‘Celebrity Apprentice’ Ties for the 10 PM Win in 18-49 among ABC, CBS & NBC

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via press release:

  • From 9-11 p.m. ET, “All-Star Celebrity Apprentice” (1.6/4 in 18-49, 4.9 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox for its first hour in adults 18-49 and tied for #1 among ABC, CBS and NBC from 10-11 p.m. ET.  “All-Star Celebrity Apprentice” finished within 0.2 of a point of last week’s official-national rating (1.8/5) and within a tenth of a point of last week’s 1.7 in these prelim fast-affiliate ratingsLast week’s 1.8 in official nationals matched the show’s season high.  Last night’s edition is also currently running within 7 percent of last week in total viewers (4.905 million vs. 5.273 million).
  • In the 10:30 p.m. ET lead-in to local news, “All-Star Celebrity Apprentice” tied for #1 in the key news demographic of adults 25-54 (with a 2.2 rating, tied with CBS’s “Mentalist”) and was #1 outright among those networks in men 25-54, men 18-49 and adults and men 18-34.
  • From 7-9 p.m. ET, an encore telecast of “The Voice” (0.8/3 in 18-49, 3.3 million viewers overall) grew from its first half-hour to its fourth by 57 percent in 18-49 rating (to a 1.1 from a 0.7) and by 73 percent or 1.9 million persons in total viewers (4.5 million vs. 2.6 million).
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