TV Ratings Saturday: 'Smash' Sinks Even Lower & 'Bet on Your Baby' Premieres Weak

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April 14th, 2013

Bet on Your Baby

Scoreboard FOX CBS NBC ABC
Adults 18-49: Rating/Share 1.4/5 0.9/3 0.6/2 0.5/2
Total Viewers (million) 5.775 5.389 2.329 2.387


FOX was number one with adults 18-49 and with total viewers.

On CBS, the 48 Hours earned a  1.2 at 10PM, up from its last original's 0.9 adults 18-49 rating.

On FOX, NASCAR racing earned a 1.4 from 8-10PM and was the highest rated program of the night.

On ABC, the premiere of  Bet on Your Baby earned a 0.6  at both 8PM and at 9PM

On NBC,  Smash scored a 0.4, down a single tenth from last week's series low 0.5 adults 18-49 rating.

Broadcast primetime ratings for Saturday, April 6, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NASCAR Racing (8-10PM) 1.4 5 5.78
CBS NCIS -R 0.7 3 4.86
ABC Bet on Your Baby 0.6 2 2.36
NBC Smash 0.4 1 1.80
9:00PM CBS 48 Hours -R 0.8 3 4.98
ABC Bet on Your Baby 0.6 2 2.27
NBC The Voice -R 0.6 2 2.26
10:00 PM CBS 48 Hours 1.2 4 6.33
NBC Saturday Night Live -R 1.0 3 2.93
ABC Body of Proof -R 0.4 1 2.53

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Jon

    I still contend if you put something worth watching on Saturday night, people will watch it. The networks don’t even try anymore, and the average tv watcher knows this, so they stay away from the tv altogether.

  • Ram510

    Bet on Your Baby was actually a decent family show, way better than I thought it was going to be. I hope the ratings go up so it can stick around and hopefully start to get more original programming on Saturdays even if its just fun family show like this.

  • rgxx

    For crying out loud – it this all NBC is going to air evey other nite: The Voice?

  • Phil

    I watched the race!

  • Cj morton

    Why does smash do so bad?I mean, I don’t watch it but, it doesn’t seem like that bad of a show…

  • Gabe

    Poor Smash. Yet another great episode and no one bothered to watch it. Hope they at least air the remaining episodes.

  • lll

    The Voice is going the way of American Idol. NBC will air it so much that their ratings will slip. It won’t be right now, but it’s coming.

  • William

    Back in the day Saturday’s was a great night to watch tv. What in the hell happened?

  • This guy.

    It’s a shame about Smash. I prefer it over Glee.

  • Lukes

    Poor Smash…

    I’m so sad about that show, it had so much potential and the writers just threw it away.
    Besides, with all the tensions that sprung up in the creative team, it must have been hell to work there, I feel really pity for the actors!

  • The Corrections Dept.


    Honey. No. Stop. No.

    The Fedex’ing of fabric swatches. Greenblatt. NBC. Yes. Trust us on this. Really.

  • The Corrections Dept.


    Telgedy is nowhere this mess. Greenblatt all the way. Don’t forget about “9 to 5.”

    But if these people show up at upfronts, I’m calling time of death for NBC as May 13, 2013.

  • Amy

    Any guesses for Smash’s final rating? I’m going with 0.3. Laughing forever @ Josh Safran.

  • Mark3

    I would love to see good made for tv movies on sat . Thriller. Horror especially

  • Joseph

    To an investor it’s all still Comcast when it comes to Smash,
    As for the show, for every issue they solved, they found a way to make two more.

    I like Smash, but get frustrated by the horrible writing.

  • Pepper

    Poor Smash can’t even beat NASCAR, reruns, and a crappy ABC reality show :(

  • Bob

    That Baby show was ok…I was expecting more but for as cheap it costs, I think it was fine. Keep in mind it was Saturday Night!

  • Noel

    At this point, Nikita can even beat Smash.

  • Alex

    @The Corrections Dept.
    Whether you like it or not (and clearly you don’t) NBC and Universal Television are separate companies. That doesn’t mean that NBC or more specifically certain executives at NBC aren’t actively involved in deciding the creative direction of a show that’s on their air (I have no problem believing that they are in the case of Smash or any other show on the network) but they’re separate companies and NBC is not producing Smash. Its simply factually inaccurate to say that they are.

  • Alex

    To an investor it’s all still Comcast when it comes to Smash

    I doubt investors are giving Smash any thought at all.

    NBC and Universal Television represent a tiny percentage of Comcast’s overall business (NBC in particular which isn’t even a big component of the NBCU television portfolio) and in turn, despite being expensive, Smash represents a tiny percentage of the business of both NBC and Universal Television. Smash is one of around 16 shows that currently air on NBC (and again that’s just currently and not for the year total) and one of about 19 shows that Universal Television currently has on the air not to mention the series they currently have piloting at networks and those that have already received series orders.

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