'Defiance' is Syfy's Most Watched Scripted Series Premiere Among Adults 18-49 Since 2006

Categories: 1-Featured,Network TV Press Releases

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April 16th, 2013

Defiance

via press release:

NEW EARTH. NEW RULES. NEW RECORDS!

 

SYFY’S TRANSMEDIA EVENT DEFIANCE MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

 

NEW YORK – April 16, 2013 – New Earth. New Rules. New Records. Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

 

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

 

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

 

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever. It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days. In addition, Syfy Sync – Syfy’s second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

 

Defiance became Syfy.com’s best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy’s Digital Portfolio across key metrics.

 

Defiance is NBC Universal’s biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

 

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy’s Powerful Mondays programming bloc.

 

Defiance’s luminous cast includes Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden – and tumultuous – arrival of seven unique alien races. In this somewhat unknown and unpredictable landscape, the richly diverse, newly-formed civilization of humans and aliens must learn to co-exist peacefully. Each week, viewers will follow an immersive character drama set in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri, while in the game, players will experience the new frontier of the San Francisco Bay area.

 

The series is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats), who also serves as showrunner, Michael Taylor (Battlestar Galactica) and Rockne O’Bannon (Farscape). Scott Stewart (Legion, Priest) directed the pilot; Michael Nankin serves as supervising producer/director on the series. Defiance is produced by Universal Cable Productions.

 

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

 

 
  • Austen

    Deadline posted an article about the defiance premier. It got 2.7 million veiwers.

    {“Last night’s series premiere of Syfy’s new drama Defiance drew 2.7 million viewers and 1.3 million adults 18-49 to become the channel’s most-watched scripted series premiere in adults 18-49 and 18-34 (479,000) in seven years, since the 2006 debut of Eureka. The two-hour Defiance opener also delivered Syfy’s top performance in total viewers and adults 25-54 (1.4 million) since 2009 (Warehouse 13). Defiance was developed as a TV series and companion Trion Worlds video game, which has logged more than 6 million hours of gameplay since its April 2 launch. Defiance is NBCUniversal’s biggest day-and-date launch ever, premiering in more than 55 countries April 15-16 including the UK, Canada, Germany and France. Beginning next Monday, Defiance will assume its regular 9 PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10 PM.”}

    So 2.7 million thats pretty good for syfy right. I know it is not network tv numbers for for syfy thats alot.

  • Sam

    Hmmm, how long will it last.

  • Other than THAT Mrs. Lincoln how was the play?

    One defect of the pilot movie is that it didnt detail what happened between 2013 (when the aliens first arrived) and 2046. Once can go to the website to find all that out. But for the casual viewer they might not bother. It wouldnt have taken long to recap the major events. It would have made it less confusing for the causual viewer.

  • Ogla Sungutay

    Bad acting. Bad script. Bad storytelling.

  • jason

    Good show but i agree with Mrs lincoln that it they didnt really tell what happened between 2013 and 2046 how did we go from a ship coming to earth to the planet looking like it is. Maybe they will recap that in the next episode. I sure hope so because i had to go and look it up online to see what happened. GOod show otherwise. good effects and good story line.

  • Just Desserts

    I prefer Bates Motel and After Lately on Mondays.

  • Just Desserts

    @jason

    The Neighbors. :-)

  • Greg

    Horrible. Just horrible. Firefly or SGU this is not. Cliche bordering on annoying, bad acting, bad writing, no point to it really. Just bad, no other way to say it. Removed from my Season Pass.

  • Maest

    IMHO – felt like “show by committee”

    Felt like a bit of Terra Nova, meats creatures from Farscape, crossed with Firefly… I am looking forward to seeing it past the pilot. I always want to give scripted a chance since its “SOMETHING”. But seriously, this felt like a safe, and vary blatant rip of the “best-of”. Felt too patchworked and rather uninspired.

  • Richard Steven Hack

    Jason50: “First episode as good as any episode of Revolution, Falling Skies, and Terra Nova…”

    Given that those are the three worst sci-fi shows aired in the last decade (not counting The Event), that’s damning with faint praise.

    I expect they’ll cover a number of the events between 2014 and 2046 in flashbacks to explain the more or less cryptic references to the lead character’s military career (which is pretty clearly ripped off from Mal Reynolds and Serenity Valley.)

    I agree the father-daughter relationship is probably the best aspect of the characterization. The father is less interesting than the alien daughter. And of the pairing of Jaime Murray and Tony Curran, it’s clear Jaime will be the influential one, which is possibly why Tony seems a bit more toned down than his usual characters (anyone remember him as Marcus in the second Underworld movie? He can out-act Scott Speedman standing on his head – not that out-acting Speedman is all that hard.) I’m also looking forward to Mia Kirshner’s role being important.

  • Tim

    A bland mix of “Terra Nova,” “Revolution,” “Stargate,” and “Deep Space Nine.” Yawn.

  • PeterScott

    It’s an unbelievable cheese fest with massive overdose of mediocre CGI.

  • Patrick Gillease

    I would have much preferred a series order for “Battlestar Galactica: Blood & Chrome” over this! SyFy should be sold to a company that will actually air science fiction and go back to being Sci Fi Channel !!

  • Jason50

    @RSH- LOL, I had to say something positive as the pilot did hold my interest for 2hrs and kept me entertained but there wasn’t anything about the show which stood out and I liked. So I couldn’t bring myself to say Defiance was better than any of those three shows even though it’s not saying much. I hope I’m not hating on it in a few weeks like I did with Falling Skies.

    BTW, Orphan Black developing into a good show especially that last episode. Also starting to get into Dr. Who which now gives me a Saturday lineup to watch.

    @Patrick Gillease- I was so excited for a BSG: Blood and Chrome series, disappointed when I heard it would be a short web series. I can’t get on SyFy’s case too much because they are actually really trying to establish a new franchise instead of going back to the BSG and Stargate well. As much as I want new series from the BSG, Stargate, and Star Trek franchises I’m actually glad SyFy took a chance with something even though Defiance may probably never reach the success of those other series.

  • Bob Keller

    It’s much better than Revolution (with it’s incredible flaws in production and design). It does make on wonder how NBC ended up with the mediocre “Revolution” when it’s little cable sister, SyFy, ended up with the significantly better “Defiance?”

  • groove365

    I think that so far this is the best thing syfy has made since bag.
    I’ll keep watching for the whole season based on the premiere and I expect it to get better as it goes as most sci-fi shows do.

  • groove365

    Bsg. Damn you spell check!

  • madrat

    I got to wonder what the numbers were for last night. I got 20 minutes into the pilot and gave up. I tried to watch the first episode and gave up. The makeup is bad, all the aliens are human hybrids, making it easy to put bad make up on. I got a feeling they will not be able to keep up the numbers.

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