3.7 Million Watch OWN Saturday Night

Categories: Network TV Press Releases

Written By

April 22nd, 2013


via press release:


OWN’s Saturday Primetime Lineup Ranks #1 For African-American Women in All of Television For Second Consecutive Week


Series Premiere of “Raising Whitley” Attracts 1.2 Million Total Viewers For the Night 


"Iyanla: Fix My Life" Week Two Attracts 1.5 Million Total Viewers


Week Two of “Life With La Toya” Attracts Over 1 Million Total Viewers


OWN is the #1 Social Cable Network in Primetime on Saturday Night For Second Consecutive Week



Los Angeles – OWN: Oprah Winfrey Network continues its strong momentum as 3.7 million total viewers tuned-in Saturday, April 20 to watch week two of the original series “Iyanla: Fix My Life” and “Life With La Toya,” and the series premiere of “Raising Whitley.”


The comedy docu-series “Raising Whitley” starring actress and comedienne Kym Whitley attracted 1.2 million total viewers for the night with 789,000 tuning in for the premiere episode (10-10:30 p.m.) and an additional 382,000 total viewers watching the encore at 1 a.m.  The series ranked #1 in its time period across all broadcast and cable networks among African-American women 25-54 (3.99).


Week two of the original series “Iyanla: Fix My Life” featuring life coach Iyanla Vanzant attracted 1.5 million total viewers for the night with 987,000 total viewers watching the premiere from 9-10 p.m. and an additional 488,000 watching the encore at 12 a.m.  The series ranked #1 in its time period in African American women 25-54 among all broadcast and cable networks (4.57). Through two weeks, “Iyanla” is up +60% versus its season one average.


The original series “Life With La Toya” starring La Toya Jackson continued with a solid second week attracting over 1 million total viewers for the night with 682,000 total viewers tuning in to the premiere episode from 10:30-11 p.m. and an additional 323,000 total viewers watching the encore at 1:30 a.m. The episode also ranked #1 in its time period across all broadcast and cable networks among African America women 25-54 (3.54).

These numbers make OWN’s Saturday primetime lineup #1 for African-American women in all of television across broadcast and cable for the second consecutive week (2.79, AAW18-49 and 3.12 AAW25-54).  Over the past two Saturday nights, OWN is the most watched network (non-sports) for African-American viewers.  In addition, for the second consecutive week, OWN was the #1 most social cable network in primetime (non-sports) on Saturday in all of TV according to Bluefin.

  • Joseph

    OWN probably outdrew any cable network (although it may only have nosed-out ESPN’s NBA playoff coverage) and trailed only CBS in prime-time numbers.

    This may be proof that if somebody puts on compelling programming on Saturdays, somebody will watch.

    Had I been the head of programming for a major broadcast network, I wouldn’t “abandon” Saturdays (or Fridays, as ABC, The CW, Fox and NBC will likely do this Fall). Instead, I would aggressively program that night with shows that people would want to see and aggressive promote the schedule.

    Yes, I’d be going against a fifteen-year trend of falling Saturday audiences, but I think the networks, in large part, brought it on themselves.

  • MM

    Bravo OWN
    Keep Up the good work-programming!
    Make good shows people will find it!

  • John

    The 3.7 million represents the *combined* totals of the 3 programs.. not the average. Using that same logic, nearly 40 million people watched CBS last night.

  • Chris

    Whitney’s show was pretty good. John, your right it’s silly logic. At the same time the seperate ratings are not the worst either. Better than 2011.

  • HT

    @John – agreed. I thought Miss O’s whole philosophy was being “authentic” – if so she needs to get her network PR people to follow that and tell the truth.

  • Ike

    I notice they don’t mention 18-49 demos. As far as original programming on Saturdays, Doctor Who on BBC America probably beat OWN handily in the demos. Still, the more originals on Saturday overall, the better.

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