'All-Star Celebrity Apprentice' Jumps 21 Percent Week-to-Week Earning a 4-Week High

Categories: Network TV Press Releases

Written By

April 15th, 2013

All-Star Celebrity Apprentice Logo

via press note:

  • From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.7/4 in 18-49, 5.2 million viewers overall) jumped 21 percent vs. last week's 10-11 p.m. telecast (1.4/4) and was up 15 percent in total viewers (5.202 million vs. 4.535 million).
  • It's the highest-rated "Apprentice" in four weeks in 18-49 rating (since March 17, 1.8) and best in total viewers in three weeks (since March 24, 5.215 million, despite facing the special competition last night from "Amazing Race" in the 9 p.m. hour. In the time period, "All-Star Celebrity Apprentice" ranked #2 among ABC, CBS, NBC and Fox in adults, men and women 18-34.
  • "All-Star Celebrity Apprentice" ranked #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC in adults 18-49 with a 1.8, up 29% vs. last week's 1.4 in the hour.
  • In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity Apprentice" generated a 4 percent margin of victory in the key news demographic of adults 25-54 (with a 2.5 rating vs. a 2.4 for CBS's second-place "Good Wife"), reversing the order during the prior half-hour (2.3 vs. 2.5). In total viewers, the 10:30 half-hour jumped 10 percent versus the prior half-hour (to 5.7 million from 5.1 million)
  • From 7-9 p.m. ET, an encore telecast of "The Voice (1.0/4 in 18-49, 3.8 million viewers overall) grew from its first half-hour to its fourth by 133 percent in 18-49 rating (to a 1.4 from a 0.6) and by 94 percent or 2.5 million persons in total viewers (5.1 million vs. 2.6 million). The ZXZXZZX half-hour track in 18-49 is: 0.6, 1.8, 1.3, 1.4.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
 
  • Lee

    Congratulations to Trump, for being in third place. He still yammers like he’s the only thing keeping NBC on the air but in any other situation, his ass would be canceled.

  • City Kitty

    This is a very entertaining show and I look forward to it every Sunday. It is one of very few shows that I watch ‘live’ and not DVR’d.

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