Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings Increase & Total Viewership Gains, ‘Cult’ Earns Biggest Percentage Increase in Week 27



Modern Family December 12

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-seventh week of the 2012-2013 season (March  25-31), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Cult topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Castle  led total Viewership gains, adding 3.995 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-03/27 ABC 3.2 5.5 2.3 72%
FOLLOWING, THE-03/25 FOX 2.3 3.9 1.6 70%
GREY’S ANATOMY-03/28 ABC 2.9 4.4 1.5 52%
NEW GIRL-03/26 FOX 2.2 3.6 1.4 64%
REVOLUTION-03/25 NBC 2.6 4.0 1.4 54%
NASHVILLE-03/27 ABC 1.5 2.6 1.1 73%
HOW I MET YOUR MOTHER-03/25 CBS 2.7 3.8 1.1 41%
GRIMM-03/29 NBC 1.4 2.5 1.1 79%
NCIS-03/26 CBS 3.2 4.2 1.0 31%
CHICAGO FIRE-03/27 NBC 1.7 2.7 1.0 59%
SCANDAL-03/28 ABC 2.6 3.5 0.9 35%
NCIS: LOS ANGELES-03/26 CBS 2.6 3.5 0.9 35%
HAWAII FIVE-0-03/25 CBS 2.1 3.0 0.9 43%
VOICE-TUE-03/26 NBC 4.1 5.0 0.9 22%
CASTLE-03/25 ABC 2.1 2.9 0.8 38%
2 BROKE GIRLS-03/25 CBS 3.0 3.8 0.8 27%
MIKE & MOLLY-03/25 CBS 2.6 3.4 0.8 31%
BONES-03/25 FOX 1.9 2.7 0.8 42%
VOICE-03/25 NBC 4.8 5.6 0.8 17%
LAW AND ORDER:SVU-03/27 NBC 1.7 2.5 0.8 47%
MIDDLE, THE-03/27 ABC 1.8 2.5 0.7 39%
BODY OF PROOF-03/26 ABC 1.6 2.3 0.7 44%
SUBURGATORY-03/27 ABC 1.9 2.5 0.6 32%
HAPPY ENDINGS-8:00PM-03/29 ABC 0.9 1.5 0.6 67%
HAPPY ENDINGS-8:30PM-03/29 ABC 0.7 1.3 0.6 86%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
CULT-03/29 CW 0.1 0.2 0.1 100%
HAPPY ENDINGS-8:30PM-03/29 ABC 0.7 1.3 0.6 86%
TOUCH-03/29 FOX 0.5 0.9 0.4 80%
GRIMM-03/29 NBC 1.4 2.5 1.1 79%
NASHVILLE-03/27 ABC 1.5 2.6 1.1 73%
MODERN FAMILY-03/27 ABC 3.2 5.5 2.3 72%
FOLLOWING, THE-03/25 FOX 2.3 3.9 1.6 70%
HAPPY ENDINGS-8:00PM-03/29 ABC 0.9 1.5 0.6 67%
NEW GIRL-03/26 FOX 2.2 3.6 1.4 64%
SMASH-03/26 NBC 1.0 1.6 0.6 60%
CHICAGO FIRE-03/27 NBC 1.7 2.7 1.0 59%
1600 PENN-03/28 NBC 0.7 1.1 0.4 57%
ARROW-03/27 CW 0.9 1.4 0.5 56%
REVOLUTION-03/25 NBC 2.6 4.0 1.4 54%
GREY’S ANATOMY-03/28 ABC 2.9 4.4 1.5 52%
VAMPIRE DIARIES-03/28 CW 1.2 1.8 0.6 50%
LAW AND ORDER:SVU-03/27 NBC 1.7 2.5 0.8 47%
BODY OF PROOF-03/26 ABC 1.6 2.3 0.7 44%
HAWAII FIVE-0-03/25 CBS 2.1 3.0 0.9 43%
BONES-03/25 FOX 1.9 2.7 0.8 42%
HOW I MET YOUR MOTHER-03/25 CBS 2.7 3.8 1.1 41%
SUPERNATURAL-03/27 CW 1.0 1.4 0.4 40%
WHITNEY-830P-03/27 NBC 1.0 1.4 0.4 40%
MIDDLE, THE-03/27 ABC 1.8 2.5 0.7 39%
CASTLE-03/25 ABC 2.1 2.9 0.8 38%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-03/27 ABC 9089 13756 4667 51%
REVOLUTION-03/25 NBC 7030 10825 3795 54%
FOLLOWING, THE-03/25 FOX 6657 10379 3722 56%
GREY’S ANATOMY-03/28 ABC 9024 12593 3569 40%
NCIS-03/26 CBS 18620 22075 3455 19%
CASTLE-03/25 ABC 10570 13935 3365 32%
HAWAII FIVE-0-03/25 CBS 8609 11870 3261 38%
NCIS: LOS ANGELES-03/26 CBS 14526 17604 3078 21%
BODY OF PROOF-03/26 ABC 9594 12528 2934 31%
CHICAGO FIRE-03/27 NBC 6848 9724 2876 42%
GRIMM-03/29 NBC 4824 7529 2705 56%
NASHVILLE-03/27 ABC 5181 7842 2661 51%
SCANDAL-03/28 ABC 7973 10551 2578 32%
BONES-03/25 FOX 6965 9337 2372 34%
NEW GIRL-03/26 FOX 4188 6408 2220 53%
VOICE-TUE-03/26 NBC 12407 14544 2137 17%
MIKE & MOLLY-03/25 CBS 8987 11105 2118 24%
VOICE-03/25 NBC 13636 15686 2050 15%
LAW AND ORDER:SVU-03/27 NBC 6621 8631 2010 30%
2 BROKE GIRLS-03/25 CBS 8760 10703 1943 22%
GOLDEN BOY-03/26 CBS 8068 9908 1840 23%
HOW I MET YOUR MOTHER-03/25 CBS 6990 8821 1831 26%
MIDDLE, THE-03/27 ABC 6920 8645 1725 25%
SMASH-03/26 NBC 3053 4748 1695 56%
AMERICAN IDOL-WEDNESDAY-03/27 FOX 12325 13873 1548 13%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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