'Defiance' is Syfy's Most Watched Scripted Series Premiere Among Adults 18-49 Since 2006

Categories: 1-Featured,Network TV Press Releases

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April 16th, 2013

Defiance

via press release:

NEW EARTH. NEW RULES. NEW RECORDS!

 

SYFY’S TRANSMEDIA EVENT DEFIANCE MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

 

NEW YORK – April 16, 2013 – New Earth. New Rules. New Records. Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

 

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

 

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

 

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever. It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days. In addition, Syfy Sync – Syfy’s second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

 

Defiance became Syfy.com’s best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy’s Digital Portfolio across key metrics.

 

Defiance is NBC Universal’s biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

 

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy’s Powerful Mondays programming bloc.

 

Defiance’s luminous cast includes Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden – and tumultuous – arrival of seven unique alien races. In this somewhat unknown and unpredictable landscape, the richly diverse, newly-formed civilization of humans and aliens must learn to co-exist peacefully. Each week, viewers will follow an immersive character drama set in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri, while in the game, players will experience the new frontier of the San Francisco Bay area.

 

The series is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats), who also serves as showrunner, Michael Taylor (Battlestar Galactica) and Rockne O’Bannon (Farscape). Scott Stewart (Legion, Priest) directed the pilot; Michael Nankin serves as supervising producer/director on the series. Defiance is produced by Universal Cable Productions.

 

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

 

 
  • Mike

    @EatMorePez

    And Mal Reynolds is a “ripoff” of Han Solo. The reluctantly heroic scoundrel is a common character type in science fiction.

  • Mark

    I can live with stealing/borrowing from other shows if it’s any damn good, i’ll find out once I watch it I guess. If not back to my one or 2 sci fi shows on bbca I guess.

  • The Original J

    Well, what do you know? Syfy aired an actual sci-fi show, and people watched. Go figure.

  • The End

    @The Original J
    @Well, what do you know? Syfy aired an actual sci-fi show, and people watched. Go figure.

    Not in every case. Stargate Universe was a good example there, a Science fiction show blended with a Soap Opera which no one watched.

  • wol

    Good ratings, rather crappy show.

  • cas

    Wow what a bunch of negative comments. First, it is on cable, so I am fairly sure if it does get the 1.0 demo that is definitely good. Second, every show steals from other shows. Can anyone name 1 show that has not used 1 plot line or a similar character in their show? I doubt it. I like Julie Benz and I hope it does do well. Apparently the only shows that do well these days are reality shows aka The Voice. And do the winners of The Voice even sell records?

  • KarenM

    It looked boring. Too bad no more Alphas/Stargate. I don’t bother watching Syfy anymore.

  • Richard Steven Hack

    I found the show somewhat entertaining. The highlight was Jaime Murray in the bathtub, so that gives you an idea. :-)

    Otherwise I tend to agree the show is an attempt to reproduce Firefly without the engaging characters, although Stephanie Leonidas character looks promising, as does Mia Kirshner’s brothel owner. The special effects aren’t too bad – they obviously spent a certain amount of money on the large battle scene.

    The acting is a bit wooden from almost everyone, however, except Leonidas. This may be because they’re feeling their way into the characters and haven’t gotten into the groove yet. I expect better from Tony Curran in particular. The dialog is so-so. They did a decent job introducing the main characters. The last minute was a reveal of the apparent overall story arc, which might go somewhere – or not.

    I’ve started watching Orphan Black on BBC America and that show, also sci-fi (about clones), is much better than this.

  • Ike

    I was not too impressed with the writing for this pilot but I’ll keep watching and give it a chance to improve. Lots of great shows had mediocre or terrible pilots.

    They need to get some of the better writers from Farscape working on this. O’Bannon clearly doesn’t have any magic formula all by himself. And for more believable aliens, they could have used some of that amazing Henson puppet and prosthetics talent, but oh well. I should not have watched Farscape on Hulu just a few hours before watching Defiance, as the comparison did not do the new show any favors.

  • James

    Weak numbers. Didn’t this cost 100 Million for the series? Or is that the series and video game budgets combined? Yeah, it’s good for a SyFy show, but still…not impressed. If it holds above 2 million viewers for the season, that be decent.

  • samurai99

    I’m sorry, all I got out of this release was the Newsroom was one of the top 5 most buzzed about shows on Twitter. I like that show and I can’t believe that.

  • Chantal

    Quite entertaining and a good start ! Can’t wait for the next show .Also nothing else worth watching on mondays . Go Syfy

  • AniMatsuri

    Considering the one of the people responsible for the train wreck that is Battlestar Galatica is involved in this, I’m not surprised by the reviews.

  • Leoben Conoy

    Below average at best. Weak writing and wooden acting. A silly soap in a science fiction show skin.

    and with Syfy’s track record (of cancelling almost anything scifi), one and done for me.

    Better luck with your next 100 million you spend Syfy.

  • Baaa!

    All around decent, but not spectacular. Still better than many Sci-Fi offerings out ther lately. I’ll keep watching for now. Liked the main characters so thats a plus.

  • JMG

    I really liked it… I kind of thought it was Firefly meets Deadwood. Hopefully the numbers hold up.

  • Leoben Conoy

    @ I kind of thought it was Firefly meets Deadwood

    if only it was, if only it was.

  • RyanLikesIt

    I watched it for Grant Bowler who I’ve been a fan of since Outrageous Fortune, and really thought I was going to like Defiance until…Defiance. All the wacky makeup – that looked like makeup – and silly teenager stuff put me off a bit. Not sure I’ll watch again. I thought the show was more about the father and daughter, not so much about the town. Oh well.

  • Jason50

    Nothing really stood out from this show; the acting, plot, characters, or special effects were all average. Yet somehow I found myself entertained and didn’t get bored throughout the pilot. First episode as good as any episode of Revolution, Falling Skies, and Terra Nova have released so far(hopefully the teens in this series are less annoying as those other shows).

  • torontomatt

    did someone above actually refer to BSG as a train wreck? honestly? rofl.. BSG was possibly the greatest sci fi show ever created

    so say we all

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