CBS’s Masters Final-Round Household Ratings Up 26 Percent in Metered Markets
via press release:
CBS SPORTS’ 2013 MASTERS FINAL-ROUND COVERAGE EARNS RATINGS INCREASE OF 26%
CBS Sports’ final-round coverage of the 2013 Masters on Sunday, April 14, which saw Australia’s Adam Scott win the coveted Green Jacket in an extra-holes playoff over Argentina’s Angel Cabrera for his first career major, earned an average household rating/share of 10.2/21, up 26% from last year’s 8.1/19 in the Nielsen metered markets.
This year’s final-round rating peaked with a 13.4/25 from 7:00-7:30 PM, ET.
CBS Sports’ coverage of the 2013 Masters on Saturday, April 14 scored an average HH rating/share of 6.3/15, up 24% from last year’s 5.1/12 in the metered markets.
This year’s third-round rating peaked with a 7.2/17 from 5:30-6:00 PM, ET.