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TV Ratings Tuesday: 'The Voice' & 'Dancing With the Stars' Rise, 'Hart of Dixie' Down, 'Ready for Love' Sinks, 'Splash' Dives to a Low

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April 17th, 2013

Hart of Dixie April 16

Scoreboard NBC CBS FOX UNI ABC CW
Adults 18-49: Rating/Share 2.4/7 1.6/5 1.5/4 1.5/4 1.5/4 0.4/1
Adults 18-34: Rating/Share 1.7/6 0.9/3 1.4/5 1.3/4 0.8/3 0.4/2
Total Viewers (million) 6.843 9.814 x3.371 3.596 8.880 0.990

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NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice earned a season Tuesday high 4.5 adults 18-49 rating, up 2 percent from last week’s 4.4. Your predictions were too optimistic. Ready For Love scored a 1.3 adults 18-49 rating down 13 percent from a 1.5 for last week’s premiere.

On CBS, Golden Boy garnered a 1.5 adults 18-49 rating, even with last week.

On ABC, Splash notched a series low 1.1 down 8 percent from last week's 1.2 adults 18-49 rating. Dancing with the Stars earned a 2.1 adults 18-49 rating up 5 percent from last week’s  2.0. Body Of Proof scored 1.4 adults 18-49 rating, matching last week’s performance.

On FOX, Hell’s Kitchen earned a 1.9 adults 18-49 rating, even with last week.

On The CW, Hart Of Dixie scored a 0.5 adults 18-49 rating down 17 percent from last week’s 0.6.

Broadcast primetime ratings for April 16, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 4.5/14 13.78
FOX Hell's Kitchen 1.9/6 4.58
CBS NCIS: Los Angeles - R 1.3/4 9.23
ABC Splash 1.1/3 5.20
CW Hart Of Dixie 0.5/2 1.32
9:00 ABC Dancing with the Stars 2.1/6 12.45
CBS NCIS - R 2.1/6 12.28
NBC Ready For Love (9-11PM) 1.3/4 3.37
FOX New Girl - R 1.2/3 2.36
CW America's Next Top Model - R 0.2/1 0.66
9:30 FOX The Mindy Project - R 1.0/3 1.96
10:00 CBS Golden Boy 1.5/4 7.93
ABC Body Of Proof 1.4/4 8.99

 

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via press note:

In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.6/7.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.9/5.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • k:Alex

    Ok, NBC had given 2 chances for ‘Ready For Love’ to be a “hit” (like Biggest Loser).
    Nothing, kill it fast before those ratings kill one of the best lead-in as possible.

  • Nick

    Body of Proof is this season’s Harry’s Law. And Harry’s Law was much, much better. And had no lead-in support.

  • Justin121

    Just look at DWTS to see what 2 cycles a year does for a talent competition show.

    The Voice will fizzle. Whether it fizzles in 6 years like DWTS or 12 like Idol is up to NBC brass.

    (The X-Factor is effectivley a second cycle of IDol which accelerated its downward spiral last 2 years — 30% vs. 15%).

  • Joe

    I’m no retentionista but 30% for Ready For Love? Lol. I hope it adjusts down.

  • boom

    Michael : “Christina Milian needs to stay productive. NBC just give her a post-The Voice mini talk show. Where she can give her elaborate thoughts on each performance, have participants as guests, etc.”

    This is an inspired idea. Therefore, NBC will not think to put it into action!

  • Darious

    Charlie . Viewers doesn’t always translate to profit for a network. Yes, 12 million viewers might seem impressive but when considering that DWTT average viewer age is 61 this is not always a desired demo for the network. These people won’t be buying anything. The Voice however, has an average demo age of 45 years old do you know this people have the money to spend therefore the network can charge more for commercials and profit more because of it.

  • James

    @Alex

    L&O:SVU’s repeats on Thursday were not in order. And its repeats were not either from the start of the season or from the most recent episode aired.

  • omabin

    Some random points related to the discussion:

    – I don’t think most people who said NBC might be making a mistake by making two cycles per year of the voice were expecting short term losses. I certainly wasn’t, although I might not have expected such an upswing in the middle of spring depressed ratings. The problem is whether it will burn out in 6 years like DWTS or in 12 years like Idol. I don’t have data to back this up, but I think one cycle per year for these reality shows increases their lifespam (the biggest looser being up this year for instance). So, nobody can say they were wrong or right about that, as we don’t have that long term data available yet. Regardless, I think this was their only option.
    – It does pain me however to see how poorly they are using it. At this point though, I am not sure I know what left is there for them to do. They had the perfect solution all along. I’ve said it multiple times during February as soon as Smash debuted to its awful numbers, that NBC should have held of on the return of Grimm and moved it to Tuesdays at 9pm, followed by Hannibal at 10pm. The newsmagazines on fridays were actually somehow competitive and not a total disaster by NBC standards. It would give a very good spot to Hannibal and Grimm could use the extra exposure before it comes back to Fridays next year, especially after such a long hiatus. They didn’t do it and now I have no idea what can they do. The problem is that 2 hours to fill is just too much. I would reduce Ready for Love to 1 hour and send it to 10pm. Then, I would have rotating program at 9pm. The can probably squeeze out 2 hours of the voice 2 or 3 times (during knockouts for instance), or even some specials. Then, I would air a special episode of Chicago Fire there to give it more exposure and then 1 episode of Hannibal for the same reason. It would be enough to end the season. I think it is the best trade-off between short term rating gains and long term advantages of the voice.

  • theCroup

    Ready for Love is an embarrassment. I mean even by NBC standards it’s an embarrassment.

  • xwiseguyx

    Even Smash would do better in the slot than Ready For Love…

  • MJ

    The amount of people tuning out after The Voice is absolutely ungodly. RTL is making Go On look like the epic smash hit of the season by comparison. NBC is run by monkeys.

  • Alex

    @James
    So not just repeats and not just non-narrative repeats but completely out of order repeats of absolutely random episodes. How does this help drive viewers to a new show? SVU can air random repeats because its a show that’s been on the air for well over a decade (people are already very much familiar with it) and its (more or less) a straight forward procedural. The same isn’t true for Chicago Fire, Hannibal, Parenthood, Grimm or Revolution. If you’re going to air repeats of those shows in a dedicated repeat slot there needs to be a rhyme and reason to them otherwise what’s the point?

  • Alex

    @xwiseguy
    Even Smash would do better in the slot than Ready For Love…

    Yeah it was really pulling in viewers on Tuesday night. At the end of its first season when airing out of The Voice it was pulling a 1.8. Given the decline we’ve seen for season two I think there’s absolutely nothing to suggest it would be doing better. Plus its not two hours long.

  • theCroup

    @xwiseguyx

    Well, I don’t know that I would go that far. Smash was barely pulling a 1.0 on its good days. I think The Voice would have pulled it up some but not necessarily to where Ready for Love is now. And if they aired 2 hours of Smash, I’m betting that second airing of Smash would have dragged the average right back down. That being said, Smash has some redeeming qualities whereas I’m hard-pressed to think up any for Ready for Love.

  • Mrs. Angela Lansbury

    That young whippersnapper Dana Delany shall never hold a candle to my incomparable good friend Missus Kathy Bates!

  • r0ckmypants

    @Justin121 – You really enjoy twisting words, don’t you? “May” is the key. You are making the show out to be more than it is: a mediocre performer which could see renewal for reasons other than numbers, which is what this site is about.

  • James

    @Alex

    Why did NBC bother to replace Do No Harm with a repeat of L&O:SVU?

  • Justin121

    I never said it was a hit by the way. I’m not the one who enjoys twisting words.

    This site is about Renewals/Cancellations.

    BoP numbers are good enough for renewal.

    I’ll try an old trick I learned here:

    a mediocre performer which will see renewal thanks to its numbers, which is what this site is about.

    Fixed that for ya :D

  • Fred

    @James

    Because Do No Harm was the lowest rated new drama in the history of network television.
    L&O is a respected veteran drama that is more profitable and would garner higher ratings.

  • theCroup

    I wonder how much it would cost for NBC to buy old movie rights or to air some classic original-recipe L&O episodes on Tuesdays. I couldn’t handle more than 10 minutes of another episode of Ready for Love (I watched some when it first premiered) but I’ve been known to sit through cable airings of Kindergarden Cop and Zoolander for really no discernible reason. They could market it as “Movie Tuesday” or “Family Movie Tuesday” or the like.

    Same with L&O reruns. I’ll sit and watch episodes I’ve already seen (and in fact watched all the episodes of L&O: UK which were simply British remakes of original episodes). L&O is strongly station-identified too, so it’d be a network advertising bonus.

    Of course I’m being facetious, but I wonder if maybe those would do as well as Ready for Love.

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