Late Night TV Ratings For April 8-12, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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April 18th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

LENO, FALLON CONTINUE TO TOP THE LATE-NIGHT COMPETITION DURING THE WEEK OF APRIL 8-12

 

 

Tonight Show’ Delivers Biggest 18-49 Audience in 10 Weeks While ‘Late Night’ Beats Ferguson, ‘Nightline’ in All Key Ratings Categories

 

UNIVERSAL CITY, Calif. — April 18, 2013 — “The Tonight Show with Jay Leno” delivered its biggest 18-49 demo audience in 10 weeks as it defeated “Late Show with David Letterman” and “Jimmy Kimmel Live” in 18-49 viewers and total viewers for the week of April 8-12.

 

At 12:35 a.m. ET, NBC’s “Late Night with Jimmy Fallon” delivered bigger audiences than CBS’s “Late Late Show with Craig Ferguson” and ABC’s “Nightline” during their head-to-head half-hour in every key ratings category. Note that CBS's Monday, Thursday and Friday results are excluded from the weekly averages due to delays for sports coverage, while Friday's "Kimmel" was an encore.

 

Leno bested Kimmel in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers. And while “Tonight” and “Late Show” both rounded to a 0.8 rating in 18-49, Jay delivered the bigger audience in that key demo, 1.047 million to 974,000. That 1.047 million viewers was Jay’s biggest 18-49 audience since the week of Jan. 28-Feb. 1.

 

Leno has now delivered bigger 18-49 audiences than Letterman for the last 21 weeks in a row and topped Kimmel for 12 of their 14 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 25 weeks in a row and Kimmel for 14 of 14 weeks.

 

Versus the same week last year, Fallon was up 10 percent in adults 18-49 (to 668,000 from the year-ago 610,000), up 21 percent in adults 18-34 (289,000 vs. 238,000) and up 3 percent in total viewers (1.658 million vs. 1.609 million). Season to date, Fallon is up 7 percent in viewers 18-34 (297,000 vs. 278,000).

 

Fallon has now generated bigger 18-49 audiences than Ferguson for 26 of the last 27 weeks and prevailed in total viewers for 23 of the last 25 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC newsmagazine series for 14 weeks in a row in viewers 18-49 and 10 of the last 11 weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of April 8-12. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.8/3*

 

ABC “Kimmel,” 0.6/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/3*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 3.3 million viewers*

 

ABC “Kimmel,” 2.4 million viewers with encore telecasts*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.4 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* CBS’s Monday, Thursday and Friday results are excluded due to delays for sports coverage. Friday’s “Last Call” and “Kimmel” were encores.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF APRIL 8-12

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 

 

 

 

 
  • Gary Middleton

    btw, I don’t think it’s impossible that CNN would offer Leno something. Obviously they are desperate to shake things up, and they live in a world where “the demo” is 25-54. As it is now, they are diversifying into some entertainment-type programming this summer.

    If the late night genre in general ever settles on 25-54 as the key demo like the news guys, that could certainly buy Dave a little time.

  • Gary Middleton

    Nick, I agree, Jay was outstanding tonight.

  • Him

    Gary, don’t forget that CNN is now being run by Jeff Zucker… Really think Leno would want to work for him again or vice-versa?

  • Gary Middleton

    Him, I think of the words of Chris Rock: “a man is as loyal as his options.”

  • Nick

    I don’t think Zucker was to blame for Leno’s early departure in 2009. I think it was NBC as a whole scared of losing Conan and being forced into a difficult situation. Zucker is on the record of saying he would like to see a Leno show on CNN and seems to be a fan.

    To be realistic, CNN might be the only place where Leno would fit.

  • GARebelman

    Jay is around a 1.2-1.4 in the 25-54 Demographic. I also enjoyed Jay tonight. I love him pointing out all the canceled shows and mocking NBC changing the lights all to green for “Earth Day”. Even the interviews seem more lively lately.

  • Brad

    Everything Douglas is saying is absolutely true. My father runs the local newspaper here in the North Shore and we have seen high schools try their best to layoff teachers who are young enough to get a start elsewhere. The Salisbury Harbormaster was also a math/computer teacher where I went to school but was laid off around 60. My dad and I keep in touch with him as we are both apart of the boating community up here, especially with me being Assistant Harbormaster in Rowley, but after two or three years of searching for another teaching job, he decided to continue working for the town and his wife’s business.

    Leno is not the same comic he was in the late 90′s, early 2000′s. He was killer then. Now he is the shell of the host he use to be, let alone the speck of the comic he was in the 80′s. Letterman is the same in being half the man he used to be. The simple factor is that they are getting old and don’t have that umph they use to have. Same can be said about all the host who have been in the business for over a decade (yes, that includes Stewart and Conan). You can even put Ferguson in that boat as some of his show lately have been completely lacklusterous. The only ones that carry a tune is Fallon and Colbert with consistency. Kimmel and Handler are good in the sense that they’ve remained the same bland selves as they always have.

  • anonymous

    @Gary
    So in your logic in 2 years, people will suddenly not find Letterman funny or intriguing and he will fall behind Fallon and Kimmel?

    I think there are others here who have said they think Letterman will benefit from being the last elder statesman up against Kimmel and the giggling and cheerleading Fallon.

  • Brad

    Bill Carter says that the late night movement toward 25-54 demographics is not too far away according to his last book at the very end. I think Leno at CNN will work well except I don’t like how they’d try to push an hour show on him when he should be doing a 30-minute show so Leno doesn’t lose any more of edge but trimming back to the good parts.

    And yes, Kimmel isn’t looking good but Carter and ABC are looking to get him settled in at 11:35 like they had to get Leno settled in at NBC in the 90′s. Not everything is a ride away success. You don’t become the most watched morning show overnight (GMA), it takes time. Slowly you start gaining viewers to tune into you. I think Kimmel will steadily improve as he is, but I doubt he will win the night with Fallon at the helm of Tonight.

  • Brad

    “I think there are others here who have said they think Letterman will benefit from being the last elder statesman up against Kimmel and the giggling and cheerleading Fallon.”

    Not if those following Leno are indeed leaving that demo as fast as they have been. Leno averaged 4.75 million viewers in 2008 with 1.71 million being in the 18-49 demo. Today it’s 3.4 million viewers with 1 million in the key demo. Leno has lost 28.5% of his total viewers while losing 31% of his key demo. Its not much, but you can see percentage wise the Leno is losing more of his key demo then his total audience. It is erosion that make me cautious in hiring Leno.

  • Brad

    My 2008 Leno numbers…

    mediadecoder dot blogs dot nytimes dot com/2009/10/28/conan-2009-vs-jay-2008-a-dramatic-decline-in-tonight-audience/

  • Nifty

    Did anyone else see The Late Show had new graphics and montages for the first time in forever? That was a surprise.

  • Gary Middleton

    “So in your logic in 2 years, people will suddenly not find Letterman funny or intriguing and he will fall behind Fallon and Kimmel?”

    Not my logic, no.

    “I think there are others here who have said they think Letterman will benefit from being the last elder statesman up against Kimmel and the giggling and cheerleading Fallon.”

    Yes, that is a popular view. I’ve suggested that Leno’s audience isn’t looking for another old guy as much as another non-ironic guy. In that sense, Fallon has more in common with Jay than Dave does. I think Fallon will bring new younger viewers to 11:30, while keeping a lot of Jay’s demo viewers. Bridging the two groups in a way that Conan, Dave, Kimmel, etc. can’t. And the irony-lovers will continue to be split among all those other shows.

    It’s an interesting time because this will be the first non-ironic young entrant to 11:30 in 22 years. I think one of the reasons it looks like late night talk struggles to pull a number is it has been populated by all these Dave disciples, who are niche acts to begin with and then split that audience several ways. Stewart and Colbert, who I think do more straight-ahead comedy, do pretty robust numbers given their lead-in usually fails to make the cable top 100.

    Fallon will surprise to the upside, imo.

  • Gary Middleton

    Interesting, Nifty, will have to check that out tomorrow. TMZ did that too.

  • Gary Middleton

    “And yes, Kimmel isn’t looking good but Carter and ABC are looking to get him settled in at 11:35 like they had to get Leno settled in at NBC in the 90?s.”

    The counter-argument, of course, is that Leno was a new show trying to find its voice. And did find it when Kevin Eubanks moved in, which coincided with NBC doing better in prime time.

    Kimmel is a decade-old show that moved up by 25 minutes. Is it likely to evolve much? Is it likely that people haven’t already made up their mind one way or another? Just throwing that out there.

  • anonymous

    “So in your logic in 2 years, people will suddenly not find Letterman funny or intriguing and he will fall behind Fallon and Kimmel?”

    [Not my logic, no.]

    Weren’t you arguing that the old guys will lose their audience past 63 as they slowly become feeble and can’t compete?

    So now a 68 year old Letterman can hold his own against Fallon and Kimmel?

  • Aaron

    CNN is in the middle of revamping their network. Anthony Bourdain is doing his new show on that channel and Crossfire is scheduled to come back over the summer. I think Leno could get a show to compete with something along the likes of Red Eye on Fox.

  • anonymous

    If you are making an issue out of “risk”, and not being able to compete, and not belonging in the big leagues as you get old, then you have to put up a benchmark to use as a determining factor.

    What is an acceptable level of performance to be considered part of the elite?

    Like it or not, but Kimmel will be the benchmark for broadcast tv, and Conan will be the benchmark for cable.

    You can’t tell me that Letterman or Leno can’t deliver results well past the age of 63 equal to or better than the standards set by the industry which is Kimmel and Conan.

  • Gary Middleton

    “Weren’t you arguing that the old guys will lose their audience past 63 as they slowly become feeble and can’t compete?”

    Yes, that’s a serious risk.

    “So now a 68 year old Letterman can hold his own against Fallon and Kimmel?”

    Not a bet I would make, no.

  • Gary Middleton

    “Like it or not, but Kimmel will be the benchmark for broadcast tv, and Conan will be the benchmark for cable.”

    That’s like saying in 1989 “Sajak will be the benchmark.” Nobody had their eye on Arsenio. Then Letterman in 1993. Life is a moving picture.

    “You can’t tell me that Letterman or Leno can’t deliver results well past the age of 63 equal to or better than the standards set by the industry which is Kimmel and Conan.”

    As the cable benchmark, Conan wouldn’t be relevant. Can Kimmel surpass Dave in the demo, materially? Yes, I think so. But the threat to either or both might be the person nobody has thought about yet.

    You’re very hung up on 63. But Jay would be closer to 65 before debuting on another network.

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