Four Designers Win Kudos and Purchases on Last Friday’s Episode of ‘Fashion Star’
via press release:
FOUR DESIGNERS WIN KUDOS AND PURCHASES ON LAST FRIDAY’S EPISODE OF ‘FASHION STAR’ ENTITLED ‘BUYER’S CHOICE’
Macy’s and Saks Fifth Avenue Purchased a Total of $540,000 Worth of Merchandise
UNIVERSAL CITY, Calif. – April 15, 2013 – In the sixth episode of NBC’s reality competition show “Fashion Star” from Friday, April 12 (8 – 9 p.m. ET), the contestants worked with the buyers to get a better understanding of what they would like to see from them. Some designers thrived from the input, while others chose to go their own path. Four designs were purchased by the retailers for a total of $540,000.
This week, the buyers had a chance to sit down with the remaining designers and give them an idea of what they are looking for from each contestant. This was a chance for the designers to prove themselves in areas where they might be lacking. Some contestants were able to take the feedback and hit a home run, while others were less successful in their execution. Designer Silvia Arguello delighted Saks Fifth Avenue’s Terron Schaefer with her chic sleeveless jumper, while designers Hunter Bell, Johana Hernandez and Cassandra Hobbins won raves from Macy’s Caprice Willard for their pieces. Designer Amber Perley did not win a bid from the retailers this week for her skinny jean and peplum jacket and was sent home.
The purchases made in the sixth episode were as follows:
Cassandra Hobbins’ Day-To-Night Dress was purchased in solid black/white and pink leopard versions, and will retail for $99.00.
Hunter Bell’s Strapless Romper was purchased in black, royal blue and black/white versions, and will retail for $89.00.
Johana Hernandez ‘s Modern Blouse was purchased in royal blue and black/white dot versions, and will retail for $ 79.00.
SAKS FIFTH AVENUE
Silvia Arguello’s Jumper was purchased in black, and will retail for $298.00.
No purchases this week
Hosted by fashion journalist Louise Roe, “Fashion Star” gives 13 young designers the chance to win a multi-million dollar prize of launching their original collections in three of the nation’s largest fashion retailers. The “Fashion Star” format was developed by Ben Silverman of Electus (NBC’s “The Biggest Loser,” “The Office,” and “The Tudors”) and Rick Ringbakk of Emmy Award-winning 5×5 Media (“Jamie Oliver’s Food Revolution”), and E.J. Johnston and James Deutch of EJD Productions.
The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5×5 Media, and EJ Johnston and James Deutch of EJD Productions. Electus International will retain all international distribution rights.