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Thursday Final Ratings: 'Hannibal' & 'American Idol' Adjusted Up

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April 12th, 2013

American Idol April 11American Idol and Hannibal were each adjusted up one tenth among adults 18-49 versus the preliminary Thursday broadcast ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for Thursday:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol 3.2 10 13.19
CBS The Big Bang Theory -R 3.0 10 11.44
ABC Wife Swap 1.4 5 4.54
NBC Community 1.2 4 2.84
CW The Vampire Diaries -R 0.3 1 0.85
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 2.0 6 8.29
NBC Parks and Recreation 1.5 5 3.15
tvbythenumbers.com
9:00PM FOX Glee 2.4 6 6.67
NBC The Office 1.9 5 3.83
CBS Person Of Interest -R 1.8 5 10.11
ABC Grey's Anatomy -R 1.3 3 4.51
CW Beauty And The Beast -R 0.3 1 0.88
tvbythenumbers.com
9:30 PM NBC Go On 1.1 3 2.67
10:00 PM NBC Hannibal 1.7 5 4.38
CBS Elementary -R 1.4 4 7.32
ABC Scandal -R 0.9 3 3.530

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 
  • JackMcRue

    You do realize that Bates Motel just started with the best ratings A&E ever had? Better ratings than most funny, happy Cable-Crime-Procedurals ever had.
    And that’s just a cable channel.
    NBC has a far bigger reach, so it can attract even more viewers.
    And that’s a dark, depressing thriller, too.

  • The End

    @Alex
    @The point that you put across was that Hannibal is a show that can’t ever hope to be more than a niche show

    Nowhere did I say this.

    @You also claimed the themes it tackles run counter to attracting a big audience

    Which of course is entirely true, and the ratings reflect that. The show has been described by most critics as being a very dark and depressing show that gets more dark and depressing as it goes along, and anyone who has seen the first two episodes for example will know this show is darker than anything on TV.

    @Equally I pointed out that a dark and rather gory show has managed to achieve massive audience levels on a little watched cable network so clearly audiences don’t have too much problem with gory and dark content.

    The Walking Dead is nothing like Hannibal though. Which was mostly my point before you started making awkward and bizarre snarky remarks at me that were verging on ridiculous. People like The Walking Dead for different reasons, this show never should of came up to be honest.

    When equally most Walking Dead episodes consist almost entirely of drama, talking, long drawn out expositions. More often the Zombies are just things in the background until the story dictates they become relevant.

    @that illustrate that audiences will embrace dark drama

    Hannibal isn’t a ‘dark drama’ it’s a psychological thriller, mostly my point.

    @You however attempted to downplay the success of the Hannibal Lecter character in the US market

    What part of that statement didn’t you understand? I couldn’t of been more clear when I said the books were successful not just in the United States, but worldwide too.

    @nd argue that we had no way of knowing how many Nielsen homes are into a “dark, depressing kind of show.

    Which is a valid point. When you eventually watch to the end of Season 1, you’ notice the show as described by critics becomes increasingly more dark and depressing.

    @The second statement is patently untrue given that there are (as you would go onto admit) a lot of shows that can be classed as dark and depressing

    Different degrees or dark and depressing.

    @With faced with the fact that The Walking Dead has achieved massive success despite being rather dark, gory and at times depressing.

    I never denied this. But pointed out that this show is a character driven drama show, with emphasis on the drama. And the show is not as dark as Hannibal which is true. The success of this show also was attributed to the comic books which arguably have seen more success in recent years than the Hannibal source material.

    @regarding Hannibal which had much more successful and well known source material

    Forgetting that said source material is older than The Walking Deads, and more people will be inclined to check out the Walking Dead comic books over Hannibals.

    @And people watch the show because of the characters and the stories essentially the drama.

    Which is also true.

    @you’d seemingly previously implied that these things were of high quality within Hannibal

    Where? I never said this, I said drama wasn’t the underlying theme of Hannibal which is true, it has never been a drama series.

    @Forget the quality of the drama its the themes.

    This is a thriller show by essence.

    @I used snark (and a lot of it) because the points you were making really aren’t worthy of much more than that especially after you began contradicting them.

    Huh what? I was responding to your snark with a bit of sarcasm too. Because when you’re aiming walls of snark at me, it seemed appropriate.

    @but take a minute to follow your own advice and actually re-read your own posts

    I have, considering your first few posts were literally walls of snark, by the time you actually started talking like someone with intelligence, I simply started to lose interest.

    @Instead they put forward a series of contradictory points that were desperately trying to advance the notion that Hannibal is simply too dark to be a success

    Not at all. And the poor quality snark, equally received a few poor quality responses, I admit. I think we can just admit we both aimed equally poor remarks during your snarky phase, because the quality was just plain awful that no reasonable discussion could be had.

  • The End

    @JackMcRue
    @You do realize that Bates Motel just started with the best ratings A&E ever had?

    You do realise that isn’t true at all right? There’s only a few dozen shows on the A&E network that have rated higher. Longmire for example. Go look up that show and get back to me.

  • theCroup

    Something can be both niche and also quite popular. I don’t see what the point is in arguing about that?

    Hannibal is dark, very very dark. I consider it darker than The Walking Dead (which I don’t find very dark despite its genre). I still think it could be a success and it’s just about the best acted thing that NBC has produced in a long long while. But it really isn’t everyone’s cup of tea (in TV terms, the only things that are involve sports) and guessing at how many people would enjoy it is just that–guessing.

  • JackMcRue

    Nobody cares about overall viewers!
    Target group Rating ia all that counts and you know that,
    otherwise you wouldn’t be here on this site.

    But I’m not gonna waste my time with you anymore,
    because I’m beginning to suspect you’re simply trolling.

  • The End

    @theCroup

    I was mostly just saying that the content of the show reflects the ratings the show has been receiving. Before the comparisons between Hannibal and The Walking Dead came up.

    We all know that you can be ‘Dark’ without just the gallons of blood and gore. There are many different ways you can go down the really really dark route, which is evident in the Hannibal franchise, it doesn’t need blood splattering everywhere and faces being caved in to be darker than The Walking Dead.

    Which was mostly my point. It’s a psychological thriller horror. Where as The Walking Dead is a drama horror, people can tolerate different degrees of dark.

  • The End

    @JackMcRue
    @Nobody cares about overall viewers!

    Depends on the network.

    @Target group Rating ia all that counts and you know that,

    You do realize there are more demographic groups right?

    @But I’m not gonna waste my time with you anymore,

    You do realize it was you that aimed a comment at me first right? Insulting me no less?

    @because I’m beginning to suspect you’re simply trolling.

    Someone you don’t agree with isn’t a troll. There are dozens of shows on the A&E network that have rated highly, your Bates motel comment needs some factual proof behind it to be relevant.

  • JackMcRue

    Read the press release A&E released regarding their renewal of Bates Motel.
    Everything you need to know you can find there.

    Now go watch Elementary or Waltons.

  • The End

    @JackMcRue
    @Read the press release A&E released regarding their renewal of Bates Motel.

    You do realize that PR releases by their very nature have to hype up their show? Even failing shows can get Press releases saying they’re doing fine, etc and end up being canceled weeks later. Not saying Bates Motel is doing badly, it’s doing great, just you can’t compare the first episode of Bates Motel to other shows and proclaim it to be a bigger hit than anything prior because it simply isn’t true.

    Plenty of shows on the A&E network have been hugely successful and have maintained equally high numbers throughout their run. Longmire for example.

    Breakout Kings premiered to 2.80 million, 1.2 18-49. Another example.

  • Alex

    @The End
    Nowhere did I say this.

    Except when you said – By it’s very nature Hannibal would never be a 10 million rated show, not even a 6-7, but it’l certainly be a show that can survive on the numbers it’s recieving at the moment.

    See what I mean about you contradicting yourself?

    Which of course is entirely true, and the ratings reflect that.

    Worth pointing out that Hannibal is actually pulling rather impressive numbers for the network it airs on. It’ll probably be their second biggest drama of the week, their third best scripted performer of the week and their fourth best performer of the week period. In its debut it equalled the ratings achieved by both Chicago Fire and Law & Order: SVU in the same week. Its also produced NBC’s best timeslot performance in more than a year. The ratings actually seem to reflect that its perfectly cable of pulling an audience. Whether it would be capable of pulling a comparatively strong audience on a network in a stronger position is certainly open for debate though.

    anyone who has seen the first two episodes for example will know this show is darker than anything on TV

    Only if they’ve watched very little ‘dark’ television. In truth the first two episodes actually aren’t really any darker or gorier than anything The Following has done to date. The show certainly gets much darker (and gorier) than The Following in the weeks to come though.

    People like The Walking Dead for different reasons… When equally most Walking Dead episodes consist almost entirely of drama, talking, long drawn out expositions. More often the Zombies are just things in the background until the story dictates they become relevant.

    Still missing the point of The Walking Dead comparison I see. You don’t get to make the ‘people like Walking Dead for the drama’ argument if you aren’t also prepared to entertain the idea that people might also like Hannibal for the exact same reason. The Walking Dead is on the face of it an incredibly dark, gory and depressing show yet audiences watch it in huge numbers because they believe it to be good drama. There’s absolutely no reason why the same can’t be true of Hannibal. I also have to ask if you’ve actually watched an episode of Hannibal yet or if you’re just going on the reviews? You seem to be labouring under some insane impression that the show is nothing but unrelenting darkness, gore and depression. It isn’t. Just as with The Walking Dead the blood and the dark elements are used as devices. They aren’t the core element of the show.

    What part of that statement didn’t you understand? I couldn’t of been more clear when I said the books were successful not just in the United States, but worldwide too.

    Or what you actually said (in response to me bringing up the success of the Lecter series of books as an indicator that audiences quite like the character) – Perhaps he didn’t ignore the fact they were multi million selling books worldwide, and not just in the United States.

    Which is in fact a very clear attempt to try and play down the success of the Lecter books within the US.

    Which is a valid point. When you eventually watch to the end of Season 1, you’ notice the show as described by critics becomes increasingly more dark and depressing.

    I’ve already watched the first 6 I’m perfectly aware of how the series progresses. Again I wonder if you’ve watched either of the first two episodes or if you’re purely going on what the reviews have said.

    But pointed out that this show is a character driven drama show…

    Again have you watched an episode of Hannibal yet? Its a character driven drama.

    Forgetting that said source material is older than The Walking Deads, and more people will be inclined to check out the Walking Dead comic books over Hannibals.

    Comic books, particularly from independent/small publishers such as The Walking Dead, are an incredibly niche product that people aren’t particularly inclined to check out. Marvel and DC have enough trouble getting large numbers of people to buy their books and they get infinitely more exposure than the likes of The Walking Dead. But again I want to use the word niche. The Walking Dead had niche written all over it before it debuted. It was a zombie series based on a little known comic book from a small publisher that had no star names attached and was on a little watched cable network. It however proved not to be niche. And that certainly wasn’t and isn’t because it attracts the comic book audience. The wider point here is that labelling any show as ‘niche’ is a fools game. Audiences like what they like and they like or indeed don’t like it for any number of reasons. To say a show is too dark and so it’ll never attract big audiences simply isn’t a credible statement.

    Where?

    When you said – I think you’d agree that it’s nothing to do with the quality of the show, but more the themes.

    Which would suggest that you believe the quality of the show is high. Its hard to believe that you think a show is of high quality if you don’t think the core ingredients of drama within the show are good. But I hedged my bets with seemingly implied.

    This is a thriller show by essence

    Its a procedural in a very similar mould to Criminal Minds. Better than Criminal Minds but they share a lot of the same DNA.

    Huh what? I was responding to your snark with a bit of sarcasm too.

    You’re now attempting to argue that you contradictions were in fact sarcasm? Good luck with that.

  • theCroup

    @The End

    I understand what you’re saying and I largely agree. I just don’t see why there is a debate raging about whether Hannibal’s audience will be necessarily small because it is so very dark. I think everyone agrees that dark shows can have mass appeal, and really the only question is whether *this* show can have mass appeal. Well, we’ll get more ratings and then we’ll see where the audience level is.

    I for one think this show is niche but could do pretty well with proper advertising. I don’t think its viewership is as badly limited by its darkness and relative intelligence as much as by the fact that it is on NBC, so these long argument posts seem moot.

    As a side note, I absolutely agree Hannibal isn’t really in the same genre as The Walking Dead. And I wouldn’t say it’s because one is a horror and the other a thriller. (I don’t see TWD as a horror at all, more apocalyptic future fantasy on par with Mad Max and about as scary. I consider its closest network TV cousin to be something like Lost whereas Hannibal’s is something like The Following.)

  • The End

    @Alex
    @You’re now attempting to argue that you contradictions were in fact sarcasm? Good luck with that.

    Answering snark with sarcasm? Who would of thought.

    Anyway thanks for the discussion, we clearly have differing points of view and debating this in such a long winded fashion is too time consuming.

    @JackMcRue
    @You do realize that Bates Motel just started with the best ratings A&E ever had?

    I originally was going to post this when you first aimed that comment at me, but I found you amusing lol

    Here you go

    Duck Dynasty 7.82 million viewers, 3.2 18-49. Network: A&E

    Highest ratings A&E has ever had? You’re trolling me Jack.

  • Nick

    Wow, impressive for Idol. Don’t remember the last time a Thursday episode tied the Wednesday episode.

  • Alex

    @The End
    You do realise that isn’t true at all right? There’s only a few dozen shows on the A&E network that have rated higher. Longmire for example. Go look up that show and get back to me.

    Its a tricky business this because a lot of spin does go into the press releases. However, I have no reason to believe that A&E are lying when they say that Bates Motel was their best drama debut in the 18-49 and 25-54 demo although I don’t off hand remember if they got to that using combined airings from the first night or not. And of course its helped by the fact that its a drama launching on a network that’s stronger than when it launched Breakout Kings or Longmire (in part because of those shows).

    Depends on the network.

    It really doesn’t.

    None of the networks care about total viewers. They don’t all care about the same demographic groups but none of them care about the raw total audience figure because its meaningless beyond looking impressive in press releases. No one buys time based on total viewers. They buy it based on viewers within specific demographics. So its fair to say not all networks care about 18-49 but its not fair to say that some networks care about total viewers.

    Breakout Kings premiered to 2.80 million, 1.2 18-49. Another example.

    A bad example because that’s lower than Bates Motel debuted. It had a 1.3 in the demo and just over 3 million viewers.

  • Richard Steven Hack

    Dave S.: “You have to ask yourself why anyone would listen to someone with these kind of communication skills.”

    Because he’s usually right? :-)

    Death to BATB!

    And yes, I will be around when it’s renewed – IF it’s renewed. And I will bitch about the show every single week it’s on the air until it’s taken off the air.

    And not one of you beasties will be around if it’s canceled, that much I know for sure. Except maybe to whine and moan worse than the TSC and Ringer fans and claim the CW was stupid not to renew it because it was oh so much better and had better ratings than CULT, for God’s sake. :-) Not to mention moaning about how Nikita got renewed with a .36 season rating while BATB had a .5 or so.

  • Billy

    If Hannibal can keep these numbers with increased competition it will be a hit by NBC standards.

  • networkman

    With Lazaro eliminated from American Idol, I expect to see the ratings climb. The final five girls are strong. It is going to be really exciting to see them battle it out. Glee had a really strong episode so I’m happy to see it rise. I can definately see two more years of Glee. 6 seasons should be enough to tell all the stories needed and to see the new crop graduate.

    Hannibal should be moved to Friday after Grimm, it would probably maintain its numbers. Go On did poorly after The Office and should be canceled

  • Richard Steven Hack

    theCroup: “I don’t see TWD as a horror at all, more apocalyptic future fantasy on par with Mad Max and about as scary.”

    It’s both. If the zombie apocalypse in TWD was just starting, it would be straight horror. Since we come in AFTER it’s taken place, it’s more dystopian fantasy. But it still has a horror element that exceeds Mad Max. I don’t know that I would compare it to Lost – I never watched that but I’m unaware of any points of comparison.

    I agree Hannibal is not the same sub-genre as The Walking Dead. Serial killer stuff is a sub-genre of crime fiction, not horror fiction – unless it entails a considerable amount of “gratuitous gore,” then it can shade over. So far Hannibal is scoring pretty high on the gore meter for a broadcast show, though. But it’s still more a psychological study than straight gore. It’ll never approach TWD’s level of gore.

    The problem with comparing TWD with Hannibal is that one is on cable and one is on broadcast. Cable can get away with all sorts of gore since it’s self-selecting. Broadcast has to appeal to a more prurient audience and that’s proven by the “viewer discretion advised” warnings you see on Hannibal.

    The likelihood of Hannibal ever approaching TWD’s numbers is so remote as to be irrelevant. But there’s nothing saying it can’t hold its existing numbers if the audience finds it compelling enough. It’s not THAT much of a “niche” show.

    IMO. if Hannibal has any problem with its audience, it’s more likely to be because of the intensity, sophistication and arty aspects of the show than the gore.

  • chris

    @roco if hannibal were on another network i truly believe it would have better ratings and still be renewed because it is a great show

  • Mickey 1.0

    Ha! That’s great for Hannibal! That’s what happens when I show is that good, not only do all the premiere viewers stick around, but they bring their friends too.

    @Roco

    NBC use to be the number 1 network, and Hannibal ratings are horrible, that show would not survive in CBS, ABC or FOX

    If Hannibal were on a network with more viewers, it would have higher ratings. And thus would survive.

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