via press release:
Live + 7 Day Ratings for the week of 3/25/13 (Week #27):
Based on Live + 7 Day ratings for the week, ABC’s TV’s most-watched comedy of the week (13.8 million).ran in a virtual tie with the Monday premiere of NBC’s as TV’s #1 broadcast program in Adults 18-49, with just 1-tenth of a point between the two shows (5.5 vs. 5.6). The ABC sitcom topped the Tuesday premiere of by 5-tenths of a rating point among Adults 18-49 in the L+7 statistics (5.5 vs. 5.0). In addition, moved out of a tie with Fox’s -Weds in the first reported Live + Same Day ratings to outdeliver the Fox program by 1.7 Adult 18-49 rating points in the final Live + 7 Day numbers (5.5 vs. 3.8). also finished as
ABC’s’s emerged as the #1 broadcast drama of the week among Adults 18-49 in the L+7 numbers, leapfrogging over CBS’ to lead by 5% (4.4 vs. 4.2).
Based on Nielsen’s TV playback data for the week, ABC claimed 2 of the 3 biggest broadcast gainers via time-shifted viewing among Adults 18-49, withgaining +2.3 rating points (#1) and ’s adding on +1.5 rating points (#3) to their L+SD numbers. Modern Family was also the week’s biggest overall gainer in time-shifted viewing, picking up +4.67 million viewers.
The 8pm premiere of ABC’sshot up by 67% (0.9 to 1.5) among Adults 18-49 over its first-reported Live + Same Day number, while the 8:30pm telecast catapulted 86% (0.7 to 1.3), topping the percentage increases of Fox’s (80%) and NBC’s (79%).
- · Among Adults 18-49, ABC saw 3 shows add on more than a full rating point to their first reported Live + Same Day numbers (the most for any network): Modern Family (+2.3 rating points), ’s (+1.5 rating points) and (+1.1 rating points).
- · ABC had 6 shows gain more than 2.5 million viewers over their initially reported totals (the most for any network): Modern Family (+4.67 million), ’s (+3.57 million), (+3.37 million), (+2.93 million), (+2.67 million) and (+2.58 million).
Season-to-Date TV Playback (9/24/12-3/31/13):
Based on TV playback data for the 2012-13 season, ABC’s Modern Family is the season’s biggest gainer via time-shifted viewing in both Total Viewers and Adults 18-49, adding on +4.59 million viewers and +2.3 rating points.
- · #1 broadcast drama in the key young adult demo (4.8 rating-tied with NBC’s ), based on original telecasts. ’s is this season’s
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.