Groundbreaking Bilingual Branded Entertainment Series ‘Mia Mundo’ Returns For Season 2
via press release:
“MIA MUNDO,” THE GROUND BREAKING BILINGUAL BRANDED-ENTERTAINMENT SERIES, PRESENTED BY TELEMUNDO MEDIA AND GENERAL MOTORS, RETURNS FOR A SECOND SEASON
THURSDAY, MAY 2 ON TELEMUNDO.COM
Novela Star Ximena Duque Joins the Cast this Season
Bravo Media Star Jenni Pulos from “Flipping Out” and “Interior Therapy” and Leading Lady Jacqueline Marquez, Together with Jose Guillermo Cortines, Sofia Lama Stamatiades, Melvin Cabrera, Monze Martinez and Martha Velasco Return for More Adventures in Life and Love
MIAMI – April 18, 2013 – “Mia Mundo,” the hit series that broke new ground as the first-ever bilingual branded entertainment crossover in history, returns for a second season on Telemundo.com’s page, www.miamundo.com. The surprising new episodes feature a new look, logo, and visual style. The new season will be introduced by a “Mia Mundo” season one daily marathon beginning on Monday, April 15 – leading into the season two premiere on Thursday, May 2.
The second season of original, dramatic short-form webisodes from Telemundo Media offers a complete 360° experience that will organically integrate General Motors products into the series storylines. Novela star Ximena Duque joins the cast this season, alongside Bravo Media star Jenni Pulos (“Flipping Out” and “Interior Therapy”), who returns in the recurring role of “Amy,” leading lady Jacqueline Marquez in the role of “Mia” and novela actors Jose Guillermo Cortines, Sofia Lama Stamatiades, Melvin Cabrera, Monze Martinez and Martha Velasco in supporting roles. As the first series in NBCUniversal’s history to feature English-language crossover stars, the bilingual English/Spanish web series became one of the most watched and successful web series of all time, topping 153 million impressions in 13 weeks during the first season run.
“With ‘Mia Mundo,’ Telemundo set out to break new ground through an innovative genre of compelling storytelling that resonates with both our English and Spanish speaking audiences and brings the best brands and our brightest stars together in an exciting platform,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. “We are very proud that our first foray into bilingual branded entertainment programming has been so warmly embraced by our ambicultural audience and are thrilled to be bringing it back for a second season.”
The multiplatform series was born out of exclusive research from the Beyond Demographics™Latino Identity study conducted by Telemundo Media and Starcom Mediavest Group, a groundbreaking approach to understanding the various psychographic segments of U.S. Hispanics in America today.
The first season introduced audiences to Mia Ramirez, (named after the research study’s Modern Independent Achiever) and her quest to find balance in life and love. This season finds Mia, an entertainment editor of an online magazine (and admittedly, a workaholic), getting married. Just a few short months from her wedding, she discovers that her fiancé Ryan has a 14-year-old daughter he never knew about. Now, she finds herself suddenly struggling to win the heart of a feisty teenager. Will Mia be ready for marriage and motherhood? In the new season, the journey of Mia, her friends, and co-workers will be presented in 21 four-to-five-minute webisodes, posting twice per week on Telemundo.com.
Branded integrations for General Motors will include the Chevrolet Camaro, Chevy Cruze, Chevy Sonic and Chevy Spark. These products will be incorporated organically in key moments of the characters’ stories and support the lifestyle of the series’ lead characters.
Audiences will be engaged on all platforms, beginning with weekly on-air “minisode” trailers on Telemundo that will drive viewers to watch the full episodes on Telemundo.com’s online and mobile platforms. Throughout its run, “Mia Mundo” will be featured in weekly cross-promotional segments on the network’s morning show “”Un Nuevo Dia” and members of the cast will walk the red carpet during Telemundo’s broadcast of this year’s Premios Billboard de la Música Latina. Season 2 culminates with three alternative endings that will be put before an audience vote on Telemundo.com and social media; the winning ending will be revealed in a TV special on mun2.
Telemundo.com and miamundo.com will feature a dynamic online and mobile experience, airing all of the “Mia Mundo” webisodes, exclusive bonus scenes, character bios, vlogs, actor’s interviews, thematic video and music packages, photo galleries, polls and finale voting — allowing viewers to engage with the characters and the story while showcasing attributes of General Motors vehicles. The site will host a “Mia Mundo” social media premiere party on Tuesday April 30 featuring key talent interacting with fans at home and exclusive video content. The Facebook page for “Mia Mundo” will include weekly posts from Mia in addition to custom polls, video imbeds and the ability to vote on the series finale. Digital platforms and online presence for “Mia Mundo” will be promoted on air and across NBCUniversal digital properties, as well as via social media.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.