'Defiance' is Syfy's Most Watched Scripted Series Premiere Among Adults 18-49 Since 2006

Categories: 1-Featured,Network TV Press Releases

Written By

April 16th, 2013

Defiance

via press release:

NEW EARTH. NEW RULES. NEW RECORDS!

 

SYFY’S TRANSMEDIA EVENT DEFIANCE MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

 

NEW YORK – April 16, 2013 – New Earth. New Rules. New Records. Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

 

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

 

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

 

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever. It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days. In addition, Syfy Sync – Syfy’s second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

 

Defiance became Syfy.com’s best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy’s Digital Portfolio across key metrics.

 

Defiance is NBC Universal’s biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

 

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy’s Powerful Mondays programming bloc.

 

Defiance’s luminous cast includes Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden – and tumultuous – arrival of seven unique alien races. In this somewhat unknown and unpredictable landscape, the richly diverse, newly-formed civilization of humans and aliens must learn to co-exist peacefully. Each week, viewers will follow an immersive character drama set in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri, while in the game, players will experience the new frontier of the San Francisco Bay area.

 

The series is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats), who also serves as showrunner, Michael Taylor (Battlestar Galactica) and Rockne O’Bannon (Farscape). Scott Stewart (Legion, Priest) directed the pilot; Michael Nankin serves as supervising producer/director on the series. Defiance is produced by Universal Cable Productions.

 

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

 

 
  • Leoben Conoy

    @torontomatt

    100% correct

  • The End

    @torontomatt
    @BSG was possibly the greatest scifi show ever created

    Somewhat agree, but I preferred Stargate SG1 personally.

  • Leoben Conoy

    @Somewhat agree, but I preferred Stargate SG1 personally.

    Never watched SG1, but I do know that BSG was amazing and also Stargate Universe had BSG potential until it was prematurely cancelled.

    and back to the topic at hand, bottom line? Defiance is just a shell of the science fiction greats that were once on this once noble channel.

  • The End

    @Leoben Conoy
    @Stargate Universe had BSG potential until it was prematurely cancelled.

    Respectfully, the show was not prematurely cancelled, the ratings were dreadful, and the show overly expensive, more expensive than Atlantis which rated higher too. Stargate fans deserted the show in huge numbers.

    @Defiance is just a shell of the science fiction greats that were once on this once noble channel.

    To be fair, nothing is unique on TV these days. All the unique ideas have already been done, so really you’re just meant to take shows at face value lol

  • Leoben Conoy

    @Respectfully, the show was not prematurely cancelled, the ratings were dreadful, and the show overly expensive, more expensive than Atlantis which rated higher too. Stargate fans deserted the show in huge numbers.

    Agreed. My verbage was off. It deserved better and it certainly deserved to have some type of closure given to hit by Syfy. And the fans that deserted it, deserted it cause they couldnt get over themselves (because it was just so unlike the other Stargates) and actually give a shot to the one of the most pure science fiction shows I have ever seen (and probably will ever see).

    @To be fair, nothing is unique on TV these days. All the unique ideas have already been done, so really you’re just meant to take shows at face value lol

    I didnt say it had to be unique. I certainly did not expect it to be. What I expected it NOT to be was a cheesy Terra Nova clone.

  • RandomCommentor

    From what I hear, apparently Comcast looped ads for it on On Demand for over 2 weeks. So yeah, with all the promotion it got, it better have got at least a 1.0 for the premiere!

    Now the real test comes over the next couple of weeks…

    P.S. The video game tie-in idea is kind of neat, but I have a sinking feeling just from watching the ads that the execution isn’t going to hold up.

  • PurpleDrazi

    @Leoben
    that were once on this once noble channel.

    Whoa, whoa…let’s not get carried away here.

    As for Defiance, I thought it was OK. I’ll put it this way. It was not as good as I hoped it would be, but it was better than I expected it to be.

  • CookyMonzta

    A little bit of ‘Farscape’, a little bit of ‘Andromeda’, a little bit of ‘Earth: Final Conflict’ and a little bit of ‘LEXX’. I miss all of them. O’Bannon is the same guy who created ‘Alien Nation.’ Seems to be a bit of that in this series as well.

    Give this one the ‘Star Trek’ treatment; 3 years. If the audience wants more by the time that 3rd season is up, push it to 5 years. Maybe we’ll get a climax reminiscent of the 4th season of ‘Babylon 5′.

  • The End

    @Leoben Conoy

    Stargate not getting closure in general was more the fault of MGM than Syfy, MGMS kneejerk pull the plug, and dismantle and sell off the set pieces/props was not Syfys decision. Syfy was always willing to discuss more Stargate movies with MGM but because of SGUs failure and MGMs money situation that never happened.

    Fact remains Stargate as a whole was a hugely expensive production in general, as it used up several stages at Bridge Studios too which cost MGM money too, money they were unwilling to spend more of.

    @and actually give a shot to the one of the most pure science fiction shows I have ever seen (and probably will ever see).

    To be fair, people gave it a chance and didn’t like it. It wasn’t just because it was different to the other Stargate shows, it was also because people didn’t like the characters, the writing, they had no character to root for. If people don’t find the characters likable, there’s not much you can do lol

    @CookyMonzta

    Not entirely sure Defiance will last that long personally. By that I mean the idea of a Game and a TV show that relate to each other, I think in the coming years, interest in the game will die out, and the ratings will too. None the less, it’s a great idea.

  • Dahne

    I enjoyed it and that was a relief. It didn’t have characters I loathed like Terra Nova and Revolution. They had the snarky doctor who lifted every scene she was in. There is real promise with the father-daughter scenario that was barely touched upon and Lady Tarr – Macbeth intrigue has me interested. I thought the whole thing was a bit too long but I’m not really into 2 hour premieres. Mostly it reminded me of Borealis, which unfortunately didn’t get picked up past the TV movie, and Alien Nation more than the other shows previously mentioned.

  • Chris carr

    well let’s see eureka premiered in 06 and warehouse 13 premiered in 09 with a view of 3’2moro
    So I’m calling bull

  • cimmer

    @The End, I don’t think it’s got three years in it either. Granted its ratings could stay steady but I’m thinking for the cost? Two and done unless it picks up some serious steam. I know a lot of gamers here in the Bay Area and creators of games and the game isn’t generating good interest. As I said, it’s already outdated and unless they put some money into it and rev it up a bit, it’s going the way of the Stargate game.

    I don’t think it’s a must see for me but I do hope the writing gets better because the dialogue was not very interesting or maybe it was just the delivery? No, no, it was the dialogue. lol

  • Solelle

    It was good. And the repeats of the show are pulling decent ratings for syfy the second run of the premiere pulled a .04 which if it where on the CW would mean it would get a 4 year run hehe. I dont think it will drop too much from the 1.0 it got on its first run last night maybe a .08 or .07 I guess we will see but it got a 1.0 on its first run monday night and then got a .04 when they ran it again later that night that is good for syfy.

  • cimmer

    It’s an expensive show that’s been hyped up the wazoo for months. Shows like TWD, Game of Thrones, heck even Duck Dynasty have kind of changed the cable landscape. Advertisers are expecting more bang for their buck and now know that cable shows can get much better ratings than they used to expect. True, cable shows can still survive on lowers ratings but it depends on the budget. Now Syfy does skew older, note the 25-54 is a slightly higher rating than the 18-49 and Syfy doesn’t make a big deal out of it but they get most of their viewers from the 25-54 crowd; they’re kind of like the TNT of science fiction and fantasy channels. lol But still, I was expecting and I’m sure Syfy was hoping for bigger numbers in the 18-49 category and overall,because shows usually go down from their premiers. Of course, I guess this could pull a Walking Dead but I’m not getting that vibe from the morning after comments and reviews.

  • Leoben Conoy

    @The End

    @Stargate not getting closure in general was more the fault of MGM than Syfy, MGMS kneejerk pull the plug, and dismantle and sell off the set pieces/props was not Syfys decision. Syfy was always willing to discuss more Stargate movies with MGM but because of SGUs failure and MGMs money situation that never happened.

    ahhh thank you I had no idea that was the case. that’s idiotic on mgm.

  • RS

    I loved the show. The duet in the car was wonderful; the father-daughter relationship was wonderful; the sisters Madam and Madam Mayor relationship was wonderful; the introduction of new language (roller for car, feel for understand) was wonderful. And hold onto your hats, there’s a female character over the age of 50. Of all the character on this network – vampires, ghosts, robots, magicians, werewolves, etc. – the most elusive of them all would be an old lady. And the old lady here is *Spoiler Alert” the Big Bad. WOW!

  • Joe Wilson

    Warehouse 13 also had 1.3 million in the 18-49 Demo, and a higher Adults 25-54 (1.7 vs 1.4)

    So is syfy comparing it to Eureka just for spin?

  • Jacob

    no matter how you spin it 2.7 total viewers is not good for this show. Defiance was heavily promoted on tv, should have had double the viewers. Any one know how the game sales are?

  • PurpleDrazi

    There are two things that about this show that help raise it above mediocrity and make it worth watching:

    The first is the father/daughter relationship. The two actors work well together and make you want to root for them. There is definately a backstory there worth exploring.

    The second is Jaime Murray. Enough said.

  • Julia

    It got better ratings then a bunch of the stuff on say the cw. I think for syfy standards this show was a moderate success. I figured the rating would be much lower just because it is on syfy. Also it is nice to see a dynamic of father daughter rather than two lovers. If it does not cost too much to make syfy might hold on to it for a few seasons. But this is syfy and they tend to dump shws even good ones around season 4 or 5 unless it is really good then they dump it as season 1 like Dresden files lol. As for the bsg comment that show was a really good show and it made the money to prove it. now caprica err it was not awful and that is all I will say about it. ok so maybe caprica was not great but im trying to be nice.

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