Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings Increase & Total Viewership Gains, ‘Grimm’ Earns Biggest Percentage Increase in Week 28



Modern Family

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-eighth week of the 2012-2013 season (April 1-7), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, adding 80% to its Live+Same Day adults 18-49 ratings.

Modern Family  led total Viewership gains, adding 4.41 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-04/03 ABC 4.2 6.3 2.1 50%
2 BIG BANG THEORY, THE-04/04 CBS 5.2 7.2 2.0 38%
3 FOLLOWING, THE-04/01 FOX 2.2 3.9 1.7 77%
4 GREY’S ANATOMY-04/04 ABC 2.9 4.4 1.5 52%
5 REVOLUTION-04/01 NBC 2.2 3.6 1.4 64%
6 ELEMENTARY-04/04 CBS 2.1 3.4 1.3 62%
7 GRIMM-04/05 NBC 1.5 2.7 1.2 80%
8 SCANDAL-04/04 ABC 2.6 3.7 1.1 42%
9 CRIMINAL MINDS-04/03 CBS 2.8 3.9 1.1 39%
10 CSI-04/03 CBS 2.1 3.2 1.1 52%
11 OFFICE-04/04 NBC 1.8 2.9 1.1 61%
12 HANNIBAL-04/04 NBC 1.6 2.7 1.1 69%
13 CASTLE-04/01 ABC 2.2 3.2 1.0 45%
14 PERSON OF INTEREST-04/04 CBS 2.7 3.7 1.0 37%
15 VOICE-TUE-04/02 NBC 4.5 5.5 1.0 22%
16 CHICAGO FIRE-04/03 NBC 1.6 2.6 1.0 63%
17 NASHVILLE-04/03 ABC 1.7 2.6 0.9 53%
18 TWO AND A HALF MEN-04/04 CBS 3.9 4.8 0.9 23%
19 BONES-04/01 FOX 2.0 2.8 0.8 40%
20 VOICE-04/01 NBC 4.7 5.5 0.8 17%
21 HELL’S KITCHEN-04/02 FOX 2.0 2.7 0.7 35%
22 LAW AND ORDER:SVU-04/03 NBC 1.6 2.3 0.7 44%
23 PARKS AND RECREATION-04/04 NBC 1.5 2.2 0.7 47%
24 HOW TO LIVE WITH PARENTS-04/03 ABC 2.9 3.5 0.6 21%
25 SHARK TANK-04/05 ABC 2.1 2.7 0.6 29%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GRIMM-04/05 NBC 1.5 2.7 1.2 80%
2 FOLLOWING, THE-04/01 FOX 2.2 3.9 1.7 77%
3 HANNIBAL-04/04 NBC 1.6 2.7 1.1 69%
4 SMASH-04/02 NBC 0.9 1.5 0.6 67%
5 CARRIE DIARIES-04/01 CW 0.3 0.5 0.2 67%
6 NIKITA-04/05 CW 0.3 0.5 0.2 67%
7 REVOLUTION-04/01 NBC 2.2 3.6 1.4 64%
8 CHICAGO FIRE-04/03 NBC 1.6 2.6 1.0 63%
9 ELEMENTARY-04/04 CBS 2.1 3.4 1.3 62%
10 OFFICE-04/04 NBC 1.8 2.9 1.1 61%
11 NASHVILLE-04/03 ABC 1.7 2.6 0.9 53%
12 GREY’S ANATOMY-04/04 ABC 2.9 4.4 1.5 52%
13 CSI-04/03 CBS 2.1 3.2 1.1 52%
14 MODERN FAMILY-04/03 ABC 4.2 6.3 2.1 50%
15 SUPERNATURAL-04/03 CW 0.8 1.2 0.4 50%
16 TOUCH-04/05 FOX 0.6 0.9 0.3 50%
17 PARKS AND RECREATION-04/04 NBC 1.5 2.2 0.7 47%
18 MINDY PROJECT-04/02 FOX 1.3 1.9 0.6 46%
19 CASTLE-04/01 ABC 2.2 3.2 1.0 45%
20 LAW AND ORDER:SVU-04/03 NBC 1.6 2.3 0.7 44%
21 VEGAS-04/05 CBS 0.9 1.3 0.4 44%
22 ARROW-04/03 CW 0.9 1.3 0.4 44%
23 BODY OF PROOF-04/02 ABC 1.4 2.0 0.6 43%
24 SCANDAL-04/04 ABC 2.6 3.7 1.1 42%
25 BONES-04/01 FOX 2.0 2.8 0.8 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-04/03 ABC 10882 15292 4410 41%
2 BIG BANG THEORY, THE-04/04 CBS 17242 21506 4264 25%
3 ELEMENTARY-04/04 CBS 10482 14705 4223 40%
4 FOLLOWING, THE-04/01 FOX 6565 10357 3792 58%
5 PERSON OF INTEREST-04/04 CBS 14570 18057 3487 24%
6 BLUE BLOODS-04/05 CBS 10989 14385 3396 31%
7 CASTLE-04/01 ABC 11792 15147 3355 28%
8 GREY’S ANATOMY-04/04 ABC 8607 11877 3270 38%
9 REVOLUTION-04/01 NBC 6360 9625 3265 51%
10 CRIMINAL MINDS-04/03 CBS 10792 13888 3096 29%
11 CSI-04/03 CBS 9892 12953 3061 31%
12 SCANDAL-04/04 ABC 8038 10986 2948 37%
13 CHICAGO FIRE-04/03 NBC 6351 9208 2857 45%
14 GRIMM-04/05 NBC 5130 7911 2781 54%
15 BODY OF PROOF-04/02 ABC 8556 10981 2425 28%
16 HANNIBAL-04/04 NBC 4360 6773 2413 55%
17 NASHVILLE-04/03 ABC 5542 7832 2290 41%
18 VOICE-TUE-04/02 NBC 13934 16223 2289 16%
19 BONES-04/01 FOX 7050 9333 2283 32%
20 TWO AND A HALF MEN-04/04 CBS 13706 15931 2225 16%
21 VEGAS-04/05 CBS 7667 9692 2025 26%
22 LAW AND ORDER:SVU-04/03 NBC 6336 8230 1894 30%
23 VOICE-04/01 NBC 13310 15179 1869 14%
24 OFFICE-04/04 NBC 3436 5273 1837 53%
25 SMASH-04/02 NBC 2984 4619 1635 55%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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