NBC Matches Its Top 18-49 Weekly Average in 13 Weeks With a 1.7 for the Week of April 8-14

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April 16th, 2013

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via press release:

NBC MATCHES ITS TOP 18-49 WEEKLY AVERAGE IN 13 WEEKS, WITH A 1.7 FOR THE PRIMETIME WEEK OF APRIL 8-14

 

 

The Voice’ IS THE #1 AND #2 ENTERTAINMENT SHOW OF THE WEEK ON ABC, CBS, NBC & FOX IN ADULTS 18-49, AS WELL AS ADULTS 18-34 AND 25-54, ALL KEY WOMEN, TEENS AND KIDS

 

The Voice’ SCORES ITS HIGHEST MONDAY RESULTS IN MORE THAN A YEAR AND ‘REVOLUTION’ MAINTAINS ITS 18-49 RATING WEEK TO WEEK, DESPITE NCAA COMPETITION

 

NBC WINS TUESDAY AS ‘The Voice’ DELIVERS THE NIGHT’S #1 18-49 RATING, TOPPING TUESDAY’S #2 SHOW BY A 63 PERCENT MARGIN

 

Ready For Love’ DEBUTS WITH NBC’S BEST TUESDAY 9-11 P.M. ET 18-49 RATING SINCE JAN. 22

 

Hannibal’ GROWS VS. THE PRIOR WEEK’S DEBUT, IS THE FIRST NEW DRAMA AMONG 16 DEBUTS ON THE BIG 4 THIS SEASON TO GROW FROM WEEK 1 TO WEEK 2 IN TOTAL VIEWERS

 

COMMUNITY’ EARNS ITS HIGHEST 18-49 GRADES IN FIVE WEEKS

 

FRIDAY’S ‘Fashion Star’ SEWS UP FIVE-WEEK HIGHS IN 18-49 AND TOTAL VIEWERS

 

‘ALL-STAR CELEBRITY APPRENTICE’ MATCHES ITS SEASON HIGH IN 18-49 WITH A 29 PERCENT JUMP WEEK TO WEEK

 

UNIVERSAL CITY, Calif. – April 16, 2013 – With “The Voice” ranking #1 and #2 among primetime entertainment telecasts on ABC, CBS, NBC and Fox in adults 18-49 for the week of April 8-14, NBC has equaled its highest weeklong 18-49 rating in 13 weeks, according to “live plus same day” viewing data from Nielsen Media Research. For the week, NBC averaged a 1.7 rating, 5 share in adults 18-49 and 5.1 million viewers overall.

 

The 1.7 matches NBC’s highest 18-49 rating since the week of January 7-13 (2.2).

 

The Monday and Tuesday editions of “The Voice” ranked #1 and #2 for the week among primetime entertainment telecasts on ABC, CBS, NBC and Fox in adults 18-49 (excludes sports programming, including CBS’s NCAA Basketball coverage), as well as adults 18-34, adults 25-54, women 18-34, 18-49 and 25-54, plus teens 12-17 and kids 2-11. Additionally, “The Voice” ranked #1 among non-sports telecast on those nets in men 18-49 and 25-54.

 

Primetime averages for the week of April 8-14 in adults 18-49 are: CBS, 2.4/7; Fox, 1.9/6; NBC, 1.7/5; ABC, 1.3/4; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 10.8 million; Fox, 6.0 million; ABC, 5.9 million; NBC, 5.1 million; and CW, 0.9 million.

 

Season to date averages through eight weeks are: CBS, 3.0/8; Fox, 2.5/7; NBC, 2.4/7; ABC, 2.3/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 12.1 million; ABC, 7.8 million; Fox, 7.1 million; NBC, 7.0 million; and CW, 1.8 million.

 

NBC highlights for the week of April 8-14

 

Monday: "The Voice" (5.0 rating, 12 share in adults 18-49, 14.0 million viewers overall from 8-10:01 p.m. ET) grew week to week by 6 percent in 18-49 rating (to a 5.0 from a 4.7) and 5 percent in total viewers (14.0 million vs. 13.3 million) and was the night's #1 non-sports telecast in both categories. These are "The Voice's" highest 18-49 and total-viewers results so far this cycle on either a Monday or a Tuesday. In 18-49, the 5.0 is the show's highest rating on any night of the week since Monday, March 12, 2012 and in both 18-49 and total viewers, it's the top-scoring Monday "Voice" since that same date. "The Voice" was up 14 percent versus the third Monday telecast of the prior cycle (4.4 on September 24, 2012) and up 25 percent versus the same night last year (4.0 on April 9, 2012).

 

In total viewers, "The Voice" beat "Dancing with the Stars" head to head (14.0 million vs. 13.2 million) for just the second time, with the prior time being October 1, 2012 (with 12.6 million vs. 12.4 million for "Dancing").

 

"Revolution" (2.2/66 in adults 18-49, 6.1 million viewers overall from 10:01-11 p.m. ET) matched the prior week's 18-49 rating, despite this week’s competition from CBS's NCAA Basketball Finals. "Revolution" tied as the #2 non-sports show of the night on ABC, CBS NBC and Fox. Note that “Revolution” has established itself as a highly time-shifted show, growing during the prior week by 46 percent going from its next-day "live plus same day" rating (2.23) to its "live plus seven day" rating (3.25).

 

Tuesday: NBC finished #1 Tuesday night in adults 18-49, with "The Voice" (4.4/14 in 18-49, 13.3 million viewers overall from 8-9:01 p.m. ET) ranking as the #1 show of the night with a 7 percent gain in 18-49 and total viewers versus its most recent telecast that ran opposite an original "NCIS." This week's "Voice" was also up versus the year-ago Tuesday telecast by 26 percent in 18-49 and 48 percent in total viewers. "The Voice" won its time period head to head by 63 percent over CBS’s "NCIS," which tied for the #2 telecast Tuesday night with "NCIS: LA" (4.4 vs. 2.7). In total viewers, "The Voice" out-delivered ABC's "Dancing with the Stars" for a second night in a row (with 13.3 million at 8 p.m. vs. "Dancing's" 12.1 million at 9).

 

The debut of “Ready For Love” (1.5/4 in 18-49, 3.7 million in total viewers from 9-11 p.m. ET) earned NBC's highest 18-49 rating in the time period since January 22 (excludes the night of the State of the Union Address). In total viewers, it was NBC's biggest overall audience in the slot, excluding live news, since February 5. In the time period, “Ready For Love” tied for #2 among ABC, CBS, NBC and Fox in adults 18-34 and was #2 outright among those networks in women 18-34.

 

Wednesday: A special Wednesday rebroadcast of the prior week's “Hannibal” premiere (1.0/3 in adults 18-49, 3.1 million viewers overall at 10 p.m. ET) built by 11 percent on its 18-49 lead-in from an encore telecast of "Law & Order: Special Victims Unit" (0.9/3 in adults 18-49, 3.8 million viewers overall at 9 p.m. ET).

 

Thursday: “Hannibal” (1.7/5 in 18-49, 4.4 million viewers overall at 10:01 p.m. ET) grew versus the prior week's series premiere in 18-49 rating (to a 1.7 from a 1.6) and in total viewers (4.376 million vs. 4.360 million) to score NBC's top 18-49 rating in the time period with entertainment programming in 13 months, since March 1, 2012 (excludes live news and sports). "Hannibal" is just the second new drama on ABC, CBS, NBC or Fox this season to improve on its debut rating in week two (along with Fox's "The Following") and is the only new drama among 16 that have debuted on those networks to have improved from week one to week two in total viewers.

 

Versus encore drama competition on ABC and CBS, "Hannibal" ranked #1 for the hour on ABC, CBS and NBC in adults 18-49 and other key demos.

 

Community” (1.2/4 in 18-49, 2.8 million viewers overall at 8 p.m. ET) jumped week to week by 20 percent in 18-49 rating (to a 1.2 from a 1.0) and 23 percent in total viewers (2.8 million vs. 2.3 million) and claimed its highest 18-49 rating in five weeks (since March 7).

 

“Parks and Recreation” (1.5/5 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET) and “The Office” (1.9/5 in 18-49, 3.8 million viewers overall from 9-9:31 p.m. ET) both delivered their highest total-viewer results since February 14.

 

"Go On" (1.1/3 in 18-49, 2.7 million viewers overall from 9:31-10:01 p.m. ET) generated the biggest NBC audience in the time period, excluding a special February 14 hour-long "Office," since January 24.

 

Friday: "Fashion Star" (0.8/3 in 18-49, 2.9 million viewers overall at 8 p.m. ET) hit a five-week high in 18-49, matching its March 8 debut rating for a series high. Week to week, "Fashion Star" grew by 33 percent (to a 0.8 from a 0.6). In total viewers, "Fashion Star" also scored a five-week high, with its biggest overall audience since March 8. In the time period, "Fashion Star" ranked #2 among ABC, CBS, NBC and Fox in adults 18-49 total viewers and other key measures.

 

"Rock Center with Brian Williams" (0.8/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) grew week to week by 14 percent in 18-49 rating (to a 0.8 from a 0.7), to match its highest rating since March 8.

 

Saturday: A rebroadcast of “Saturday Night Live,” with host Melissa McCarthy and musical guest Phoenix (1.0/3 in 18-49, 3.0 million viewers overall at 10 p.m. ET) generated the show's top 18-49 rating in this time period since March 16 (1.1/4 with a telecast hosted by Justin Timberlake) and earned the second-highest 18-49 rating among 11 "SNL" encores to air in this slot so far this season.

 

Sunday: "All-Star Celebrity Apprentice" (1.8/5 in 18-49, 5.3 million viewers overall from 9-11 p.m. ET) jumped 29 percent versus the prior week's 10-11 p.m. telecast (1.4/4) and was up 16 percent in total viewers (5.273 million vs. 4.535 million), to match the show’s season high in 18-49 rating, last achieved on March 17, and earned its second-best overall viewer total this season, behind only the 5.5 million of March 17.

 

"All-Star Celebrity Apprentice" ranked #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC in adults 18-49 and other key demos.

 

An encore telecast of "The Voice” (1.0/3 in 18-49, 3.8 million viewers overall from 7-9 p.m. ET) grew from its first half-hour to its fourth by 150 percent in 18-49 rating (to a 1.5 from a 0.6) and 97 percent or 2.5 million persons in total viewers (5.1 million vs. 2.6 million).

 

WEEKLY AVERAGES

Average rating, share and audience in each category

 

ADULTS 18-49

 

 

 

CBS 2.4/7, 3.1 million

 

Fox 1.9/6, 2.4 million

 

NBC 1.7/5, 2.1 million

 

ABC 1.3/4, 1.7 million

 

CW 0.3/1, 0.4 million

 

Each rating point equals 1.27 million viewers

 

ADULTS 25-54

 

CBS 3.3/8, 3.9 million

 

Fox 2.4/6, 2.8 million

 

NBC 2.1/5, 2.5 million

 

ABC 1.8/5, 2.1 million

 

CW 0.3/1, 0.4 million

 

Each rating point equals 1.19 million viewers

 

TOTAL VIEWERS

 

CBS 3.7/10, 10.8 million

 

Fox 2.1/5, 6.0 million

 

ABC 2.0/5, 5.9 million

 

NBC 1.8/5, 5.1 million

 

CW 0.3/1, 0.9 million

 

Each rating point equals 2.89 million viewers

 

2012-13 SEASON AVERAGES

Average rating, share and audience in each category

 

ADULTS 18-49

 

 

 

CBS 3.0/8, 3.8 million

 

Fox 2.5/7, 3.2 million

 

NBC 2.4/7, 3.0 million

 

ABC 2.3/6, 2.9 million

 

CW 0.7/2, 0.9 million

 

Each rating point equals 1.27 million viewers

 

ADULTS 25-54

 

 

 

CBS 3.9/10, 4.7 million

 

Fox 2.9/7, 3.5 million

 

NBC 2.9/7, 3.4 million

 

ABC 2.8/7, 3.3 million

 

CW 0.8/2, 0.9 million

 

Each rating point equals 1.19 million viewers

 

TOTAL VIEWERS

 

CBS 4.2/11, 12.1 million

 

ABC 2.7/7, 7.8 million.

 

Fox 2.5/6, 7.1 million

 

NBC 2.4/6, 7.0 million

 

CW 0.6/2, 1.8 million

 

 

 

 
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