via press release:
JEAH! LOCHTE NATION IS TAKING OVER NYC!
Fans of Ryan Lochte Infiltrate the Big Apple to Support the Launch of the Gold Medalist's New E! Reality Series "'What Would Ryan Lochte Do?"
New York, NY, April 19, 2013 - New York City has been invaded by the "Lochtorage" as fans of gold medalist and E!'s newest reality star, Ryan Lochte, showed up in masses at the swimming sensation's press appearances today. Ranging from signs and posters declaring their love to mock gold medals, body paint and even swimsuits in the chilly Spring weather, fans of Ryan Lochte are going all out and over the top to support the superstar athlete's latest endeavor: starring in his very own E! series premiering this Sunday, April 21st at 10pm on E!
He took the world by storm in the London Summer Games, and in the eight episode docu-series “What Would Ryan Lochte Do?” at 10:00pm, the all-American swimming phenom proves that he lives life just like he swims ... all out and at top speed. The new series shines a whole new light on the sexy superstar swimmer as Lochte's friendships, love life and family dynamic take center stage for all the world to see. And since this ‘athlebrity’ pushes each aspect of his life to the highest level, Lochte’s unpredictable, unfiltered and delightfully uninhibited "Lochteisms" -- those remarks, phrases and concepts that catch us completely off-guard and for which he has already become legend -- are going to have people texting and tweeting from coast to coast.
Don't miss the series premiere of E!'s "What Would Ryan Lochte Do?" this Sunday, April 21st at 10pm ET/PT.