via press release:
THE MASTERS® ON CBS SPORTS IS SECOND-MOST-WATCHED IN 12 YEARS AS ESTIMATED 44.3 MILLION VIEW ALL-OR-PART OF WEEKEND COVERAGE
An estimated 44.3 million viewers (Persons 2+) watched CBS Sports’ third- and final-round coverage of the 2013 Masters on Saturday, April 13 and Sunday, April 14, making it the second-largest number of viewers to watch all-or-part* of the Network’s weekend coverage of the Masters in 12 years.
Sunday’s final round, which saw Australia’s Adam Scott win the coveted Green Jacket in an extra-holes playoff over Argentina’s Angel Cabrera for his first career major, was watched in all-or-part by 37.4 million viewers (Persons 2+), up 13% from last year’s 33.1 million viewers.
Saturday and Sunday’s 44.3 million viewers was up 13% from 39.3 viewers in 2012. Saturday’s third round was watched in all-or-part by 20.9 million viewers, up 19% from last year’s 17.5 million viewers.
Sunday’s final-round coverage earned an average preliminary national household rating/share of 9.4/19, up 18% from last year’s 8.0/19.
Saturday’s third-round coverage earned an average preliminary national household rating/share of 5.8/13, up 16% from last year’s 5.0/12.
* Based on a Nielsen analysis of Persons 2+ that watched at least six minutes of coverage.