 rating.
  • From 9-9:31 p.m. ET, “The Office” (1.9/5 in 18-49, 3.8 million viewers overall) is up 6 percent versus last week’s 1.8 in official nationals and up 12 percent versus last week’s 1.7 in these prelim fast-affil ratings.  In total viewers, “The Office” is up week to week by 10 percent (3.772 million vs. 3.436 million), making this the top “Office” in total viewers since February 14.  In the time period, “The Office” is #1 among ABC, CBS, NBC and Fox in men 18-34 and men 18-49 and is #2 in adults 18-49.  Note that “The Office” is a highly time-shifted series. Last week’s telecast grew by 51 percent going from these next-day “live plus same day” ratings (1.76) to Nielsen’s “live plus three day” results (2.65).
  • From 9:31-10:01 p.m. ET, “Go On” (1.1/3 in 18-49, 2.7 million viewers overall) matched NBC’s top 18-49 and total-viewer results in the slot since February 14, the night an hour-long “Office” ran in this time period.  Week to week, “Go On” is even in 18-49 rating and up 9 percent in total viewers (2.663 million vs. 2.448 million)


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