Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".
During the twenty-seventh week of the 2012-2013 season (March 25-31),topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.
topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.
led total Viewership gains, adding 3.995 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
|Shows||Net||18-49 L+SD ()||18-49 L+7 (Rating)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
|: LOS ANGELES-03/26||CBS||2.6||3.5||0.9||35%|
|MIKE & MOLLY-03/25||CBS||2.6||3.4||0.8||31%|
Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:
|Shows||Net||18-49 L+SD (Rating)||18-49 L+7 (Rating)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:
|Shows||Net||Viewership L+SD (000)||Viewership L+7 (000)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
|: LOS ANGELES-03/26||CBS||14526||17604||3078||21%|
|MIKE & MOLLY-03/25||CBS||8987||11105||2118||24%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings? No. Click here to learn more.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.