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TV Ratings Saturday: 'Smash' Sinks Even Lower & 'Bet on Your Baby' Premieres Weak

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April 14th, 2013

Bet on Your Baby

Scoreboard FOX CBS NBC ABC
Adults 18-49: Rating/Share 1.4/5 0.9/3 0.6/2 0.5/2
Total Viewers (million) 5.775 5.389 2.329 2.387

 

FOX was number one with adults 18-49 and with total viewers.

On CBS, the 48 Hours earned a  1.2 at 10PM, up from its last original's 0.9 adults 18-49 rating.

On FOX, NASCAR racing earned a 1.4 from 8-10PM and was the highest rated program of the night.

On ABC, the premiere of  Bet on Your Baby earned a 0.6  at both 8PM and at 9PM

On NBC,  Smash scored a 0.4, down a single tenth from last week's series low 0.5 adults 18-49 rating.

Broadcast primetime ratings for Saturday, April 6, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NASCAR Racing (8-10PM) 1.4 5 5.78
CBS NCIS -R 0.7 3 4.86
ABC Bet on Your Baby 0.6 2 2.36
NBC Smash 0.4 1 1.80
tvbythenumbers.com
9:00PM CBS 48 Hours -R 0.8 3 4.98
ABC Bet on Your Baby 0.6 2 2.27
NBC The Voice -R 0.6 2 2.26
tvbythenumbers.com
10:00 PM CBS 48 Hours 1.2 4 6.33
NBC Saturday Night Live -R 1.0 3 2.93
ABC Body Of Proof -R 0.4 1 2.53

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Melissa

    Half-hours per Marc Berman

    Bet on Your Baby – 0.5/0.6/0.6/0.5
    NCIS (R) – 0.7/0.8
    Smash – 0.4/0.4
    NASCAR – 1.5/1.4/1.5/1.4

    48 Hours (R) – 0.7/0.8
    The Voice (R) – 0.5/0.7

    Body of Proof (R) – 0.4/0.5
    48 Hours – 1.1/1.3
    Saturday Night Live (R) – 0.9/1.0

  • Marc

    I wonder why ABC aired Bet on Your Baby last night. Seems like they could have used it as filler on another night. Heck, HappY Endingd dipped to a .6 on Friday Night, maybe they should have dropped it there before Shark Tank?

  • Nick

    Ouch @ Smash

  • John A

    Decent for 48 Hours.

  • Theoacme

    @Marc: Given the ratings it got, Bet on Your Baby would not have fared well on any other night…especially with all of the incredible promotion that they gave to it (total viewers are ample proof of this fact, if nothing else).

    And people think Body of Proof did badly – but at least it did not get Smashed (and I feel sorry for the fans of Smash, one of whom is a close friend, and personally knows some of the cast, because quality does not necessarily conform to the demos, as we all know).

    Even NASCAR sucked in the ratings – and had to be more expensive than an SNL repeat and 48 Hours…so few watched broadcast last night, a naked woman would not have drawn one FCC complaint :p

  • Kevin

    That’s not a horrible week-to-week drop for Smash considering how NBC shifted it up an hour randomly earlier this week. It’s like they want to confuse its remaining viewers even more…

  • Danak

    That’s not actually too bad for Smash (for a Saturday burn off that is) given NBC changed the time mid-week and didn’t really promote it except online, and I’m hearing at least some DVRs (including mine) didn’t pick up the time change. I had to set a manual recording on my DVR in order to record it.

  • battye

    The low shares show that if there was something decent, anything decent, on broadcast it would probably do decent numbers.

    Maybe it’s time to try cheap made-for-TV movies on Saturday. A 1.5 wouldn’t be too bad…

  • Liam

    Smash, I dont even know what to say. Body of Proof did well. Grew in total viewers out of Bet on your Baby, and grew from a 0.4 to a 0.5 in the half hours, which is really good for Sat @10.

  • Christian

    @battye

    Fox and NBC aired those TV movies produced by… was it Wal-Mart or P&G? Either way, they didn’t fare any better than the regular line-up.

  • Tommy

    Bill Gorman or Robert You should do an article on the “Save Body of Proof” facebook page. The page has over 12,000 likes. :D :D :D

  • Brandy

    My poor Smash! Oh well, given its on Sat, the move to earlier last minute(luckily my dvr caught it)& the fact its cancelled so some people mightve given up just cause its cancelled.

  • Neil

    Bet on Your Baby is weak as a day old Babies grip!

  • http://tvbythenumbers.com Amanda Kondolojy

    @Neil:
    Actually, newborn babies are born with something called the Palmar Grasp Reflex…which is quite strong and often can support most or all the child’s weight. So that’s not really all that weak. ;-)

  • Brian

    It is a rotten shame about Smash..it has had some very good shows and performances, but i put all the blame on NBC !
    That network has a bunch of drones running it and they have no clue what the hell they are doing… NBC you SUCK!

  • The End

    @Amanda Kondolojy

    It’s also surprising how strong a babies grip can be, when they grab on your hand/finger. When they’re a few months old, or older lol

  • Michael

    Why not just cancel Smash already? These numbers are embarrassing! Put it out of its misery already. How many unaired episodes left?

  • The End

    @Tommy

    Why would he want too? Facebook is international, anyone can like a page, even people outside of America, although 12,000 likes is VERY low, what’s to say most of those are American?

    The only Save campaign article I’ve seen here, at least from my point of view was when Robert or was it Bill, did one about Stargate Universe, and that was only because Craig Engler from Syfy went through the effort of explaining the networks rating system/requirements, with graphs, with SGUs performance, what the network wanted from it and pretty much answering every question the small but vocal fanbase had.

  • EatMorePez

    @Tommy

    I really hope you’re being sarcastic.

  • a p garcia

    I guess these numbers are normal considering that there was a sporting event last night. On that note Fox hardly mentioned that the name of the race was the NRA 500!

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