'CBS This Morning' Posts Year-to-Year Gains in Adults 25-54

Categories: Press Releases

Written By

April 18th, 2013

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via press release:

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN ADULTS 25-54 (+13%) THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, VIEWERS (+20%) AND HOUSEHOLDS (+16%) COMPARED TO LAST YEAR

“CBS THIS MORNING” ADDED +490,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR, AND POSTED LARGEST AUDIENCE SINCE FEBRUARY

CBS THIS MORNING posted double-digit percentage year-to-year gains among adults 25-54 (+13%), the demographic most important to those who advertise in News, viewers (+20%) and households (+16%). CBS THIS MORNING added +490,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending April 12. CBS THIS MORNING posted its best household rating since the week ending March 8, 2013, and attracted its largest audience since the week ending February 22, 2013.

 

CBS THIS MORNING

Week Ending April 12, 2013 Week Ending April 13, 2012 % Change

 

Adults 25-54

0.9/6 0.8/6 +13%

 

 

Viewers

3.00m 2.51m +20%

 

 

Households

2.2/8 1.9/7 +16%

 

 

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • TV Viewer

    I like CBS This Morning because it’s more focused on news and less on entertainment and friendly chit-chat among the hosts.

    There’s no back stabbing, or throwing someone under the bus, similar to NBC’s Today Show and what they did to Ann Curry.

    Third in ratings, but, it’s the network I turn to in order to find out what’s going on in the world, especially during the night while I was asleep.

  • xxxxxxxxxxxxxxxx

    matt lauer has always been a scumbag .. matt and nbc got exposed for what they really are. ann curry didnt deserve to be treated in such a disrespectful way. they could have released her without all the drama

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