A&E Network Launches New Multi-Platform Brand Initiative ‘Project Startup’
via press release:
A&E NETWORK LAUNCHES NEW MULTI-PLATFORM BRAND INITIATIVE
NETWORK PARTNERS WITH LEADING CROWDFUNDING COMMUNITY ROCKETHUB TO HELP CHANGE THE LIVES OF ASPIRING ENTREPRENEURS
New York, NY – April 17, 2013 – A&E Network is extending its “Real Life. Change.” pro-social campaign through a new multi-platform brand initiative, PROJECT STARTUP (ProjectStartup.com). Whether it’s the Robertsons of “Duck Dynasty,” the buyers on “Storage Wars” or the traders on “Barter Kings,” A&E’s unique brand of original programming emphasizes the new entrepreneurial spirit in the nation today. By partnering with RocketHub, one of the leaders in crowdfunding, A&E’s PROJECT STARTUP will support a new wave of entrepreneurs and innovative thinkers to help bring their businesses to life. PROJECT STARTUP launches April 17, 2013.
A&E will work with RocketHub to identify key entrepreneurs who have current projects in development on RocketHub’s platform that reflect the network’s commitment to the new entrepreneurial spirit. A&E will support these projects with a significant seed money contribution to help them reach their fundraising goals, in addition to potential national exposure on all of the network’s platforms – including on-air and online.
“A&E remains committed to using our power to reach millions of viewers who invite us into their homes daily to help improve the lives of those we touch,” said Dr. Libby H. O’Connell, Senior Vice President of Corporate Outreach for A+E Networks. “Through our partnership with RocketHub, we will be able to use our platforms to help entrepreneurs throughout the country see their vision brought to life.”
In addition to supplying funding and exposure, PROJECT STARTUP will offer workshops, community town halls, entrepreneurial tips from A&E talent and original educational content on crowdfunding. A&E will also be creating co-branded sponsorable custom on-air vignettes for potential advertisers who are looking to link their brands with this groundbreaking initiative.
“Project Startup provides an outstanding opportunity for entrepreneurs who can now raise more funding and access new audiences,” said Brian Meece, CEO of RocketHub. “RocketHub is honored to be a part of the A&E family to expand opportunity for entrepreneurs across America.”
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades,” “Longmire” and “Bates Motel,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at press.aenetworks.com.
RocketHub is an international, pioneering, open community that has helped thousands of entrepreneurs, scientists, artists, and social leaders raise millions of dollars. Part of
RocketHub’s mission is to educate the public on the power of the crowdfunding model. As a result, the founders have lectured on crowdfunding at top schools and conferences around the globe, and have even testified in the U.S. Congress on the power of onlinefundraising.