‘CBS This Morning’ Posts Year-to-Year Gains in Adults 25-54

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via press release:

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN ADULTS 25-54 (+13%) THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, VIEWERS (+20%) AND HOUSEHOLDS (+16%) COMPARED TO LAST YEAR

“CBS THIS MORNING” ADDED +490,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR, AND POSTED LARGEST AUDIENCE SINCE FEBRUARY

CBS THIS MORNING posted double-digit percentage year-to-year gains among adults 25-54 (+13%), the demographic most important to those who advertise in News, viewers (+20%) and households (+16%). CBS THIS MORNING added +490,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending April 12. CBS THIS MORNING posted its best household rating since the week ending March 8, 2013, and attracted its largest audience since the week ending February 22, 2013.

 

CBS THIS MORNING

Week Ending April 12, 2013 Week Ending April 13, 2012 % Change

 

Adults 25-54

0.9/6 0.8/6 +13%

 

 

Viewers

3.00m 2.51m +20%

 

 

Households

2.2/8 1.9/7 +16%

 

 

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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