Live +7 Ratings: ABC’s ‘Modern Family’ Challenges NBC’s ‘The Voice’ as the Number 1 Broadcast of the Week in Adults18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Modern-Family-Season-4-Episode-16-Bad-Hair-Day-4-550x366

via press release:

Live + 7 Day Ratings for the week of 3/25/13 (Week #27):

 

Based on Live + 7 Day ratings for the week, ABC’s Modern Family ran in a virtual tie with the Monday premiere of NBC’s The Voice as TV’s #1 broadcast program in Adults 18-49, with just 1-tenth of a rating point between the two shows (5.5 vs. 5.6). The ABC sitcom topped the Tuesday premiere of The Voice by 5-tenths of a rating point among Adults 18-49 in the L+7 statistics (5.5 vs. 5.0). In addition, Modern Family moved out of a tie with Fox’s American Idol-Weds in the first reported Live + Same Day ratings to outdeliver the Fox program by 1.7 Adult 18-49 rating points in the final Live + 7 Day numbers (5.5 vs. 3.8). Modern Family also finished as TV’s most-watched comedy of the week (13.8 million).

 

ABC’s Grey’s Anatomy emerged as the #1 broadcast drama of the week among Adults 18-49 in the L+7 numbers, leapfrogging over CBS’ NCIS to lead by 5% (4.4 vs. 4.2).

 

Based on Nielsen’s TV playback data for the week, ABC claimed 2 of the 3 biggest broadcast gainers via time-shifted viewing among Adults 18-49, with Modern Family gaining +2.3 rating points (#1) and Grey’s Anatomy adding on +1.5 rating points (#3) to their L+SD numbers. Modern Family was also the week’s biggest overall gainer in time-shifted viewing, picking up +4.67 million viewers.

 

The 8pm premiere of ABC’s Happy Endings shot up by 67% (0.9 to 1.5) among Adults 18-49 over its first-reported Live + Same Day number, while the 8:30pm telecast catapulted 86% (0.7 to 1.3), topping the percentage increases of Fox’s Touch (80%) and NBC’s Grimm (79%).

 

  • · Among Adults 18-49, ABC saw 3 shows add on more than a full rating point to their first reported Live + Same Day numbers (the most for any network): Modern Family (+2.3 rating points), Grey’s Anatomy (+1.5 rating points) and Nashville (+1.1 rating points).

 

  • · ABC had 6 shows gain more than 2.5 million viewers over their initially reported totals (the most for any network): Modern Family (+4.67 million), Grey’s Anatomy (+3.57 million), Castle (+3.37 million), Body of Proof (+2.93 million), Nashville (+2.67 million) and Scandal (+2.58 million).

 

Season-to-Date TV Playback (9/24/12-3/31/13):

 

Based on TV playback data for the 2012-13 season, ABC’s Modern Family is the season’s biggest gainer via time-shifted viewing in both Total Viewers and Adults 18-49, adding on +4.59 million viewers and +2.3 rating points.

 

  • · Grey’s Anatomy is this season’s #1 broadcast drama in the key young adult demo (4.8 rating-tied with NBC’s Revolution), based on original telecasts.

 

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.

blog comments powered by Disqus