'Awkward' Season 3 Premiere is the Number 1 Cable Series of the Day Among Persons 12-34

Categories: Network TV Press Releases

Written By

April 17th, 2013

awkward season 3

via press release:

The Season Three Debut is the #1 Cable Series of the Day with P12-34, the Highest Rated "Awkward" Premiere to Date
and Tuesday’s Most Social Television Program
New York, NY (April 17, 2013) – The season three debut of MTV’s hit scripted series “Awkward” garnered a 2.3 P12-34 rating for each of the two back-to-back episodes, making it the highest rated debut for the series to date, up five percent from the season two premiere and 35 percent from season one launch. The premiere episodes were Tuesday’s #1 and #2 cable series of the day with P12-34, averaging 2.1 million total viewers for each episode.
The series also had its highest rating ever among teens, with a 4.0 rating for the 10:00 p.m. episode and a 3.9 for the 10:30 p.m. episode, making the premieres the top two telecasts across all television for the day in the demo. The show earned an impressive 6.4 and a 6.3 rating with female teens for the first two episodes, also ranking #1 and #2 across all television for the day.
“Awkward” was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide. In total, the show generated over 360,000 tweets by over 220,000 unique sources. Additionally, while off air in the lead up to the season three debut, MTV’s “Awkward” Facebook page experienced 50 percent growth, now boasting 2.3 million fans.
In next week’s episode, airing on Tuesday, April 23 at 10:00 p.m. ET/PT, Matty is distant after he finds out about Jenna’s pregnancy scare, and Jenna will do almost anything to avoid having "the talk." For a sneak peek, click HERE.
For more ways to connect with “Awkward” follow the show on Twitter @MTVAwkward or like it on Facebook.
“Awkward” was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.
Awkward will air internationally on MTV channels around the world beginning September 2013.
Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Twitter volume from Social Guide.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
  • DW

    yep was right. im not the age group for the show. its still good though. :)

  • iMember

    Goooooooooooo Awkward. One of the BEST shows on television today!

  • Jenny

    Awkward is a great show, and it’s great to see MTV promote this gem so hardcore. If they could get more shows like Awkward it could completely change the tone of their network.

  • Tommy

    Go Awkward!

    I’ve never said this before BUT: 6Seasons&aMovie!

  • david

    Great start to the season for the show. I will watch it tonight.

  • Van

    Seriously, this show is both parts outrageous fun and heartwarming comedy, put through teen psychosis. Really a gem!!

  • Jared

    Awkward is by far one the smartest,wittiest comedies on television period. Happy to see that MTV made the right decision in ordering double the episodes this season. Great to see such a strong start for the premiere.

  • Grace

    I love awkward me and my sister can’t get more of the stuff

  • Lance B.


  • PurpleDrazi

    #1 Cable Series of the Day with Persons 12-34.

    Well now, that’s a demo you don’t often hear about…

  • Oliver

    12-34 is MTV’s target demo, not one they’ve plucked out of thin air

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