Amazon Originals the Most Watched TV Shows on Amazon Instant Video Since the Friday Launch

Categories: Network TV Press Releases

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April 22nd, 2013


via press release:

Amazon Originals the Most Watched TV Shows on Amazon Instant Video Since the Friday Launch

Customers have submitted thousands of customer reviews since the launch just three days ago with more than 80% of reviews at 4 and 5 star ratings

Amazon Studios new TV pilots comprised 8 of the 10 most streamed episodes on Amazon Instant Video over the weekend

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Following their Friday debut, the new Amazon Originals TV pilots from Amazon Studios, the original film and series production arm of, were the most watched TV shows across Amazon Instant Video over the weekend, making up 8 out of 10 of the most streamed episodes across the video service. The pilots, with stars such as John GoodmanJeffrey Tambor and Bebe Neuwirth, are available exclusively at and on the Amazon Instant Video app for Kindle Fire HD, Kindle Fire, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, as well as hundreds of other connected devices. Already thousands of customer reviews have been submitted with 80% at ratings of 4 and 5 stars.

“For the past year the Amazon Studios team has collaborated with some of the best actors and writers in Hollywood to produce top-quality shows. Now we’ve handed the remote to our customers to hear what they think,” said Roy Price, Director of Amazon Studios. “In just a few days the pilots have received thousands of helpful and sometimes hilarious reviews. Keep the feedback coming—and help us decide which pilots will be turned into full series.”

Here’s a sampling of feedback from customers since the pilots’ launch:

  • Alpha House: “I was extremely surprised at how much I liked this show. It's intelligently written. What most surprised me was the production quality. Could pass as a show on HBO.”
  • Betas: “Loved it. Laughed. Cringed. Laughed more. Can't wait to see the development in future episodes. Where are they—they ready yet? ;)”
  • Browsers: “Bebe Neuwirth could read the phone book and I'd be there. Fortunately, she does a lot more than that! Endearing cast, funny situations. Something I would come back and watch week after week.”
  • Dark Minions: “There is definitely nothing like this out there right now. It's witty, well written, and is just a fantastic concept in general. The stop motion animation is sharp and well done, and it would be great to get some more of that on the air. All in all, an awesome show.”
  • Onion News Network: “Our only complaint was that not enough time was allowed to laugh in between laughs. :) We loved the absurdist comedy!”
  • Supanatural: “I loved this pilot! I laughed out loud many times. I loved the ending. I want to see what happens next. I loved all the characters. Please make more episodes!”
  • Those Who Can’t: “I love these guys as teachers! I would watch this over and over again. Quirky, funny, adult humor. Are there more episodes?”
  • Zombieland: “I really enjoyed the movie and this reminds me of a fresh take on the film. Same but different. Like the English version of The Office vs. the American version. Loved them both. This was funny, campy, a little gory and well-paced with tons of action. The opening is fantastic. Actors were great and thought they had solid chemistry.”
  • Annebots: “What a great show! Preschoolers have a lot of educational TV options out there but there's less and less educational stuff for older kids. This really should be on TV. It was also great seeing non-stereotypical characters too.”
  • Creative Galaxy: “My 5-year-old loved this and wants more. He especially liked ‘when they created the library and used paint.’ Please make more!”
  • Positively Ozitively: “This show is amazing. My daughter loved it and I did too. She is asking to watch more!! She also enjoyed seeing how it looks before it’s animated.”
  • Sara Solves It: “Loved this...has everything a great preschool show should have…compelling characters, social emotional learning, a curriculum seamlessly weaved into it, cute songs, and an easy-to-follow but relatable story.”
  • Teeny Tiny Dogs: “As a former preschool teacher, I think little ones will be entertained by this program, especially if the ever charming Henson puppets are used in the final production. The lessons are sweet and gentle, humor on their level, and concepts appropriate and relatable. Four stars until I get the opportunity to see the final product—then I bet it moves to a five.”
  • Tumbleaf: “Magical—no other way to put it—I haven't seen a kids show with such a distinct look and feel in many, many, many years. The viewer is literally transported to this whimsical world where imagination rules. The look is beautiful and the stop motion is charming. This is the type of show that a parent would want to sit with their preschooler to watch. Reminds me of Mr. Fox, and Mr. Rogers Neighborhood.”

“Just like in Zombieland, where there are no rules, Amazon is throwing out the rules of conventional television and bringing the power to the viewer,” said Rhett Reese, co-creator of the comedy Zombieland, along with Paul Wernick. Wernick adds, “It’s really exciting to be doing something different that has the potential to change the way this industry works. We can't wait to hear what people think.”

“What I loved about working on the Onion News Empire is that it is so brave, new and funny. The creators vacillate between profound and silly in a nanosecond and never hit the ‘wink’ button,” said Jeffrey Tambor, who plays David Bryant in the comedy pilot Onion News Empire. “They are deadly serious and wonderfully nuanced in their hilarity. I'm so happy to be a part of it.”

“Amazon Studios has created pilots that nurture the joyful, creative and curious essence of learning that defines early childhood. Parents can feel good about sharing these shows with their children,” said Dr. Alice Wilder, Education Psychologist and Curriculum Advisor for Amazon Studios’ kids pilots. “With Amazon Studios, parents have the power to help decide which shows are made into full series later this year—it’s a great way for parents to get involved in what their children are watching on TV.”

Comprehensive cast and crew information for each of the Amazon Originals pilots, including bios and filmographies, is available on Amazon’s IMDb (, the world’s most popular and authoritative source for movie, TV and celebrity content.

  • Bob

    Not bad especially since I have Amazon Prime and didn’t even know about this. I will watch to see how it is later tonight.

  • Brandojames

    I have watched 5 of the pilots so far. Those Who Can’t was easily my favorite. It was super funny. I hope it gets picked up. I’m wondering how they are going to choose what does get picked up. They all are averaging 4.5 stars.

    Betas was really good, as was Alpha House. Zombieland and The Onion were good and I can see potential in them. I really didn’t dislike any that I watched.

  • outlawz

    i watch the movie need to checkout the show

  • Tim

    Where are the drama pilots? I want to see some of them from Amazon.

  • Jon

    I didn’t care for any of them. Zombieland was a big disappointment.

  • AniMatsuri

    Amazon can’t pick all of them. I’d like to read to comments for the ones that don’t make it. ;)

  • TVDude

    All the ones I saw seemed super low budget and a bit corny. Compared to what Netflix is bringing (House of Cards, Hemlock Grove, and the upcoming return of Arrested Development) none of them lived up. Keep in mind, Amazon’s doing this to compete with Netflix. There’s a huge quality difference.

    Personally, I think Zombieland would have worked better as a drama than a comedy. Those Who Can’t was probably the best one as it worked well for a comedy and felt more natural. Hopefully, they’ll use the feedback they get as a learning experience.

  • tomko44

    @Tim – No Drama Pilots. They are shooting only 1/2 hours comedies for now.

    @Jim – I was expecting to be disappointed by Zombieland but surprisingly wasn’t. I especially liked the flash-back sequence to the first day of the Zombie Apocalypse in Tallahassee.

    I also watched Dark Minions. It wasn’t the best animation, but they said in the opening pre-credits that they were doing mostly stop-motion animation as this was just a pilot.

    Ultimately, I would watch both if they go through with them as it isn’t costing me anything.

  • Traci Gregory

    Loved Alpha House!! Give us more!

  • PurpleDrazi

    Alpha House was very well done and I could easily see that doing well on a cable channel. I really liked Zombieland and Dark Minions. Browsers would have been good if it wasn’t a musical. The characters were likable and the storyline has promise but..singing? Ugh! So over that.

  • Morello

    You just butchered the movie…

  • the gorn

    dark minions was ok, but i think missed a lot of potential. zombieland should never reuse the characters from the movie, and a lot of the dialog is terrible. supanatural i thought was hilarious. hope to see more of that. i’m not a fan of the onion’s tv shows so i didnt like that one. couldnt stand ‘those who cant’.

  • phil

    I loved alpha house , can’t wait to see more

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