'Defiance' is Syfy's Most Watched Scripted Series Premiere Among Adults 18-49 Since 2006

Categories: 1-Featured,Network TV Press Releases

Written By

April 16th, 2013

Defiance

via press release:

NEW EARTH. NEW RULES. NEW RECORDS!

 

SYFY’S TRANSMEDIA EVENT DEFIANCE MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

 

NEW YORK – April 16, 2013 – New Earth. New Rules. New Records. Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

 

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

 

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

 

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever. It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days. In addition, Syfy Sync – Syfy’s second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

 

Defiance became Syfy.com’s best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy’s Digital Portfolio across key metrics.

 

Defiance is NBC Universal’s biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

 

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy’s Powerful Mondays programming bloc.

 

Defiance’s luminous cast includes Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden – and tumultuous – arrival of seven unique alien races. In this somewhat unknown and unpredictable landscape, the richly diverse, newly-formed civilization of humans and aliens must learn to co-exist peacefully. Each week, viewers will follow an immersive character drama set in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri, while in the game, players will experience the new frontier of the San Francisco Bay area.

 

The series is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats), who also serves as showrunner, Michael Taylor (Battlestar Galactica) and Rockne O’Bannon (Farscape). Scott Stewart (Legion, Priest) directed the pilot; Michael Nankin serves as supervising producer/director on the series. Defiance is produced by Universal Cable Productions.

 

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

 

 
  • Jason

    Great numbers for SyFy. The show itself? Ehhhhhhh not so great. Enjoy my opinion.

  • DW

    woo hoo. its on my DVR i totally forgot about it as i was catching up on the animation domination which i didnt get all the way through. there is way too much television.

  • The End

    Excellent Premiere numbers for the network, the show just needs to hold those viewers.

    The Defiance videogame however, not so remarkable. The sales figures for this have been rather modest. It hasn’t broken the half million mark worldwide on any platform which is bad for a shooter.

  • Observer

    Let’ see if it can sustaing these numbers over time. It’s going to have to to stay on the air.

  • mat

    =)

  • Simon

    Season 2, here we come!

  • peter

    1,3 million A18-49. What does it translate to? 0.8? 0.9?

    @The End: the videogame will sell more if the TV shows becomes successful and buils a fanbase.

  • F.R.

    1.3 million adults 18-49 = a “1.027668″ adults 18-49 rating, so basically a 1.0 unless you’re supposed to round up no matter what and then it’s a 1.1, but closer to 1.0 than 1.1

  • Wright

    I thought the premiere was great.

  • The End

    @peter

    Personally I would say the videogame will become more successful with a price cut or two :)

    It’s not a $50 dollar value game, I think the golden price point for people will be about $30. Which I think it will be in a few months.

  • DKD

    It was good. Definitely better than recent shows like Terra Nova and, even, Revolution.

    I wonder how much the Boston events impacted the ratings.

  • Steve

    Was really hoping this series would be smart and original, possibly reviving real scifi on television. A tall order… DVR’d the premiere last night and haven’t watched, but the reviews across the board are pretty consistent. Nothing original, filled with tropes pulled from other scifi shows/movies, mildly entertaining but not must-see, etc…

    Was really expecting something great coming from Rockne S. O’Bannon, creator of “Farscape”, which I consider to be one of the best tv series of all time.

  • John A

    1.0 aint that great. 5-6 Episodes in it will probably at 0.5 like the rest of its shows.

  • Ellie

    @Steve

    Haven’t watched Defiance yet, but I don’t think Rockne O’Bannon has been involved past early development. He’s certainly not the showrunner.

    And I’ve long suspected that David Kemper was a lot more responsible for Farscape’s creative success, anyway. Nothing else O’Bannon’s done has even come close to it in terms of quality.

  • ddddddddd

    It’s going to go down. Trust me. The first episode had so many viewers because of all the promotions and people were curious about it.

    I expect viewers and ratings to drop.

  • romo

    Snoozfest.

  • PurpleDrazi

    Ah Farscape, I miss that show so much.

    Bringing back smart and original scifi to television is a VERY tall order considering the one channel devoted to the genre doesn’t even show real scifi any more. (and don’t get me started on spelling it with a ‘y’ for god sakes!)

    At this point, I would be happy with a true scifi show that is adequate.

  • DeeAgeaux

    Reviews that say “not original, pulls from previous shows and literature” are from people that don’t like SciFi.

    All crime shows are similar to other crime shows.

    All medical dramas are similar to other medical dramas

    All family sitcoms are similar to other family sitcoms.

    Etc. etc. etc.

    However, I did expect more. A better retelling of a scifi western given the budget. But I will definitely watch this season. There have been great series with only ok pilots and horrible series with promising pilots.

  • Simon

    @John A
    Actually for SyFy, it is!

  • EatMorePez

    I literally laughed when I was watching this show and they didn’t even try to hide the fact that the main character Nolan is a total rip off of Mal Reynolds.

    @Steve
    Don’t forget that O’Bannon most recently created “Cult.” Not exactly great TV there.

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