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Friday Final TV Ratings: 'Happy Endings', 'Undercover Boss' & '20/20' Adjusted Up; 'Nikita' Adjusted Down

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April 15th, 2013

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Undercover Boss, the 8:30PM episode of Happy Endings, and 20/20 were each adjusted up a tenth while Nikita was adjusted down a tenth among adults 18-49 versus Friday's preliminary ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Final broadcast primetime ratings for Friday, April 12, 2013:

Time  Net Show 18-49 rating/Sh Viewers (Millions)
8:00 CBS Undercover Boss 1.5/6 7.46
NBC Fashion Star 0.8/3 2.95
ABC Happy Endings 0.8/3 2.73
FOX Kitchen Nightmares - R 0.7/3 2.11
CW Nikita 0.3/1 1.15
8:30 ABC Happy Endings 0.7/2 2.08
9:00 ABC Shark Tank - R (9-10:01PM) 1.4/4 5.16
FOX Kitchen Nightmares - R 1.0/3 2.54
CBS Vegas 0.8/3 7.20
NBC Grimm - R 0.7/2 2.61
CW The Carrie Diaries - R 0.2/1 0.58
10:00 ABC 20/20 (10:01-11PM) 1.6/5 5.46
CBS Blue Bloods 1.3/4 10.65
NBC Rock Center 0.8/3 3.05

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Jojo

    WHATT? Nikita! You deserve better ratings. It’s the best show on CW.

  • Wright

    Nikita was great!!! I love Owen/Sam. I guess Nikita gets alot of online viewership.

  • Noel

    Nikita is awesome, unfortunately, some viewers will not love the changes to certain characters, and that probably is affecting the ratings. I just want a proper ending to the show, its not a show meant to take many seasons.

  • Jane Elliot

    @evesix: Nikita didn’t end on a cliffhanger for either season 1 or season 2 — there were loose threads left at the end of each season, but the overall story was wrapped up enough that they could have served as series finales if necessary. Rumor is that season 3 might end with a cliffhanger (which I hope is wrong, because that would mean this season’s dreadful storyline would be dragged out for another season), but I sincerely doubt that would be true for season 4.

  • George

    Happy Endings is performing on par with other Friday shows barring Undercover Boss. The last 4 episodes have been the best this season and remind me of seasons 1 & 2

  • Gary A

    I am totally fascinated in the discussion on the fate of Nikita.
    I totally understand the concept that if a show makes it to season 3, it’s almost a foregone conclusion it will make it to season 4 for syndication purposes. But I have some questions:
    1.) If it is currently pulling 0.3 or 0.4 now and the fact that most series drop per season, wouldn’t that mean that one could expect Nikita to pull 0.2 next season? How is that acceptable to the CW and it’s affiliates? ( Don’t tell me about overseas sales and streaming etc. – the affiliates do not profit from that and they make their revenue by selling time before, during, between and after the network feed ).
    2.) If nobody is watching it in first run, why would syndication prospects be good?
    3.) Why isn’t it the series and not the night to blame? Not ignoring the Gunsmoke rule, but in the past few years, other series on the CW that aired Friday nights did noticeably better ( thinking SPN and Smallville in particular ). Maybe it’s the show – it has its’ own loyal ( small ) fan base but is unlikely to do well with a wider audience. Sorry if that seems harsh.

    Would appreciate any non biased comments – thanks.

  • Fake Me Out

    @thesnowleopard

    So, 0.2s and 0.1s next season are entirely possible, should it be renewed. It wouldn’t even be the first CW show to do it. Look at Cult.

    Which begs the question … will mgmt pull the show if it starts hitting 0.2′s in the fall? Arrow, Supernatural or TVD repeats would likely do as well or better and at a small fraction of the cost of new Nikita’s. The affiliates have got to hate that the WB is shoving Nikita down their throats in order to get to syndication … money in the WBs pocket at the expense of the affiliates … will that in the end be one of the factors why the CW shutters and closes-up shop in a couple years?

    @Richard Steven Hack

    No chance. The CW has no desire to run Nikita for more seasons than four to get to syndication. So the final season will be 22 episodes which will give them 89 (season two had 23 episodes).

    While 88 may be the target it is not a requirement. Back in the day Star Trek did pretty good with just 80 and more recently Till Death was kept on life support to reach 80 (?81) and still got a syndication deal. The season 4 order will be based on factors we will likely never know … is anyone even remotely interested in syndicating the show? at what cost? do they care if it’s 80 or 88? How much will WB have to shell out to get 88 vs 80 and how long will it take them to recover those costs? Can the CW mgmt exert muscle and just say NO! to anything more than 13?

  • Cass

    Nikita was preempted in my market and I assume probably others, so I thought there was a good chance it might adjust down. Hopefully, the last four episodes can get the show back on track to the 0.4 range.

    @Fake Me Out
    Can the CW mgmt exert muscle and just say NO! to anything more than 13?

    They certainly can. If it weren’t for the fact that Friday is a black hole for the CW, I would say if Nikita is renewed (almost guaranteed due to syndication) then given its current ratings trajectory (continued 0.3s), it doesn’t warrant more than a 13+ episode order, subject to a back-9 in the event of a ratings miracle.

    If BatB is renewed and shuffled off to Fridays to accompany Nikita then I think a 13-16 episode final season is more likely, given that BatB can be their “original” on Fridays while the second timeslot eats repeats same as this year. There’s no need for Nikita to get exactly 88 for stripped syndication, approximately that is good enough.

  • Richard Steven Hack

    If a show has syndication value, more episodes are desired rather than less. That’s why Fringe got a final season despite punk ratings on Fox. WBTV would probably prefer 88 episodes to something less, although they HAVE accepted shows for syndication with less.

    Also, if a show is being offered to the network at a low enough license fee, it can remain profitable despite low ratings. The only cost is opportunities costs – which don’t exist on the CW as no show could be moved to Friday and do better than Nikita at this point except possibly repeats of the highest rated shows. None of the low-rated shows currently on the air could beat Nikita on Friday. Speculation that BATB could in a season two are just that – speculation.

    So, no, Nikita will get a full 22-episode final season regardless of the ratings this season or the likely ratings next season. And as I’ve said, it’s quite possible Nikita will maintain a .3 or higher season average next season – especially if they did a little retooling.

  • Richard Steven Hack

    Gary A: “1.) How is that acceptable to the CW and it’s affiliates?”

    Yes, affiliate problems might exist. But that will only surface when the contracts come up for renewal. Given the state of the CW network, I think its problems on Friday is the least of its worries. It needs to fix Monday and Tuesday first.

    “2.) If nobody is watching it in first run, why would syndication prospects be good?”

    International syndication doesn’t necessarily track first run local ratings. The finances are also different. So there’s no real comparison to be made. By definition, if you can’t make your money up front with a long-running first run series, you make it by selling it forever in syndication. The CW exists to produce properties for syndication. Naturally, they’d like to have both long-running first runs and then syndication if they can. So far, they’re not that good at it except for Supernatural.

    “3.) Why isn’t it the series and not the night to blame?”

    No one is saying the show isn’t low-rated on its own accord. It did a .9 season average in season one and dropped to a .5 in season two. Personally I blame the disconnect between what the show is and the network it’s on. But there’s no doubt the show is low-rated. A .36 season average is not good.

    However, compared to the dismal state of the rest of the CW’s shows, it’s all relative. When first season shows are hitting .3 and .4, a .36 season average for a third season show on a dead night is simply comparable.

    Once moved to Friday, by definition it would do worse. Certainly there are shows that did better on Friday than Nikita. But they’re not around now; Nikita is. It’s pointless to say that the CW SHOULD have shows that do better. They don’t. That’s their problem.

    None of that changes the basic calculation that once the show was renewed for a third season, it presumably has been offered to the CW for a license fee that makes the show profitable (or at least break even) for season four as well. WBTV and the CW can predict season to season ratings drops just as well as anyone here can. So the decision was obviously made to go for it regardless.

    What we see here are a bunch of people trying to second-guess the studio and the network. Good luck with that.

  • thesnowleopard

    @Fake Me Out
    Hard to say. I look at Nikita as a test case of what are the lowest ratings the CW will tolerate, even with strong factors pulling for renewal. I do think that the fact that even repeats of stronger shows are beating it in the demo and that weaker shows are getting the same number in the spring that it got in the fall at 9pm doesn’t bode well for it.

    The syndication factor might get it a full renewal, but if it really does drop to 0.1s and 0.2s, I could see the network choking on that one. They might end up shortening the season or burning off the final episodes in summers, or even online. It really depends on how the numbers fall out for the studio and what it does to make it worth the network’s while.

    I think the likelihood of a fifth season is astronomically low.

  • Bea

    PLEASE CW NETWORK I WANT A SEASON 4 FOR NIKITA! :(((((

  • Wina

    @Richard hack…you’re right. I’m still intrigued with that secret organization Percy wants to join. I hope there would be a light into it on the next season even though Percy isn’t around anymore. :)

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