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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings Increase & Total Viewership Gains, 'Cult' Earns Biggest Percentage Increase in Week 27

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April 15th, 2013

Modern Family December 12

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twenty-seventh week of the 2012-2013 season (March  25-31), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Cult topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Castle  led total Viewership gains, adding 3.995 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-03/27 ABC 3.2 5.5 2.3 72%
FOLLOWING, THE-03/25 FOX 2.3 3.9 1.6 70%
GREY'S ANATOMY-03/28 ABC 2.9 4.4 1.5 52%
New Girl-03/26 FOX 2.2 3.6 1.4 64%
REVOLUTION-03/25 NBC 2.6 4.0 1.4 54%
Nashville-03/27 ABC 1.5 2.6 1.1 73%
How I Met Your Mother-03/25 CBS 2.7 3.8 1.1 41%
Grimm-03/29 NBC 1.4 2.5 1.1 79%
NCIS-03/26 CBS 3.2 4.2 1.0 31%
Chicago Fire-03/27 NBC 1.7 2.7 1.0 59%
SCANDAL-03/28 ABC 2.6 3.5 0.9 35%
NCIS: LOS ANGELES-03/26 CBS 2.6 3.5 0.9 35%
Hawaii Five-0-03/25 CBS 2.1 3.0 0.9 43%
VOICE-TUE-03/26 NBC 4.1 5.0 0.9 22%
Castle-03/25 ABC 2.1 2.9 0.8 38%
2 Broke Girls-03/25 CBS 3.0 3.8 0.8 27%
MIKE & MOLLY-03/25 CBS 2.6 3.4 0.8 31%
BONES-03/25 FOX 1.9 2.7 0.8 42%
VOICE-03/25 NBC 4.8 5.6 0.8 17%
Law And Order:SVU-03/27 NBC 1.7 2.5 0.8 47%
MIDDLE, THE-03/27 ABC 1.8 2.5 0.7 39%
Body Of Proof-03/26 ABC 1.6 2.3 0.7 44%
Suburgatory-03/27 ABC 1.9 2.5 0.6 32%
Happy Endings-8:00PM-03/29 ABC 0.9 1.5 0.6 67%
Happy Endings-8:30PM-03/29 ABC 0.7 1.3 0.6 86%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
CULT-03/29 CW 0.1 0.2 0.1 100%
Happy Endings-8:30PM-03/29 ABC 0.7 1.3 0.6 86%
Touch-03/29 FOX 0.5 0.9 0.4 80%
Grimm-03/29 NBC 1.4 2.5 1.1 79%
Nashville-03/27 ABC 1.5 2.6 1.1 73%
Modern Family-03/27 ABC 3.2 5.5 2.3 72%
FOLLOWING, THE-03/25 FOX 2.3 3.9 1.6 70%
Happy Endings-8:00PM-03/29 ABC 0.9 1.5 0.6 67%
New Girl-03/26 FOX 2.2 3.6 1.4 64%
SMASH-03/26 NBC 1.0 1.6 0.6 60%
Chicago Fire-03/27 NBC 1.7 2.7 1.0 59%
1600 Penn-03/28 NBC 0.7 1.1 0.4 57%
Arrow-03/27 CW 0.9 1.4 0.5 56%
REVOLUTION-03/25 NBC 2.6 4.0 1.4 54%
GREY'S ANATOMY-03/28 ABC 2.9 4.4 1.5 52%
Vampire Diaries-03/28 CW 1.2 1.8 0.6 50%
Law And Order:SVU-03/27 NBC 1.7 2.5 0.8 47%
Body Of Proof-03/26 ABC 1.6 2.3 0.7 44%
Hawaii Five-0-03/25 CBS 2.1 3.0 0.9 43%
BONES-03/25 FOX 1.9 2.7 0.8 42%
How I Met Your Mother-03/25 CBS 2.7 3.8 1.1 41%
Supernatural-03/27 CW 1.0 1.4 0.4 40%
WHITNEY-830P-03/27 NBC 1.0 1.4 0.4 40%
MIDDLE, THE-03/27 ABC 1.8 2.5 0.7 39%
Castle-03/25 ABC 2.1 2.9 0.8 38%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-03/27 ABC 9089 13756 4667 51%
REVOLUTION-03/25 NBC 7030 10825 3795 54%
FOLLOWING, THE-03/25 FOX 6657 10379 3722 56%
GREY'S ANATOMY-03/28 ABC 9024 12593 3569 40%
NCIS-03/26 CBS 18620 22075 3455 19%
Castle-03/25 ABC 10570 13935 3365 32%
Hawaii Five-0-03/25 CBS 8609 11870 3261 38%
NCIS: LOS ANGELES-03/26 CBS 14526 17604 3078 21%
Body Of Proof-03/26 ABC 9594 12528 2934 31%
Chicago Fire-03/27 NBC 6848 9724 2876 42%
Grimm-03/29 NBC 4824 7529 2705 56%
Nashville-03/27 ABC 5181 7842 2661 51%
SCANDAL-03/28 ABC 7973 10551 2578 32%
BONES-03/25 FOX 6965 9337 2372 34%
New Girl-03/26 FOX 4188 6408 2220 53%
VOICE-TUE-03/26 NBC 12407 14544 2137 17%
MIKE & MOLLY-03/25 CBS 8987 11105 2118 24%
VOICE-03/25 NBC 13636 15686 2050 15%
Law And Order:SVU-03/27 NBC 6621 8631 2010 30%
2 Broke Girls-03/25 CBS 8760 10703 1943 22%
Golden Boy-03/26 CBS 8068 9908 1840 23%
How I Met Your Mother-03/25 CBS 6990 8821 1831 26%
MIDDLE, THE-03/27 ABC 6920 8645 1725 25%
SMASH-03/26 NBC 3053 4748 1695 56%
American Idol-WEDNESDAY-03/27 FOX 12325 13873 1548 13%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Kitsune

    Revenge was counted as a special airing no? Hence its absence as well as the rest of the Sunday lineup from the list?

  • Bee

    omg nashville.

    1.1 gained for a 1.5 episode

  • Tommy

    @Micheal

    However, Harry’s Law last ever episode was got a 0.7 rating (an all time low). Body of Proof season low is a 1.2 rating. I know viewers in millions means nothing, but surely a network is not going to cancel a show with a massive strong fanbase. For example, if a show got 13 million viewers each week but only had a 1.2 rating per episode, there is no way ABC would cancel that. i pray ABC renew Body of Proof.

  • frodo

    Revenge was counted as a special as it aired on a Sunday, that is why it is missing from the list.

  • Anthony Parello (AP076)

    @Tommy

    Remember that the last two Harry’s Law episodes that aired were after cancelation. The third to last episode had 7.7 million viewers and NBC still had to do away with it. It still had much worse 18-49 viewership than Body of Proof though.

  • Judy912

    Happy to see the DVR numbers for ‘CASTLE’ remains high on the list with both the ‘overall’ and ‘prime 18-49′ viewers. I find this series to have drama along with a delightful touch of comedy with a back drop of some romance, and most importantly a good feeling when the episode is over. What could be better than that? Isn’t that what entertainment is all about?

  • jlopie1

    “Those Monday at 10PM shows have over 10.421M viewers and 3.1 demo gains via DVR playback combined. If it is not the most DVR hour in primetime, it surely is a close second.” @eridapo

    Agree 100%. Is it safe now to say the Monday 10pm slot is THE MOST COMPETITIVE hour on Network TV? Oh, then add in Bates Motel for added competition… TV viewerdom is spread out pretty evenly over the 3 network shows, and viewers are furiously DVRing the ones they’re not watching live. I have my doubts that any Network can stick in a new drama in that timeslot and blow the other networks out of the water.

  • thesnowleopard

    Poor Cult. How embarrassing.

  • forg

    Nice bump for The Middle!

  • Sunny

    Proof that Cult was a perfectly interesting show ruined by the CW’s idiotic sense of timing.

  • Bob

    Why publish the L + 7 DVR ratings if they don’t even matter to the advertisers and will not cause revenue increase to the networks? Can you explain if they matter or not?

  • http://tvbythenumbers.com Bill Gorman

    “Why publish the L + 7 DVR ratings if they don’t even matter to the advertisers and will not cause revenue increase to the networks? Can you explain if they matter or not?”

    We post them because people like to read them.

    As for do they matter or not, let me ask you a question.

    When you look at a baseball box score, which of the numbers matter?

    They all “matter”. But only the final run total decides who won the game.

    Similar to TV ratings.

    Advertisers pay for C+3 day commercial ratings (which we have found to be highly correlated to the far more available Live+Same Day program ratings).

    The other numbers matter like the rest of the numbers in a baseball box score other than runs matter.

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